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Frangky Silitonga
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2023): DESEMBER 2023" : 5 Documents clear
PERENCANAAN DAN PENGEMBANGAN KAMPUNG MADONG SEBAGAI DESTINASI MINAPOLITAN KAMPUNG IKAN BERBASIS MASYARAKAT : ( Kajian Pendekatan Tematik, Holistik, Integratif dan Spasial ) Amalia, Eva; Pangestoeti, Wahjoe
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.212

Abstract

ABSTRACT This research delves into the transformative journey of Kampung Madong, evolving from its current state into a vibrant mina(politan) tourism hub through meticulous spatial planning and regional development. At its core, this development embraces an integrated conservation-based management approach, with a specific emphasis on advancing both fisheries and marine tourism. The overarching goal of the minawisata concept is not only to harness the latent potential of marine resources, fisheries, and tourism but also to foster economic prosperity within the local community. Employing an integrated . thematic , spatial and holistic methodology, the research navigates the comprehensive planning of land use, infrastructure, and resources, with due consideration for their broader societal and environmental implications. Beyond the physical aspects, the study intricately examines cultural and social phenomena, employing thematic and holistic lenses to gain a profound understanding of the dynamics shaping the community. A spatial approach is deployed to map the distribution and interactions within the geographical landscape, envisioning Kampung Madong not merely as a tourist destination but as a community-based fish village, laying the foundation for community-based tourism. In the quest for knowledge, the research utilizes two primary data sources: firsthand accounts gathered through interviews, questionnaires, and direct observations conducted in the field, and secondary data derived from pertinent institutions aligning with the research objectives. The meticulous data collection process unfolds through a methodical field survey, not merely as a strategic guide but as the key to sculpting a sustainable, alluring, and mutually beneficial tourism destination. Despite the multitude of advantages inherent in this approach, the research acknowledges the inherent challenges of coordinating across diverse sectors and comprehending nuanced aspects. Nevertheless, the study underscores the immense potential to elevate positive impacts on the environment, economy, and society, portraying Kampung Madong as a beacon of holistic and sustainable development. Keywords: Approach, Development , Holistic, Integratif, Spacial, Thematic ,
ANALISIS SWOT DALAM STRATEGI PEMASARAN MUSEUM DE JAVASCHE BANK SURABAYA UNTUK MEMBANGUN CITRA POSITIF Ningrum, Sasmitha Pitha; Rahmatin, Leily Suci
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.214

Abstract

This research aims to describe the results of the SWOT analysis of promotional strategies carried out at the De Javasche Bank Museum Surabaya. This research was conducted using a qualitative descriptive approach. The informant used in this research was one person using a purposive sampling technique, namely the Public Relations division of Bank Indonesia or the management of the De Javasche Bank Surabaya Museum. Data collection was carried out using semi-structured interviews, observation and documentation. The data analysis used is using the SWOT analysis technique. The results of this research show that the De Javasche Bank Surabaya Museum's promotional strategy for the De Javasche Bank Surabaya Museum in building a company image is that the De Javasche Bank Surabaya Museum has carried out several marketing strategies, but some have not been optimized to date.
ANALISIS STUDI KELAYAKAN BISNIS DALAM PENGEMBANGAN UMKM KOTA BATAM PADA USAHA BUNBUN COOKIES AND CAKES Wahyudi Ilham
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.216

Abstract

Bunbun Cookies and Cakes, a processed food company, aims to contribute to the growth of micro, small, and medium-sized enterprises (MSMEs) in Batam City, recognizing their crucial role in Indonesia's economy. To assess the viability of the business launch, a comprehensive feasibility study was conducted. Employing a qualitative approach with descriptive methods, the study's objective was to determine the feasibility of Bunbun Cookies and Cakes. Rather than relying solely on a single criterion, the evaluation considered various aspects, each requiring specific values for feasibility. The assessment encompassed legal, environmental, market, technology/technical, management/human resources, and financial dimensions. The study's findings indicate that the Bunbun Cookies and Cakes business is not only feasible but also holds promising prospects for success.
KAJIAN ASPEK SOSIAL, EKONOMI, LINGKUNGAN DAN KEBERLANJUTAN PROGRAM CSR UNTUK DESTINASI WISATA KAMPUNG TERIH BATAM Amalia, Eva; Abnur, Asman
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.221

Abstract

ABSTRACT This research aims to evaluate the social, economic, environmental, and sustainability aspects of the Corporate Social Responsibility (CSR) program implemented in the tourist destination of Kampung Terih. The study also addresses the challenges faced during the CSR implementation, particularly within the context of empowering coastal communities and fishermen. Empowering the community in Kampung Terih through the CSR program is a primary strategy in achieving sustainable development. This research employs a qualitative descriptive approach to provide a detailed examination of the strategies and CSR programs implemented by companies, with a specific focus on community empowerment. This approach pays special attention to the potential of natural resources and human resources in Kampung Terih, aiming to enhance the success of empowerment programs. Success indicators for the empowerment of fishermen groups, including economic, social, and environmental aspects, serve as the main guidelines in the implementation of CSR programs in Kampung Terih. It is anticipated that this initial initiative, directly targeting the fishermen groups, will make a significant contribution to the development of the tourism destination, particularly in the context of ecotourism in Kampung Terih. The implementation of this program is expected to create sustained positive impacts in economic, social, and environmental aspects. Keywords: csr, economic, environment, implementation, social, sustainability
ANALISA STRATEGI PEMASARAN FOOD AND BEVERAGE DEPARTMENT DALAM MENINGKATKAN VOLUME PENJUALAN PADA LA BELLA VITA LOUNGE DI HOTEL BEST WESTERN PREMIER PANBIL BATAM Wahyudi Ilham
JURNAL MATA PARIWISATA Vol. 2 No. 2 (2023): DESEMBER 2023
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v2i2.223

Abstract

This study aims to analyze the marketing strategies implemented by the Food and Beverage Department at La Bella Vita Lounge, Best Western Premier Panbil Hotel Batam, with the goal of increasing sales volume. The research employs a qualitative and quantitative approach to explore in-depth information about the applied marketing strategies and their impact on sales growth. The research methodology involves interviews with La Bella Vita Lounge management and the analysis of historical sales data for a specific period. SWOT analysis is utilized to evaluate the strengths, weaknesses, opportunities, and threats faced by the Food and Beverage Department. Additionally, questionnaires may be distributed to customers to gather their insights on service quality and consumer preferences. The study's findings are expected to provide a better understanding of the effectiveness of existing marketing strategies and offer recommendations for improvement or refinement to enhance the competitiveness of La Bella Vita Lounge in the Batam Food and Beverage market. The practical implications of this research are anticipated to assist the management of Best Western Premier Panbil Hotel Batam in optimizing their marketing strategies and achieving higher sales objectives.

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