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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 25 Documents
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Search results for , issue "Vol. 14 No. 1 (2026)" : 25 Documents clear
Illocutionary Acts in the Instagram Captions of Taylor Swift's Eras Tour Promotions Susilo, Meliana Oktaviani
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.91-96

Abstract

The study analyzes the use of illocutionary acts in the Taylor Swift’s Eras Tour Instagram captions. It aims to examine the types and patterns of illocutionary acts used in the captions. The writer is interested in understanding the intention behind Swift’s words in the Instagram captions.  In analyzing the data, the writer applied Yule’s classification of illocutionary acts (1996) and employed a qualitative approach. A total of 24 Instagram captions related to the Eras Tour were selected and analyzed. The findings reveal that representative, commissive, and expressive acts were used in the captions. These illocutionary acts allowed Swift to express gratitude, state facts, and make promises. In addition, the writer identified five patterns of illocutionary acts in the captions. The study concludes that Swift uses Instagram captions not only to inform and announce her tour but also to express her feelings and promise to meet her fans.
Enhancing The Brand Awareness of Tomo Cafe Peneleh By Highlighting The Unique Selling Points in Instagram Reel Melisa; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.1-5

Abstract

This thesis explores the issue of low brand awareness faced by Tomo Cafe Peneleh, a cafe located in Surabaya that rebranded from Tomokofi. This research aims to identify the level of brand awareness and uncover the unique selling points (USPs) of the cafe, as well as the effectiveness of Instagram as a promotional tool. Data was collected through interviews with both existing customers and potential target consumers. The interviews were conducted using a structured questionnaire that had been prepared in advance using Google Forms. To ensure the accuracy of the responses, the writer directly interview the respondent and help filling up the questionnaire. Results showed that most respondents were unaware of the cafe's existence. However, the cafe’s cozy atmosphere, strategic location, and delicious drinks were frequently mentioned as its strongest USPs. To address the problem, the writer created a sample Instagram Reel designed to highlight these USPs as a tool to help them.
Code-Mixing Used by SP and AY in WhatsApp Chats Sharon, Jusuf; Rini, Julia Eka
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.6-13

Abstract

This study examines the use of code-mixing between SP and AY in WhatsApp chats. Muysken’s (2000) theory of code-mixing is used as the main framework, and Holmes’ (2013) theory of social factors serves as the supporting theory. A qualitative method is employed, with basic frequency counts. The study revealed that SP and AY used all three types of code-mixing, namely insertion, alternation, and congruent lexicalization. All four indicators namely, constituency, switch site, element switched, and properties were applied by both speakers with differences. This study also discusses how participant roles and communicative functions influence their code-mixing practices.
Presupposition Analysis in Instagram Captions of L’oreal Paris Colorsonic Hair-Coloring Device Advertisement Tanjaya, Nadia Janice
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.111-118

Abstract

This study analyzes the types of presuppositions and the messages they convey in Instagram captions of L’Oréal Paris Colorsonic Hair-Coloring Device advertisements posted between June 2024 and June 2025. Presupposition refers to assumptions that writers or speakers believe the audience have already known, and it plays an important role in influencing how messages are understood. A total data of twenty-four captions from L’Oréal Paris’s official Instagram account were collected. Using a qualitative approach and Yule’s theory (1996, 2010) the data were analyzed. The findings found five types of presuppositions: existential, lexical, structural, factive, and counterfactual. Existential presupposition appeared the most frequently, followed by lexical and structural presuppositions. Factive and counterfactual presuppositions appeared less often, while non-factive presuppositions were not found. The results show that presuppositions make the product as familiar, trustworthy, and emotionally appealing to the audience. This is done by implying ideas of confidence, beauty, and innovation. In conclusion, presupposition works as an effective strategy because it delivers hidden messages, such as suggesting the product’s quality or benefits, without stating them directly. 
Doublespeak in the Public Statements of Indonesia's Public Officials: A Post-truth Phenomenon Dermawan, Muhammad Akbar; Basuki, Ribut
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.103-110

Abstract

Doublespeak is a form of linguistic manipulation frequently employed by public officials to obscure truth, evade accountability, and distort reality. In the current post-truth era, where objective facts are often subordinate to political agendas and personal beliefs, this phenomenon has become increasingly prevalent in Indonesia. This article examines the use of doublespeak by Indonesian public officials in mass media statements and analyzes its relationship with the concept of post-truth and power dynamics. Using a schema of language analysis, this study investigates news coverage from major online media platforms regarding critical cases, including the Nusantara Capital City (IKN) project, the Rempang conflict, and the COVID-19 pandemic. The findings demonstrate that officials utilize various forms of doublespeak—primarily euphemism, jargon, and inflated language—to deny scientific evidence, shift responsibility, and frame political narratives. The study concludes that in Indonesia’s contemporary political landscape, doublespeak functions not merely as a rhetorical strategy but as a mechanism of governmentality designed to regulate societal behavior and maintain ideological supremacy in a society increasingly indifferent to absolute truth.
The Hero and Villain Gender Stereotypes in Jumbo Animation Film David, Necholas
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.126-132

