cover
Contact Name
Helviani
Contact Email
helvianianam@gmail.com
Phone
+6282291722662
Journal Mail Official
journalagribusiness@gmail.com
Editorial Address
Jl. Pemuda No. 339 Kolaka
Location
Kab. kolaka,
Sulawesi tenggara
INDONESIA
Agribusiness Journal
ISSN : 2548379X     EISSN : 25482211     DOI : https://doi.org/10.31327/aj
Core Subject : Agriculture,
Agribusiness Journal is oriented to reguler publishing of research in the areas of Agribusiness. Scope : Agribusiness, Agricultural Commodity Marketing, Agricultural Extension and Communication, Agricultural Production and Development, Agricultural Institutions and Finance, Agricultural Commodity Entrepreneurship, Agricultural Economics, Agricultural Commodity and Plantation Agribusiness Performance.
Articles 13 Documents
Search results for , issue "Vol 7, No 2 (2024): Agribusiness Journal" : 13 Documents clear
Business Development Strategy for Orchid Plant Napitupulu, Beatrix Yolanda; Dewi, Ni Luh Made Indah Murdyani
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2151

Abstract

Tingginya permintaan tanaman anggrek juga diikuti oleh banyaknya pelaku usaha sejenis sehingga setiap pelaku usaha perlu melakukan strategi pengembangan usaha. Penelitian ini bertujuan untuk (1) mengidentifikasi faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) CV. Pengembangan usaha anggrek Duta Orchid, (2) mengidentifikasi alternatif strategi pengembangan CV. Bisnis anggrek Duta Orchid didasarkan pada analisis SWOT (kekuatan, kelemahan, peluang, dan ancaman). Penelitian ini dilakukan pada bulan Januari sampai Februari 2024 di CV. Anggrek Duta. Hasil analisis SWOT menghasilkan empat alternatif strategi yaitu, strategi SO “Menjaga kualitas produk CV. Duta Orchid dan menjaga hubungan baik dengan konsumen”, strategi WO “Optimalisasi pemanfaatan media sosial dengan mengembangkan konten yang menarik”, ST strategi “Menyesuaikan strategi pemasaran dan penjualan dengan menonjolkan keunggulan CV. Duta Orchid dan Mengikuti pameran untuk memperkenalkan CV. Duta Orchid”, dan strategi WT “Memaksimalkan hasil produksi dengan menggunakan teknologi untuk menghasilkan varietas unggul yang tahan terhadap perubahan iklim dan hama dan penyakit".
Analysis of Added Value and Profitability of the Coconut Sugar Agroindustry Nugrahaeni, Nurul Aisyah; Santoso, Siswanto Imam; Roessali, Wiludjeng
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2145

Abstract

This research aims to analyze the amount of added value and level of profitability of the coconut sugar agroindustry in Kedungbenda Village, Nusawungu District, Cilacap Regency. The research method used is a survey.  The sampling method uses techniques purposive sampling with a total sample of 70 coconut sugar producers. Analysis methods using quantitative analysis include cost analysis, Hayami Method added value analysis and profitability analysis. This research shows that coconut sugar producers in Kedungbenda Village, Nusawungu District, Cilacap Regency have the characteristics of being aged 51 - 64 years, with a primary school education with a percentage of 82.86%, length of business in the range 11 - 20 years, number of trees tapped in the range 11 - 20 trees, the added value resulting from processing sap into coconut sugar is IDR 1,237.16/kg with a value-added ratio of 73.36%. The income obtained from coconut sugar production is IDR 112,000.00/day and IDR 3,472,000.00/month. The income obtained from coconut sugar production is IDR 40,947.96/day and IDR 1,269,386.76/month. The resulting profitability value was 57.63%. Test results in one sample t-test The significance value is 0.00 so the coconut sugar agro-industry in Kedungbenda Village, Nusawungu District, Cilacap Regency is worth pursuing.
Production Analysis and Allocative Efficiency of Rice Farming Iwe, La; Purbaningsih, Yuli; Suparman, Suparman; Irwansyah, Irwansyah
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2357

Abstract

This study aims to determine the influence of production factors on production and the allocative efficiency of using production factors in rice farming in Tampabulu Village, North Poleang District, Bombana Regency. The sample in this study was determined using the Slovin method, while the data analysis method employed was multiple linear regression analysis with the Cobb-Douglas function and allocative efficiency analysis. The results indicate that the use of production inputs such as land area, urea fertilizer, organic fertilizer, and seeds significantly affects production. In contrast, the use of labor, KCL fertilizer, and pesticides does not significantly affect rice farming production. The use of production inputs like land, urea fertilizer, KCL fertilizer, and organic fertilizer is not yet efficient, as indicated by an NPMX/Px value greater than 1, suggesting that these inputs should be increased. Conversely, the use of labor, pesticides, and seeds in rice farming is inefficient, as shown by an NPMX/Px value of less than 1, indicating that these inputs should be reduced to achieve optimal usage.

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