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Rizki Fakhrowan
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Jurnal Ilmu Manajemen Mulawarman (JIMM)
Published by Universitas Mulawarman
ISSN : -     EISSN : 27153789     DOI : http://dx.doi.org/10.30872/jimm.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Publikasi artikel hasil penelitian bidang Ilmu Manajemen Terbit 4 kali dalam 1 tahun Diterbitkan oleh Fakultas Ekonomi dan Bisnis Unmul
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 34 Documents
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Search results for , issue "Vol 5, No 3 (2020)" : 34 Documents clear
PENGARUH KEPUASAN KONSUMEN TERHADAP KESETIAAN MEREK (STUDI KASUS CITARASA BAKERY BONTANG) Tria Juliastuti; Gusti Noorlitaria A; Saida Zainurossalamia Z.A
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 3 (2020): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i3.5613

Abstract

            The purpose of this study was to determine the effect of customer satisfaction on brand loyalty. The analysis tool used in this study is multiple regression analysis consisting of multiple linear regression tests, correlation test (R), test coefficient of determination (R2). The results showed a positive and significant relationship between customer satisfaction with brand loyalty. With the results of the research showing positive and significant influences t, it is sufficient to support the theory.
Analisis kesenjangan kualitas pelayanan pada pt asuransi bangun askrida cabang samarinda Adji Oktarica Aisyah; Suharno Suharno; Tetra Hidayati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 3 (2020): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i3.5226

Abstract

The purpose of writing this thesis is (1) to find out the level of suitability between the expectations and performance of PT. Asuransi Bangun Askrida Samarinda Branch related to the dimensions of service quality which include tangibles, reliability, responsiveness, assurance, and empathy. which is very important and must be maintained in terms of service quality. (3) to find out whether or not there are real or unreal differences in the treatment before (expectations) and after (reality) from the insured using the services of PT Asuransi Bangun Askrida Samarinda Branch.From the results of the questionnaire distributed to 111 people the results of calculations using the Importance Performance Analysis, the level of suitability for the physical evidence variable, the suitability level is 90.45%. For the reliability variable the suitability level is 87.34%. For the variable responsiveness the level of suitability is 90.40%. For the guarantee variable the level of suitability is 89.23%, and for the empathy variable the suitability level is 91.02%. For processing data using Cartesius diagrams, quadrant A results are 1 factor in the dimensions of reliability and 1 factor in the dimensions of responsiveness where this needs to be improved. Quadrant B is 3 factors in the dimensions of reliability, 2 factors in the dimension of responsiveness; 3 factors in the assurance dimension; and 2 factors for the dimension of empathy where this needs to be maintained, because in general the level of implementation is in accordance with the interests and expectations of its customers. Kudran C is 4 factors from the dimensions of tangibles, and two factors from the dimension of empathy. For quadrant D, none of the research indicators entered into this quadrant. This study also shows that there are significant differences between before and after the insured uses the services of PT Asuransi Bangun Askrida Samarinda Branch, which is shown from the results of paired sample t test from all dimensions of service quality is 0,000.
Pengaruh karakteristik pekerjaan dan karakteristik individu terhadap komitmen afektif serta kinerja pegawai Inda Sundari; Tetra Hidayati; Purwadi Purwadi
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 3 (2020): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i3.7254

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik pkerjaan dan karakteristik individu terhadap  komitmen Afektif serta kinerja pegawai di Kantor Dinas Lingkungan Hidup Kota Samarinda. Penelitian ini menggunakan analisis Smart PLS. Analisis Partial Leas Square menguji pengaruh seluruh variabel independen terhadap variabel dependen. Selain itu, penelitian ini menggunakan teknik sampel jenuh (sensus). Hasil penelitian menunjukkan bahwa variabel Karakteristik Pekerjaan memiliki pengaruh positif dan signifikan terhadap komitmen afektif tetapi tidak bepengaruh secara signifikan terhadap kinerja, karakteristik individu memiliki pengaruh negative tidak signifikan terhadap komitmen afektif tetapi berpengaruh negative secara signifikan terhadap kinerja dan komitmen afektif memiliki pengaruh positif dan signifikan terhadap kinerja di Kantor Dinas Lingkungan Hidup Kota Samarinda.
Pengaruh green marketing terhadap kepuasan dan loyalitas pasien unit rawat inap rumah sakit pupuk kaltim bontang Muhammad Faisal; Rusdiah Iskandar; Rahmawati Rahmawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 3 (2020): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i3.6366

Abstract

Penelitian ini merupakan penelitian asosiatif dengan pendekatan explanatory survey, yang bertujuan untuk menjelaskan hubungan antara dua variabel atau lebih, sehingga dapat ditarik kesimpulan dari suatu fenomena atau gejala dari variabel tersebut melalui pengujian hipotesis. Populasi dalam penelitian ini adalah pasien rawat inap Rumah Sakit Pupuk Kaltim Bontang. Penelitian ini menggunakan teknik purposive sampling dengan kriteria inklusi adalah pasien BPJS dan non-BPJS, minimal masa perawatan dua hari, dan tidak dalam kondisi gawat darurat saat pengambilan data. Analisa data menggunakan analisis jalur dengan menggunakan program SmartPLS 3.2. Hasil penelitian, menunjukkan bahwa green marketing berpengaruh signifikan terhadap kepuasan pasien Rumah Sakit Pupuk Kaltim Bontang  dengan koefisien jalur sebesar 13,040, green marketing berpengaruh signifikan terhadap loyalitas pasien Rumah Sakit Pupuk Kaltim Bontang dengan koefisien jalur sebesar 3,207 dan kepuasan berpengaruh signifikan terhadap loyalitas pasien pada Rumah Sakit Pupuk Kaltim Bontang dengan koefisien jalur sebesar 5,981.

Page 4 of 4 | Total Record : 34

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