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LEMBAGA PENGEMBANGAN MANAJEMEN DAN PUBLIKASI IMPERIUM Office Address: 18 Office Park Lantai 25, Suite A2, Jl. TB Simatupang No. 18, Kebagusan, Pasar Minggu, Jakarta Selatan Indonesia - 12520.
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Jurnal Riset Manajemen dan Bisnis
Published by Lembaga Pengembangan Manajemen dan Publikasi Imperium
ISSN : -     EISSN : 27985911     DOI : https://doi.org/10.36407/jrmb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Riset Manajemen dan Bisnis is intended to be the journal for publishing articles reporting the results of research on Business Management. The journal will focus on providing quality research in the areas of Business Management. The goal of the journal is to cover topics that are paramount in HR management, marketing, and finance. Accordingly, papers that focus on emerging and interdisciplinary topics are encouraged.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1 Documents
 1 
Search results for , issue "vol. 6 no. 2 (2021)" : 1 Documents clear
Determinasi loyalitas penyewa: Lokasi, kualitas layanan, kepuasan, dan persepsi harga Triyono Arief Wahyudi
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v6i2.988

Abstract

This study aims to analyze the influence of location and perceived service quality on tenant loyalty in an office park building in Jakarta, with tenant satisfaction as a mediating variable and perceived price as a moderating variable. A total of 140 respondents participated in this research, consisting of company representatives involved in decision-making regarding office space leasing. The study employed multiple linear regression to examine relationships among variables, and hypotheses were tested using the same method. The findings reveal that: (a) building location has a significant effect on tenant satisfaction; (b) perceived service quality significantly influences tenant satisfaction; (c) tenant satisfaction has a significant impact on tenant loyalty; and (d) perceived price significantly moderates the relationship between tenant satisfaction and loyalty. These results indicate that a strategic location and high-quality service contribute positively to tenant satisfaction, which, in turn, enhances tenant loyalty. Furthermore, perceived price strengthens the relationship between satisfaction and loyalty, highlighting its importance in sustaining long-term tenant relationships

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