Kata Kita: Journal of Language, Literature, and Teaching
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
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<![CDATA[Hellbound Saint: A Novel Exploring the Impacts of Domestic Violence on Children and Their Long-term Effects ]]>
<![CDATA[Wijaya, Jane Patricia]]>;
<![CDATA[Limanta, Liem Satya]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.198-205
<![CDATA[Domestic violence is a situation where abuse occurs in a household setting and witnessing it during childhood may lead to childhood trauma. Such trauma might linger until adulthood, and manifest in various ways including general or complex Post-Traumatic Stress Disorder (PTSD) and psychopathic traits. This thesis will analyze the impacts of domestic violence using the complex trauma framework by Julian D. Ford and Christine A. Courtois. The creative work will be a psychological thriller novel, depicting Raisya and Yohan’s trauma journey due to witnessing domestic violence during childhood. Raisya’s trauma manifests as complex PTSD, while Yohan’s manifests as psychopathy tendencies.]]>
<![CDATA[Enhancing the Brand Awareness of Tirta Sulung Water Refilling Station Through a Logo and a Flyer ]]>
<![CDATA[Irene, Florencia]]>;
<![CDATA[Ibrahim, Jusuf Imam]]>;
<![CDATA[Florencia Irene]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.206-214
<![CDATA[Tirta Sulung is a water refilling station established in Surabaya in 2009 and expanded to Jakarta in 2012. It offers standard refilled water and bio-energy water, with a focus on clean, healthy water using a biofiltration process. Despite its strengths, interviews with 25 potential and 35 existing customers revealed low brand awareness, mainly due to the lack of visual identity and promotional tools. To address this, the writer created a logo and a flyer based on branding theories by Vailukh et al. (2016), Prediger (2019), and Davis (2020), incorporating feedback from respondents. The logo features the brand’s name, product category, and a representative symbol to boost recognition and memorability. The flyer highlights the product’s unique selling points (USPs) as solutions to common issues with refilled water, aiming to build customer loyalty and a stronger competitive edge. Together, these tools are expected to significantly improve brand awareness.]]>
<![CDATA[Generalized Conversational Implicature in the Slogans of Popular Chocolate Brands ]]>
<![CDATA[Arly, Amanda]]>;
<![CDATA[Nugroho, Aylanda Hidayati Dwi]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.215-223
<![CDATA[Slogans are widely used in advertising to stand out and to persuade the audience to purchase the products, especially in the chocolate industry. Rather than using direct persuasion, brands use creative language to craft their slogans, which can lead to misinterpretation. This study applied Levinson’s Generalized Conversational Implicature to identify the principles applied and the meaning implied in the slogans of seventeen chocolate brands. It was found that two slogans applied the quantity principle – one with the scalar implicature and one with the clausal implicature, eleven applied the informativeness principle, and four applied the manner principle. After identifying the principles, this study further analysed the implicatures and found that they could be categorized into three types of persuasion: direct persuasion, persuasion through brand identity and differentiation, and persuasion through emotional connections. These findings confirm that language functions effectively in slogans and allows brands to insert elegant persuasion in their slogans.]]>
<![CDATA[Politeness Strategies Seen in Customers’ Reviews of The Plaza New York Hotel on Booking.com ]]>
<![CDATA[Prakasa, Michelle Nikita]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.224-231
<![CDATA[This qualitative research aims to see the types of politeness strategies used in the customers’ reviews (good and poor) of The Plaza New York hotel on Booking.com. This research uses Brown and Levinson’s (1987) theory about politeness strategies, as cited in O’Keeffe et al. (2011). The customers’ reviews the writer uses are the newest ones on Booking.com, from January 2024 to February 2025. The data collected are 20 good and 10 poor reviews containing politeness strategies. The writer finds that both data use all types of politeness strategies, however, poor customers’ reviews use only one sub-strategy in Negative Politeness (Don’t presume/assume). The good customers’ reviews use Bald on Record and Off Record to convey their disappointment, while poor customers’ reviews use Positive Politeness and Negative Politeness to deliver their praises. The writer suggests that other researchers interested in politeness strategies can investigate other fields and use other theories to be more focused on the culture that influences the customers’ choices of politeness strategies.]]>
<![CDATA[A Sociolinguistic Study of the Types of Swear-Words used Karen’s Diner’s Servers in the Instagram Reels ]]>
<![CDATA[Tanuwijaya, Xaverius Juan]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.232-238
<![CDATA[This study examines the types of swear-words and the social factors influencing their use by Karen’s Diner’s servers, utilizing Battistella (2005) categorization of swear-word types and Holmes (2013) theory of social factors. This study used a descriptive qualitative method to analyze Karen’s Diner’s servers’ utterances, collected from the company’s Instagram Reels posted between June 2023 and May 2024. Six swear-words were identified, with fuck and fucking being the most frequently used. The findings of this study shows that obscenity is the most frequently used type with no cases of profanity. Analysis of the social factors revealed that most swear-words uttered were used in personal topics and served affective functions, implying that the swearing was intended to express emotion dominant sub-variables and entertain customers. In conclusion, the use of swear-words by Karen’s Diner’s servers supports the restaurant marketing strategy, where taboo language is utilized to entertain and interact with customers.]]>
<![CDATA[Politeness Strategies Portrayed in Peaky Blinders Series ]]>
<![CDATA[Putra, Muhammad Al Syidad Alamsyah]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.239-245
