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IJECman (International Journal of Ecma Science)
Published by Institut Bakti Nusantara
ISSN : 27758354     EISSN : 27758346     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies, and strategic management. The journal emphasizes empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing high-quality articles from economics and management perspectives.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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The Influence of Motivation and Attitudes Towards Consumer Purchase Decisions on Honda Beat Motorcycles Buchori Buchori
International Journal of Ecma Science Vol 1, No 1 (2021): IJECman (International Journal of Ecma Science)
Publisher : International Journal of Ecma Science

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Abstract

The purpose of the authors in this study is auto find out if there is the influence of motivation and attitudes on consumer purchasing decisions for Honda Beat Brand motorbikes (Case Study on Consumers in Way Jepara District). Data collection techniques used in this study were observation, interviews, questionnaires and documentation. As forThe population in this study were all Honda Beat motorbike consumers in Way Jepara District. The analysis technique in this research is multiple linear regression formula.  Based on the results of the analysis obtained R value of 0.790. This means that there is a strong relationship between X1 and X2 and Y, and the R Square value is 0.624 or 62.4%. This means that changes in variable Y are influenced by variations in variables X1 and X2 of 62.4% and the rest is influenced by variables not examined in this study. Then in the Coefficients table, the sig value is obtained. From variables X1 and X2 0.05, the partial hypothesis is accepted, which means that there is an effect of X1 on Y and X2 on Y. Meanwhile, from the Anova table, the sig value is obtained. equal to 0.005 0.05, thus the proposed hypothesis is accepted. This means that there is an influence of motivation and attitude on consumer purchasing decisions for Honda Beat motorbikes (Case Study on Consumers in Way Jepara District).

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