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Evi Selvi
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evi.selvi@unsika.ac.id
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+6281316693774
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Jfms@fe.unsika.ac.id
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Fakultas Ekonomi, Universitas Singaperbangsa Karawang Jl. HS Ronggowaluyo, Telukjambe, Karawang, Jawa Barat, Indonesia 41361
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INDONESIA
Jurnal For Management Student (JFMS)
Published by Universitas Singaperbangsa Karawang
ISSN : 27988899     EISSN : 27988716     DOI : https://doi.org/10.35706/jfms.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal issues, conceptual ideas in the theory and practice and others. Jurnal For Management Student (JFMS) becomes a means of publication through articles of original research findings, as a forum for the publication of research results from outside the final assignment of Students of the Faculty of Economics Management Study Program at the University in Indonesia in general and specifically at singaperbangsa University Karawang which is an obligation for students to disseminate their scientific work. Jurnal For Management Student (JFMS) is also a journal that publishes research papers or opinions related to management science in general, both related to the Management Paradigm, and management theories, compiled by students of the Faculty of Economics, especially management programs. We are interested in topics related in general to economic issues, especially Bid.manajemen in Indonesia and around the world. The articles submitted can cover issues in Marketing Management, Human Resources, Finance, Operation, Creative Economy and MSMEs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)" : 5 Documents clear
PENTINGNYA PEMASARAN DALAM MENUNJANG PERKEMBANGAN BISNIS Anwar, Raihan Aid; Ramadhan, Rama
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i3.8017

Abstract

In this era of globalization, business competition is getting tougher, so companies must pay attention to one important aspect in facing this very tight competition, namely marketing. Marketing is a process of planning and developing business activities which includes pricing, promotion and distribution of a number of ideas, goods or services directed at an exchange process that satisfies individual and organizational goals. By using a marketing strategy in running a business, companies are expected to be able to face competition, retain customers, as well as gain new customers for business development for a company.
BUSINESS PLAN Sahroni, mahammad; Rafif Waluyo, Muhammad Rakha; Rosalina, Sinta
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.8032

Abstract

To start a business, a mature Business Plan is needed, one of which is the ability to pour bright ideas or ideas that are creative and innovative and have high economic or commercial value into a mature and realistic Business Plan. The importance of a Business Plan becomes absolute when we are going to run or build a business, because planning itself is the same as a map and compass to run an optimal business, with a careful planning we can set the main business goals, priorities, and set cash flow. Good business planning will make the chances of success in business even greater. Good business planning indicators include: Simple (Convenient and practical) to do; Specific in its time, personnel, and budget; Realistic in goals, budgets, and achievement targets, and complete or complete all the elmens. .
PENGARUH KUALITAS LAYANAN, DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PENGGUNA MAXIM KOTA BANDAR LAMPUNG) Irfansyah, Ahmad; Azzahra, Amelian; Agusanti, Amelia; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.10534

Abstract

Permasalahan yang dihadapi oleh toko ladyfame yaitu terkait dengan suasana toko, seperti toko yang tidak besar dan luas sehingga ruang gerak konsumen menjadi terbatas terutama pada saat pengunjung banyak. Hal ini tentu mengganggu kenyamanan pengunjung karena pengunjung tidak bisa leluasa memilih pakaian yang diinginkan. Fenomena tersebut juga terlihat, berdasarkan hasil penelitian yang menyatakan bahwa suhu udara dalam ruangan di Ladyfame membuat konsumen tidak nyaman, dan hal ini dapat mempengaruhi keputusan pembelian konsumen. Selain suasana toko, lokasi juga dapat menjadi faktor yang dapat mempengaruhi keputusan pembelian konsumen. Dalam proses penentuan dimana Pembeli akan melihat faktor lokasi akan menjadi penentu. Pembeli cenderung memilih berbelanja di toko yang mempunyai lokasi strategis. Populasi dalam penelitian ini adalah konsumen yang pernah berbelanja di Ladyfame Shop kota Bandar Lampung. Sampel penelitian ini berjumlah 90 responden. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Data kuantitatif merupakan data yang berbentuk kuisioner yang kemudian data tersebut diolah dengan menggunakan smartpls 4. Hasil penelitian menunjukkan bahwa store atmosfer mempunyai pengaruh yang positif dan signifikan. Berdasarkan pengujian data yang telah dilakukan, diperoleh hasil bahwa suasana toko mempunyai pengaruh yang positif dan signifikan, sedangkan lokasi mempunyai pengaruh yang negatif dan tidak signifikan.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN KANTIN UIN RIL) Nurhidayah, Wulan; Nuratia, Zahra; Saputra, Wahyu; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.10548

Abstract

This research is a test that aims to determine the influence of price and product quality on consumerpurchasing decisions. Number of samples in This research consisted of 90 respondents. Sampling in this research was carried out with a cross-sectional survey design. Data collection is done by sharing form (questionnaire) in the form of an online statement to respondents. Statistical tests were carried out using PLS-based Structural Equation Modeling. Test validity using loading factor values, while the reliability test uses Cronbach'c alpha, com posite values reliability and Average Variance Extracted (AVE). After all the results of the indicator items are used in this research is valid and reliable, then hypothesis testing is carried out. From The three hypothesesproposed were all supported and significant.
PENGARUH FASIITAS TERHADAP KEPUASAN PELANGGAN (STUDI KAFE KULEA SPACE SUKARAME, BANDAR LAMPUNG) Fadlul Akbar, Ahmad; Femmya Angel, Wila Bayu; Kurna Sandi, Ary
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.10554

Abstract

This study aims to determine the effect of facilities on customer satisfaction. The population of this study were consumers of the kulea space cafe Sukarame Bandar Lampung. The sample taken in this study amounted to 81 people. This research was conducted using a quantitative approach. Collecting research data using a questionnaire. The sampling technique used probability sampling method, specifically simple random sampling technique. The analysis used in this study is SEMPLS with SmartPLS 4 software. Based on the results of the analysis, it shows that there is a positive and significant effect on the effect of facilities on customer satisfaction. This means that facilities have an interrelated impact in influencing customer satisfaction. Facilities have a significant positive effect on customer satisfaction at the kulea space cafe Sukarame Bandar Lampung.

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