Abstract

This article examines gender stereotypes in the depiction of the hero and villain in the Indonesian animated film Jumbo (2025). Using qualitative textual analysis, the study evaluates the characters’ behavior through the theoretical lens of Stuart Hall’s concept of representation and Judith Butler’s gender performativity. The method involves deconstructing the speech acts and performative gestures of two main characters: Meri, the kind-hearted ghost, and Pak Rusli, the corrupt village chief. The findings indicate that the film constructs the characters’ identities through binary oppositions and repeated performative acts. Pak Rusli embodies masculinity defined by the abuse of institutional power, while Meri displays femininity limited to emotional acts and dependence on others. The study concludes that Jumbo ultimately reinforces normative gender ideology.
A Sociolinguistic Study of Swear Words Used by Carroll Shelby to His Superiors and Subordinate in Ford v Ferrari. Yap, Michael Jehoshoua; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.119-125

Abstract

This study analyzes how Carroll Shelby uses swear words in Ford v Ferrari, focusing on his interactions with his subordinate and his superiors. Using Pinker’s (2007) types of swear words and Holmes’s (2013) sociolinguistic approach, this study aims to identify the types and frequency of swear words, as well as the social factors and dimensions involved in both interactions. A descriptive qualitative method is applied by analyzing selected scenes from the movie. The findings show that Shelby uses three types of swear words, namely idiomatic, emphatic, and abusive, in interactions with both groups. The results further show that the overall frequency of swear words toward subordinates and superiors is not significantly different. Emphatic swearing is the most dominant type in both interactions, while abusive swearing is used more toward the subordinate. Overall, similarities in swearing patterns are more prominent than differences, showing that swearing is shaped by context and pressure.
Code-Switching Used by Felicia Putri Tjiasaka and Timothy Ronald on YouTube Videos on Crypto Investment Wibisono, Samuel Yosafat
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.146-152

Abstract

This study examines code-switching patterns used by Indonesian finance influencers Felicia Putri Tjiasaka and Timothy Ronald in their YouTube videos on crypto investment. Drawing on Hoffmann's (1991) framework, it analyzes their bilingual linguistic repertoire through intra-sentential, inter-sentential, and emblematic switching. Qualitative analysis of transcribed videos revealed that intra-sentential switching dominates (92.47% for Felicia, 95.79% for Timothy). Felicia employs code-switching to foster engagement and relatability, blending Indonesian with English for audience closeness. Conversely, Timothy uses English technical terms to enhance clarity, accuracy, and professional credibility in financial explanations. While both heavily utilize code-switching, their strategies diverge: engagement versus expertise. These findings highlight code-switching as a strategic tool for personal branding and effective bilingual communication in digital crypto investment education on YouTube.  
The Impact of Virality on the Creative Process and Mental Well-Being of Film Creators in the Digital Age Wijaya, Viony; Limanta, Liem Satya
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.160-167

Abstract

The social media viral effect requires movie producers to consider achieving excellence in narrative art as well as incorporating measures for increasing the popularity and profitability of their work. In this script, Behind the Feed, the phenomenon of viral effect is demonstrated through a character named Lintang, a film graduate who utilizes viral effect through buying counterfeit views and followers to save a shelter for street kids, help take care of her family, and entice film companies. This qualitative narrative investigation applies theories related to Deception Behavior Theory and Image Repair Theory in incorporating aspects of how manipulating viral effect leads to a degradation of professional trust and relations. Restoration comes through admitting a mistake, taking corrective actions, and restoring a definition of success based on qualitative aspects opposed to quantity.
Code-Switching in the Instagram Captions of Male and Female Perfume Ads by C&F Store Siswanto, Matthew; Nugroho, Aylanda Hidayati Dwi
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.79-83

Abstract

This study aims to analyze the types of code-switching used in Instagram captions of male and female perfume advertisements by C&F Store. It focuses on identifying the types used and any differences or similarities between the two. The theory by Hoffmann (2014) divides code-switching into inter-sentential, intra-sentential, and emblematic switching. A total of 40 captions of 20 male and 20 female were manually collected and analyzed using a qualitative approach. Inter-sentential switching appeared 40 times and intra-sentential 39 times; emblematic switching did not appear. No major differences were found between male and female captions, likely due to a shared marketing style or template. This study aims to help readers understand code-switching in Indonesian social media advertising and encourage future research on platforms like TikTok or YouTube.

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