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PENTINGNYA PEMASARAN DALAM MENUNJANG PERKEMBANGAN BISNIS Anwar, Raihan Aid; Ramadhan, Rama
Journal for Management Student (JFMS) Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i3.8017

Abstract

In this era of globalization, business competition is getting tougher, so companies must pay attention to one important aspect in facing this very tight competition, namely marketing. Marketing is a process of planning and developing business activities which includes pricing, promotion and distribution of a number of ideas, goods or services directed at an exchange process that satisfies individual and organizational goals. By using a marketing strategy in running a business, companies are expected to be able to face competition, retain customers, as well as gain new customers for business development for a company.
PENTINGNYA PEMASARAN DALAM MENUNJANG PERKEMBANGAN BISNIS Aid Anwar, Raihan; Ramadhan, Rama
Journal for Management Student (JFMS) Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i4.8018

Abstract

n this era of globalization, business competition is getting tougher, so companies must pay attention to oneimportant aspect in facing this very tight competition, namely marketing. Marketing is a process of planning anddeveloping business activities which includes pricing, promotion and distribution of a number of ideas, goods orservices directed at an exchange process that satisfies individual and organizational goals. By using a marketingstrategy in running a business, companies are expected to be able to face competition, retain customers, as wellas gain new customers for business development for a company.
Harga Pokok Produksi dengan Metode Full Costing pada UMKM 4K Canteen & Kost Riyanto, Muhamad; Daffa, Muhammad Ammar; Ramadhan, Rama; Rahma, Amelia; Arifin, Qoria Keisyarani
Value : Journal of Management and Business Vol. 8 No. 2 (2024): Value: Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v8i2.11175

Abstract

This research aims to gain an understanding of the calculation of the cost of goods manufactured using the Full Costing method. In addition, this research also looks for differences when calculating the cost of goods produced from 4K Cost & Canteen MSMEs. After the research was conducted, it revealed the details of each cost that had been incurred by 4K Cost & Canteen using the Full Costing method. It was found that there were differences in calculations with these MSMEs. The MSME's cost of goods produced for chicken pieces was IDR 2,802,000, and the cost of goods produced for drinks was IDR 2,625,000. After the research was carried out using the Full Costing calculation method, the cost of goods such as chicken pieces amounted to IDR 3,452,500, and the cost of production of Hoola drinks amounted to IDR 3,168,000, when compared to the calculation using the Full Costing calculation method. from the research that has been done that there are costs that have not previously been calculated by 4K Kost & Canteen during the production period.