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Evi Selvi
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evi.selvi@unsika.ac.id
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Jfms@fe.unsika.ac.id
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Fakultas Ekonomi, Universitas Singaperbangsa Karawang Jl. HS Ronggowaluyo, Telukjambe, Karawang, Jawa Barat, Indonesia 41361
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Jurnal For Management Student (JFMS)
Published by Universitas Singaperbangsa Karawang
ISSN : 27988899     EISSN : 27988716     DOI : https://doi.org/10.35706/jfms.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal issues, conceptual ideas in the theory and practice and others. Jurnal For Management Student (JFMS) becomes a means of publication through articles of original research findings, as a forum for the publication of research results from outside the final assignment of Students of the Faculty of Economics Management Study Program at the University in Indonesia in general and specifically at singaperbangsa University Karawang which is an obligation for students to disseminate their scientific work. Jurnal For Management Student (JFMS) is also a journal that publishes research papers or opinions related to management science in general, both related to the Management Paradigm, and management theories, compiled by students of the Faculty of Economics, especially management programs. We are interested in topics related in general to economic issues, especially Bid.manajemen in Indonesia and around the world. The articles submitted can cover issues in Marketing Management, Human Resources, Finance, Operation, Creative Economy and MSMEs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)" : 5 Documents clear
PENGARUH STRATEGI PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA KURSI PIJAT DI PT. NUSANTARA SEHAT-PERFECT RELAXIN BANDARA DEPATI AMIR KOTA PANGKALPINANG Angraini, Suci; Reniati, Reniati; Saputra, Darman
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.8600

Abstract

This study aims to determine whether there is influence of marketing strategy and service quality on customer satisfaction. The population in this study were all massage chair service users at PT Nusantara Sehat-Perfect Relaxat Depati Amir Airport, Pangkalpinang City with sampling method nonprobability sampling by using incidental sampling method. The data analysis technique used is validity and reliability test, classic assumption test, multiple linear regression analysis test, t test, f test, and R test2by using Statistics Package for Social Science(SPSS) version 24. Based on the results of descriptive analysis on marketing strategy variables with a mean value of 3.37 (moderate), service quality of 3.35 (moderate), and consumer satisfaction of 3.34 (moderate). The results of this study indicate that the marketing strategy variable (X1) gets a value of tcount> ttable(6,161> 1.973), service quality variable (X2) gets the value of tcount> ttable (7.764 > 1.973). This means that marketing strategy, service quality, partially has a positive and significant effect on customer satisfaction. It is known from the F test that the significance value is less than 0.05 which is equal to 0.000, this shows that marketing strategy and service quality simultaneously have an influence and are significant on customer satisfaction. Based on the t test, it is known that partially marketing strategy and service quality simultaneously and significantly affect customer satisfaction.
ANALISIS STRATEGI PEMASARAN MENGGUNAKAN MATRIKS IE DAN MATRIKS SWOT (STUDI KAUSUS: MARCO DONUTS COFFE & RESTO, GALAXY) Khotaman, Annisa Nabila; Farros, Fadhl Faishol; Hidyatullah Sudrajat, Muhammad Fauzi Nur; Geraldy, Rizky; ma'ruf, Shofa Mujahidah
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.8976

Abstract

Marco Donuts Coffee and Galaxy Resto is a type of business in the culinary field that was established in 2021. Marco Donuts Coffee and Resto Galaxy must meet consumer needs every day and determine the right sales strategy to be able to compete with businesses in other culinary fields. The purpose of this study is to analyze internal factors and external factors that influence the number of visitors who come to Marco Donuts Coffee and Resto Galaxy, develop appropriate alternative strategy designs and provide recommendations for alternative strategies that can be used by Marco Donuts Coffee and Resto Galaxy according to internal and external conditions. . Data analysis used the IE and SWOT methods using two stages of data analysis implementation. The results of this study are that the Marco Donuts Coffee & Resto Galaxy IFE matrix produces an average IFE value of 2.56 and an average EFE of 3.24. The cafe's position is in quadrant II which gives an indication that the cafe is currently in a growth position and the building strategies implemented by managers are intensive and integrative strategies, intensive strategies include market penetration, market development and product development. While the integrative strategy includes forward and backward integration. From these results, it is hoped that in the future the cafe will be able to increase their strengths and improve the deficiencies that we have received, so that consumers can be better and gain the trust of the public in Marco Donuts Coffee & Resto Galaxy.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN KOLAM RENANG D'MARMAID Khoirunnisa, Ratu; Redyan Tasip, Tamam Adiyansah; Soaduon Hasibuan, Salim Amani; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.10833

Abstract

This research aims to explore the impact of price and service quality on customer satisfaction at the D'Mermaid Tirtayasa Swimming Pool. By carrying out this analysis, it is hoped that variables that have an important role in shaping customer satisfaction can be investigated, including aspects of price and level of service quality. The research method applied is a quantitative approach with data collection techniques using questionnaires. It is hoped that the findings from this research can provide a significant contribution in understanding and increasing the level of customer satisfaction within the D'Mermaid Tirtayasa Swimming Pool environment. Keywords: Price, Service quality, customer satsfaction
PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN: PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN Hariyanto, Muhammad Daffa; Yuliana, Priyanda; Raid Kamali, Shofwan; Sanjaya, Vicky F
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an era of increasing business competition, maintaining a loyal customer base is a significant factor for businesses. Customer loyalty helps companies achieve stable sales and provides long-term benefits such as positive recommendations, increased customer loyalty, and sustainable business growth. Price is one of the important factors that influence the marketing of a product. In this study, we, the authors, used quantitative methods. The focus of our research is on measurable and processable data: numbers. According to Arikunto (Arikunto, 2006), quantitative research is a research approach that uses a lot of numbers, from collecting data to interpreting the obtained data and presenting the results. Based on the hypothesized results, we find that the t-statistic value of the impact of price (X1) on customer loyalty (Y) is 13.699, the p-value is 0.000, and the original sample is 0.766. The obtained findings show that price has a positive and significant impact on customer loyalty at Darussalam Computer Center. The impact of price on customer loyalty of Darussalam Computer Center store in Scarameh, Bandar Lampung is positive and significant as it suggests that a proper pricing policy can increase customer loyalty in the store You can think that it is.
PENGARUH PROMOSI PRODUK HUAWEI TERHADAP MINAT BELI KONSUMEN DI INDONESIA Azzahra, salsa
Journal for Management Student (JFMS) Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i3.10850

Abstract

 The study conducted in Bandar Lampung, Indonesia, delved into the impact of product advertising on consumer purchase intentions. Employing exploratory research methods, the investigation assessed feasibility, significance, and considerations. With a population of 95 randomly selected respondents, the construct reliability value exceeded 0.7, deemed acceptable for exploratory research. Utilizing hypothesis testing, the research aimed to validate claims about the population based on sample data, specifically probing the influence of consumer perceptions of product advertising on purchasing intentions in Indonesia. Furthermore, the study explored the interplay between gender, occupation, age, and consumers' interest in purchasing Huawei products.   Keywords : product promotion, purchase interest, marketing.

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