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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 3 (2019): October 2019" : 6 Documents clear
Treedent Ship Sdn.Bhd Organizational Behavior Ragu, Devadharshni; Kee, Daisy Mui Hung; Mahendran, Jevethra; Bt Muhd Azran Chan, Sofia Syazwani; Selvam, Divyaadharshinee Tamil; Alshammari, Sara
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.791 KB) | DOI: 10.32535/ijthap.v2i3.592

Abstract

Diversity management is a process that create and maintain positive work environment where the similarities and differences of individuals are valued. However, every employer or employee at some point will encounter some problems at their work place. Our group has decided to choose Treedent Ship Sdn.Bhd to research about some of the problems face by the organization and to provide relevant solutions based on the problems. The reason behind choosing this company is because the information was easily accessible. Moreover, the methodology used by our group is interview and we found out that the company faces several serious problems among the organization. One of the problem encounters by this company is high stress jobs. This problem is related to a theory, known as job demand-control (JDC) model. Secondly, employees are not getting enough motivation to succeed in their performance. Lastly, job satisfaction that refers to unhappy or negative feelings about the work and work environment. The factors that lead to the job satisfaction will be explained further in the report. In conclusion, our group has come up with several recommendations that helps the company to solve those problems. The management and employees have to prioritize and plan the most important task in an organized way to reduce stress. Besides, the management has to empower and offer more opportunities for advancement to motivate the employees. Last but not least, job satisfaction can be improved by providing positive working environment, rewards and recognition to the employers and employees.
Analysis of Inefficiency in Management Systems (Case Study: Rayani Air) Binti Md Hassan, Siti Nurbalqis; Kee, Daisy Mui Hung; Binti Mohamed Elias, Nur Sarah Solehah; Binti Wan Shafie, Wan Nor Shafinaz; Binti Ahmad Shukri, Shahira; AlAjmi, Danah
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.681 KB) | DOI: 10.32535/ijthap.v2i3.593

Abstract

Air transportation have become one of the fastest growing industries because of the economic deregulation. This situation makes airlines company started to think out of the box to create an exciting business strategy in order compete in the market. The aim of this study is to investigate the inefficiency of Rayani Air’s management system. Rayani airline is an airlines services that operated in Malaysia. It is the fourth airline in the world that has made it mandatory that each of the Muslim cabin crew be sharia compliant. Unfortunately, there are negative comments about their inefficiency of the systems by customers. Through observation and analysis of existing branding design, this study attempts to develop a new strategy for improving Rayani Air’s management system. In this case, improvement in this system is necessary for restoring consumers’ trust and convincing stakeholders to invest in the company. We conclude that rebranding for failure organization is a crucial task and should be given the highest priority.
Issue about Taobao for countries other than China Wenxuan, Phang; Kee, Daisy Mui Hung; Yi, Goh Jing; Chang, Lim Yee; Hong, Yang Zheng; Amir, Omar
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.566 KB) | DOI: 10.32535/ijthap.v2i3.594

Abstract

Taobao is a Chinese online shopping website, headquartered in Hangzhou, and owned by Alibaba. It is the world's biggest e-commerce website and the seventh most visited website according to Alexa. Taobao is the biggest consumer-to-consumer (C2C) e-commerce platform based in China. You can get clothes, accessories, gadgets and even computer hardware at very low prices. However, because the website is 100% in Chinese, this may be a barrier to those who want to shop but can’t make heads or tails navigating through the shopping process. Nowadays, Taobao has developed their business to international level. They start to provide international services to other countries other than China. Although the international services did provide convenience to people around the world, it did cause some inconvenience issues too. We are going to do research on those issues. The issues we found are in the area of language, logistic, scamming issues, purchasing issues and parcel tracking issues. For example, Taobao uses only chinese in their webpages, this makes those potential customers who can’t read the language cannot purchase things in Taobao. By doing this research, we manage to know how these issues affect the total sales of Taobao and how Taobao overcome these issues.
MAPS, Malaysia Company Maulana, Muhammad Iqbal; Kee, Daisy Mui Hung; Binti Rosli, Intan Natasha; Binti Borhan, Nadia; Binti Azir, Noorazira; Huey, Wong Ming
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.419 KB) | DOI: 10.32535/ijthap.v2i3.595