<![CDATA[This qualitative study aims to find the correlation between politeness strategies and status scale when Thomas Shelby communicates to Billy Kimber, a high-status person, and to Chester Campbell, an equal-status person, in a negotiation situation by using Brown and Levinson’s (1987) politeness strategy theory and Holmes’ (2013) social dimensions theory. The source of data is the Peaky Blinders series, season 1 episode 2, and the data are Thomas Shelby’s utterances that contain politeness strategies to Billy Kimber and to Chester Campbell. The findings show that Thomas Shelby often uses negative politeness to Billy Kimber and does not use it at all to Chester Campbell. In addition, Thomas Shelby often uses one of the bald on record types to Chester Campbell compared to Billy Kimber. This study concludes that Thomas Shelby does not carelessly use politeness strategies when negotiating. Instead, Thomas Shelby considers his interlocutor's social status to choose the proper politeness strategies when negotiating. As for the future studies, the writer suggests other researchers to examine scenes other than negotiations or to identify other subjects in this series.]]>
<![CDATA[Phrase Types and Their Meanings in Laneige’s Skincare Product Detail Slogans ]]>
<![CDATA[Rachelin, Gillian Cresentia]]>;
<![CDATA[Tedjaatmadja, Herwindy Maria]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.246-252
<![CDATA[This study analyzes both the types of phrase and the types of meaning found in Laneige’s skincare product detail slogans using Biber et al.’s (1999) types of phrase and Leech’s (1981) types of meaning. Using a qualitative approach, the study reveals that 23 slogans convey five types of phrase and five types of meaning. Noun phrases and prepositional phrases are the most common types of phrase, while affective meaning and conceptual meaning are the most common types of meaning. Verb phrases and adverb phrases, as well as social meaning and thematic meaning were not present. The use of noun phrase and affective meaning effectively highlights the product benefits and the positive attributes of the skincare products.]]>
<![CDATA[Politeness Strategies by Logan Paul and Mike Ajlak in THE DONALD TRUMP INTERVIEW – IMPAULSIVE EP. 418 ]]>
<![CDATA[Khotania, Raffael Avriellio]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.253-258
<![CDATA[This qualitative study examines the politeness strategies used by Logan Paul and Mike Ajlak in The Donald Trump Interview – IMPAULSIVE EP. 418. Using Brown and Levinson’s (1987) theory as cited in Watts (2003), it focuses on spoken utterances directed specifically at Donald Trump. The data consists of utterances by Paul as the main host and Ajlak as the co-host. The findings show that both use more positive politeness strategies. Paul applies all four main politeness strategies, including bald on record, while Ajlak uses only three: positive politeness, negative politeness, and off record. Although both use these three strategies, they differ in the specific sub-strategies applied within each category. They also share some unused strategies. Their roles influence how they use these strategies: Paul leads the conversation, while Ajlak supports it. Despite the differences, both remain polite, especially considering their guest is a former president. The study concludes that they apply different strategies based on their roles. Further research on politeness in political interviews is recommended.]]>
<![CDATA[Teacher’s Communication Strategies in The 3A Teenager Class of a Language Center in Surabaya ]]>
<![CDATA[Polii, Cristian Rinanta]]>;
<![CDATA[Rini, Julia Eka]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.259-264
<![CDATA[This study aims to find out the types of communication strategies and the reasons why the teacher uses communication strategies in the 3A teenager class of a language center in Surabaya. This study used a qualitative approach with a direct observation and an interview as data collection techniques. This study uses the theory of communication strategies by Mariani (2010) which divides communication strategies into five types: meaning-expression, meaning-negotiation, conversation-management, para- and extra-linguistic, and interaction-monitoring. The last one is not used by the teacher. The result of the interview with the teacher show that the communication strategies used in the class observation is in line with the interview, namely: to help students better understand the material, ensure students' understanding of the material, keep the flow of learning interactions structured and efficient, and as a tool for teachers to communicate non-verbally.]]>
<![CDATA[Maxims of Politeness by InterContinental LA Downtown Hotel in Responding One Star Reviews on Google Reviews ]]>
<![CDATA[Hermawan, Celine Angelica]]>;
<![CDATA[Rini, Julia Eka]]>
<![CDATA[ Kata Kita: Journal of Language, Literature, and Teaching Vol. 13 No. 2 (2025) ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/katakita.13.2.265-270
<![CDATA[The study explores Leech’s (1983) maxims of politeness in written feedback by Matthias Kaiser (MK) and David Valencia (DV) in responding to guests’ one star reviews at InterContinental LA Downtown Hotel. Using a qualitative method, the study analyzes how maxims of politeness are consistently applied despite differences in positions. The findings reveal that both MK, the Hotel Manager, and DV, the Director of Front Office, use all types of maxims of politeness, with approbation maxim being the most frequent, particularly in opening sentences to maintain the hotel’s image and expected guest relations. A combination of tact maxim and generosity maxim also appears frequently to address guests’ concerns while highlighting the hotel's efforts to improve. However, differences are identified in the ways MK and DV apply the same types of maxims of politeness through various sentences according to the main focus of their positions. They are also observed from the uses of different various and template sentences that both applied in their feedback. Differences clarify how MK’s is responsible for the hotel’s general operation, and DV is in charge of directly dealing with guests, showing maxims of politeness is crucial in the hospitality industry and influenced by high and low positions.]]>
