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Media Nusantara
Published by Universitas Islam Nusantara
ISSN : 1978824     EISSN : 27979601     DOI : https://doi.org/10.30999/medinus.v19i1.1958
Core Subject : Religion, Science, Education, Agriculture, Engineering,
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other
Media Nusantara ISSN: 1978-6824 (cetak) terbit dua kali per tahun diterbitkan oleh Universitas Islam Nusantara. Media Nusantara merupakan jurnal multidsiplin yang bertujuan untuk mempublikasikan hasil-hasil penelitian yang dilakukan oleh dosen, peneliti, atau praktisi. Setiap naskah yang masuk akan dilakukann review oleh tim editor dan reviewer. Ruang lingkup bidang kajian meliputi: sosial, humaniora, sains, teknologi, dan pendidikan.
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol. 20 No. 1 (2023): APRIL 2023" : 2 Documents clear
ANALISIS STRATEGI KORPORASI TOYOTA DALAM MENDUKUNG KEMAJUAN PEREKONOMIAN NEGARA Musyfiq Amrullah, Musyfiq Amrullah; Iwan Satriyo Nugroho, Iwan Satriyo Nugroho; Muhajirin, Muhajirin; Abdussalam, Abdussalam; Budiman Fauzi, Budiman Fauzi; Dewi Arita, Dewi Arita
Media Nusantara Vol. 20 No. 1 (2023): APRIL 2023
Publisher : Media Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/medinus.v20i1.3220

Abstract

The Corporate Strategy course is one of the mandatory courses in the Economics Study Program at the Nahdlatul Ulama College of Islamic Economics and Industrial Engineering, Faculty of Engineering, Islamic University of the Archipelago. Corporate Strategy is a strategy related to choosing the direction of the company as a whole, as well as managing the business and product portfolio. This strategy is the company's overall orientation towards growth, stability or rethenchment.The goal of Toyota's corporate strategy analysis is to help companies understand their position in the market and develop effective long-term strategies to achieve their business goals. Some specific objectives of Toyota corporate strategy analysis may include:Understanding the External Environment: Identify external factors such as economic, political, technological, social and environmental that can influence Toyota's business. This helps in capturing opportunities and anticipating threats in the global market. Analyzing the Internal Environment: Evaluate Toyota's internal resources such as operational strengths, technological capabilities, competitive advantages, and organizational culture. This helps identify strengths that can be optimized and weaknesses that need to be addressed. Developing Vision and Mission, Identifying Corporate Strategy, Optimizing Organizational Structure, Measuring Performance and Managing Risk. Overall, the goal of Toyota's corporate strategy analysis is to increase the company's long-term competitiveness and profitability, while considering the external and internal factors that influence their performance in the global automotive market.
ANALISA PERENCANAAN STRATEGI KORPORASI PT SA AIRLINES DENGAN METODE EVALUASI FAKTOR EXTERNAL (EFE). Ganis Sanhaji, Ganis Sanhaji; Musyfiq Amrullah, Musyfiq Amrullah; Abdussalam, Abdussalam; Rohmatunnissa, Rohmatunnissa; Iwan Satriyo Nugroho, Iwan Satriyo Nugroho; Muhajirin, Muhajirin
Media Nusantara Vol. 20 No. 1 (2023): APRIL 2023
Publisher : Media Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/medinus.v20i1.3223

Abstract

PT. SA Airlines is one of the well-known airline companies in the United States. One of the authors conducted research while still studying in the United States. Through this research, the theory and application of Corporate Strategy regarding the development of this large international scale aviation company will be fully explored. Using the External Factor Evaluation method, the corporate strategy of PT SA Airlines will be analyzed. External Factor Evaluation (EFE) is a strategic management tool used to analyze the external environment or macro-environmental factors that can affect an organization. It is part of the broader process of strategic analysis and is particularly useful in the context of strategic planning and competitive analysis. The External Factor Evaluation helps organizations PT. SA to: - Gain a comprehensive understanding of the external environment and its potential impact on business operations.-Identify key opportunities and threats in the external environment. - Compare their performance against competitors or industry standards.- Formulate or adjust strategies to leverage strengths and opportunities and mitigate weaknesses and threats. Overall, the EFE matrix is a valuable tool for strategic planning as it provides a structured approach to assess and respond to external factors influencing organizational performance.

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