Abstract

MAPS Perak (Movie Animation Park Studio of Perak) is a theme park in Ipoh, Perak, Malaysia which was created from a joint venture between Perak Corporation Berhad and the Sanderson Group. It was originally planned to be opened in 2015, but the opening date was delayed to 26 June 2017. The theme park is the first fully animation-based theme park in Asia which contains attractions based on animations such as DreamWorks Animation and The Smurfs and was built at the cost of RM520 million. It houses both international and homegrown (Malaysian) Intellectual Properties including DreamWorks characters, The Smurfs and BoBoiBoy and have more than 40 attractions in six themed zones. This is the first theme park in Malaysia that portray or using local animation as the theme of the amusement park. The purpose of the project is to discuss the problems faced by the Movies Animation Park Studios (MAPS) Perak from different perspectives such as financially, marketing and politics. This project also aims to suggest a solution to Movies Animation Park Studios (MAPS) Perak regarding these problems. Knowing and understanding the wider what is the cause of the company facing these problems. And also gives pro and cons about each decision make by this company when the company facing the problem. The methodology that we will use in this research is the primary method and secondary method. The primary method is when the data we collected directly from the owner or the owns of the data. This is different from the secondary method, which is the secondary method we get the data from the other resources which are carried out by other people. An example primary method by interviewing the manager and the staff of MAPS to make some surveys for our research. We do this interview by phone. Example of the secondary method is by doing research by collecting the data from their website and the other information. For our company cases, the problems with MAPS, Perak Malaysia are their awareness is low which means their marketing is not strategic in terms of costs and do not give high impact to the sales. Moreover, the price ticket that they offer for a customer is very expensive and did not worth the money and achieve customer expectations. The games in the theme park are not satisfying with. So the price is not a great deal to attract the outsider. Besides, this company also have faced the political issue which is Malaysia’s government has advice MAPS to close down this theme park because they have too much liability and they couldn’t afford it.
Analysis of The Factors Affecting Tourist Visits in Minahasa District Rawung, Stanny Sicilia; Salindeho, Maya F. S.; Mantiri, Jeane
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.079 KB) | DOI: 10.32535/ijthap.v2i3.591

Abstract

The Long-Term Development Plan for 2010-2025 in the Minahasa district, establishes its area as one of the tourist destinations in North Sulawesi. In fact, the number of tourists visiting both domestic and foreign countries to this district is still far from what is expected, the objectives of this study are: (1) To find out more about the factors that influence tourist visits in Minahasa District (2) To find out more how is the potential of tourism competitiveness in Minahasa District compared to other Districts / Cities in North Sulawesi Province. This type of research is primary research using descriptive quantitative approach. The data sources used in this study are primary data obtained through survey data collection techniques. Secondary data used in this study are scientific publications issued by related parties, for example BPS and Minahasa District Tourism and Culture Office. The population in this study are all foreign tourists and domestic tourists visiting tourist attractions in Minahasa Regency. The researchers took samples accidentally from tourists who visiting the Kanonang Loving Hill and Moraya Tondano Fortress. 50 people each for each place. The total sample in this study was 100 tourists. The research questionnaire was prepared based on research variables, namely: the quality of human resources, promotion of tourism, tourism facilities. The data collected is analyzed using percentages which reflect the most dominant factors that affect to tourist visits in Minahasa District.
Al Kazemi Group Becerra, Esteban Rivera; Alajmi, Hussain; Mubarak, Ahmed M A A
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): October 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.297 KB) | DOI: 10.32535/ijthap.v2i3.596

Abstract

The study is about the Al kazemi Group in Kuwait. It is a large group and well knowned in service sector of the Kuwait. They are currently involved in the businesses related to shipping and logistics, travel and tourism, real estate, hospitality and FMCG (Fast moving consumer goods). N travel and tourism business they are working as the sales agents for many transportation companies like Royal Air Maroc, Aegean Airline and Egypt Air. In hospitality business they have established two hotels named as New Park Hotel and Latif Hotels. These hotels are considered among very top rated hotels in Kuwait. In the project the discussion is about the launch of bus service for the tourist in Kuwait. They could offer this service to the guests that stay in their hotels. They can make this service popular among the guests and the local citizens by providing it free of cost initially. The Al Kazemi group is already very famous in Kuwait and have very strong market position. They can bear the cost or expenditures incurred on the startup of this bus service. In this study, there is a complete discussion about the target market for this new idea in the business and there will be a complete analysis of economic, social, political and environmental effects of this new business idea. According to the analysis of external factors, it has been analyzed that these all are favorable in this business to accept the new idea as there is capacity for starting this unique service to enhance the productivity and the profitability of the recent business. According to the technological environment, it is analyzed in this study that these are also favorable as the transport industry of Kuwait is outstanding. There are some risks to start this new idea in the business which includes the threat for failure and the low acceptability from the customer side. With the failure of idea, there is a risk for losing the huge amount of capital which is a great loss to the company. This idea is sensible as it is the demand of the customers of this organization as it has been providing tourism services to the customers and with the introduction of transport facilities to its customers, there will be increasing attraction as the customers do not have need to go for finding another company to get the transport services for the tour in Kuwait and in its popular places. As the concluded remarks, it has been analyze that this business idea is sensible and most suitable for this organization as it has the positive results for organization.

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