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International Journal of Science and Environment
Published by CV. Inara
ISSN : -     EISSN : 28090551     DOI : https://doi.org/10.51601/ijse.v2i4
Core Subject : Science, Education, Agriculture, Engineering,
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Mathematics Physics
International Journal of Science and Environment (IJSE) is to provide a research medium and an important reference for the advancement and dissemination of research results that support high-level research in the fields of Science and Environment . Original theoretical work and application-based studies, which contributes to a better understanding all fields of Science and Environment. The aim and scope of the journal Chemistry, Chemical Analysis, Physical Chemistry, Physics, Biology, Ecology, Biodiversity, Zoology, Biochemistry, Mathematics, Environmental Science, Agriculture, Environment, Forestry.
Arjuna Subject : Biokimia, Genetika dan Biologi Molekuler - Biokimia, Genetika dan Biologi Molekuler (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 5 No. 4 (2025): November 2025" : 14 Documents clear
Public Relations Strategies in Building Brand Awareness at CV. Borong Persada Putri Nazalia, Elyana; Melleyuandita Annisa, Gravela
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.242

Abstract

Public relations strategy is a program plan or steps that play a major role in building Brand awareness. CV Borong Persada is a company engaged in the field of construction and procurement of goods and services. Its main focus is to cooperate with various government agencies related to the procurement of goods and services. This study aims to determine and obtain a descriptive picture of Public relations strategies in building Brand awareness. This research uses the concept of Public relations mix strategy from the development of Thomas L. Harris, namely the Public relations mix strategy consisting of PENCILS components. Information collection techniques are in-depth interviews, observations, literature studies and other data sources. Using the post-positivist paradigm and descriptive qualitative approach, the results showed that CV Borong Persada successfully implemented PENCILS and received a positive response from the public, but there needs to be a more presentative and planned Public relations strategy in order to gain greater power and increase Brand awareness of this company. This study contributes to the existing knowledge on Public relations and Brand awareness, as well as providing practical insights for organizations looking to improve their brand reputation.
Sustainable Tourism As A Catalyst For Achieving Sdgs In Indonesia Satria Ramadhan, Dicky; Wahyu Yuliani, Tri; Nur Laely Munawaroh, Asyifa
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.250

Abstract

Sustainable tourism plays a strategic role as a catalyst for achieving the Sustainable Development Goals (SDGs) in Indonesia, particularly in promoting economic growth and decent work. This study analyzes the impact of several factors namely, the number of tourists, tourism investment, tourism foreign exchange, and the average length of tourist stays on the achievement of the SDGs in Indonesia. It utilizes secondary data from the Central Bureau of Statistics and the Ministry of Tourism and Creative Economy, covering the period from 2000 to 2023. The data analysis employs multiple linear regression, along with classical assumption testing and statistical hypothesis testing. The results indicate that both the number of tourists and domestic tourism investment positively influence the achievement of the SDGs in Indonesia. This suggests that sustainable tourism development can create decent jobs and enhance the income of local communities. Moreover, tourism has the potential to drive regional economic growth, which can subsequently contribute to national economic growth
Wellness Tourism: Utilizing the Slopes of Mount Welirang for Forest Healing Based on Community-Based Tourism Yudha Pratama , Andhika; Negri Wijaya, Daya; Wulandari, Dwi; Annisya, Annisya; Putra Nusantara, Galang; Putri Ratna Meritasari, Dini
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.251

Abstract

This study is one of the studies that examines CBT as an approach to developing wellness tourism, the potential of the slopes of Mount Welirang that can be used for forest healing and marketing using the 5P concept (Product, Price, Place, Promotion, and People). The method used in this study is a qualitative method based on Community Based Tourism (CBT). Data collection was carried out using focus group discussion (FGD) techniques, interviews, observation, and documentation studies. Data analysis techniques used an interactive model on the application of Community Based Tourism (CBT) implemented in the development of forest healing on the slopes of Mount Welirang. The results of the study are as follows: 1) The development of forest healing with the application of Community-Based Tourism (CBT) is based on three pillars, namely community empowerment, ecological conservation, and sustainable community innovation. 2) The potential of the slopes of Mount Welirang lies in its geological and topographical foundations, biodiversity as natural medicine, amd sencory stimulation. 3) Marketing using the 5P concept. The main products offered are the development of forest healing destinations that include forest-based healing activities, integrated tourism packages, and educational added value. Price refers to a value-based pricing approach. Place focuses on the slopes of Mount Welirang as the main object. Promotion is carried out using a digital approach based on transformational narratives. People focuses on the community, which is at the center of the overall forest healing development on the slopes of Mount Welirang.
Role Skill Development Revolving Fund In Optimizing The Competitiveness of Vocational School Graduates Through Developmentvocational Carrier and Professional Competence Rosidawati Nur, Dewi; Dwi Suseno, Bambang; Ika Sari, Gema
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.254

Abstract

The low competitiveness of vocational high school (SMK) graduates remains a serious challenge in meeting the needs of the dynamic industrial world, particularly in Banten Province, particularly Cilegon City. Although this region has many companies in the manufacturing, shipping, and stevedoring sectors, the unemployment rate among vocational high school graduates remains relatively high. This study aims to analyze the impactSkill Development Revolving Fundtowards developmentvocational careerand professional competence in an effort to increase the competitiveness of vocational school graduates. The research approach used was quantitative with a sample of 266 respondents, who were randomly drawn from graduates of four vocational schools in Cilegon City. The results of the study showed that: (1)Skill Development Revolving Fundhas a significant impact on developmentvocational career, which ultimately increases the competitiveness of vocational school graduates; (2)Skill Development Revolving Fundalso has a significant influence on improving the professional competence of graduates, thus encouraging the creation of competitive advantages; (3) overall,Skill Development Revolving Fundand its indicators play an important role in strengthening the competitiveness of vocational school graduates; and (4) a combination ofSkill Development Revolving Fund, developmentvocational career, and professional competence provide a positive contribution to increasing the competitiveness of vocational school graduates. Thus, it can be concluded that the management ofSkill Development Revolving FundAn effective program can create career development mechanisms and enhance professional competencies relevant to industry needs. This program needs to be continuously strengthened as a sustainable strategy to prepare a competent, adaptive, and highly competitive vocational high school workforce in the global job market.

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