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International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH)

ijmesh
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Published by Research Synergy Foundation

ISSN : - EISSN : 25800981 DOI : https://doi.org/10.31098/ijmesh

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

The journal has an international perspective on Management, entrepreneurship, Social Science and Humanities and publishes conceptual papers and empirical studies which bring together issues of interest to academic researchers and educators, policy-makers and practitioners worldwide. The editorial team encourages quality submissions which advance the study of Entrepreneurship including entrepreneurs behavior, Social entrepreneurship, Social enterprise, small medium enterprise, small economics; Management includes Operational management, People management, knowledge management, Finance, Marketing management, business administration, International business, Business communication, human resource, organization behavior; Social Science inlcudes Psychology, law, Language, sociology, Government science, Community, community development, politic and social science, culture; Humanities inculdes Human right, women empowerment, conflict resolution, middle east conflict

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 164 Documents

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Digitalization in Knowledge Management Systems for Project and Operational Management in Software Development to Increase Efficiency Fransisca Cahyono; Jann Hidajat Tjakraatmadja
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

PT Snack Sehat is a manufacturing company that produces healthy snacks and beverages in Indonesia. Its IT division has a software department that manages all creation and maintenance of information system projects. Although the software department planned and monitored project development thoroughly during their work, 42% of projects were late in 2020. Those late projects' costs led to financial loss and kept rising through 2020-2021. Digitalization is how technologies affect several aspects of life, like social interactions, business operations, and how people work. Digitalization improved and sped up knowledge-sharing processes within the organization. Since knowledge sharing is done more frequently, the absorptive capacity will also be improved. This brings up the question of how to design a KM program with digital tools that will help PT Snack Sehat to increase its efficiency in project development and operation support. The primary data for this research was gathered from KM Assessment using APO KM Framework and focus group discussion with top and middle-level managers from PT Snack Sehat. To develop a KM program, the research will use Six Steps KM Processes, which consist of KM Project, KM Assessment, KM Planning, K-Development, KM Implementation, and KM Evaluation. The development steps will include defining the objectives of the KM program, answering questions related to the knowledge management components (people, process, and technology), determining the knowledge management strategy based on KM objectives, and setting the action plan to get ten commitments from top-level management. The results show several processes and methods that need to be added to the current KM: KM Orientation & Training, Shadowing, Sharing Knowledge Checklist, Lesson Learned Document, Document Validation, and Document Organization. The complete knowledge management process will also be mapped in a Knowledge Stock and Flow Diagram using SECI Matrix. Keywords: Project Development, Operational Management, Six Steps KM Processes, SECI Matrix, Digitalization, Absorptive Capacity, Efficiency

Proposed Business Strategy for Sangun Laundry Muhammad Satria Akbar Abbas; Mohamad Toha
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

With underutilized operational capacity. Sangun Laundry competes in the underserved laundry service market of Delatinos Residential Area, South Tangerang. A new business strategy that enlarges Sangun Laundry’s market share with current operational capacity is needed. To formulate one, the business environment is analyzed first. The external environment is examined using the PESTEL framework, Porter’s Five Forces, Cluster Analysis, and competitor analysis with data from literature reviews and customer survey. The internal environment is studied using Value Chain Analysis, Business Model Canvas, VRIO Analysis, and performance analysis with data from interview with the owner. The two environments are harmonized in SWOT analysis as the basis of strategy formulation, which uses Porter’s Generic Strategy, Diamond Strategy, and a new business model canvas. The result shows Sangun Laundry’s operational excellence and its need for improving customer service. Although Sangun Laundry excels in cost-efficiency and quality reputation by virtue of its resources and capabilities, underutilized operational capacity, lack of branding, and manual financial recording slow the business down. Low bargaining power of buyers, rising purchasing power, and high awareness of health hint higher future demand, but threats also come from tight rivalry, laundry appliance innovations, environmental disobedience, and quality mishaps. Sangun Laundry shall apply differentiation strategy where pick-up delivery and customer service become the value propositions, and serve the customer segment dominated by workers aged 36-55. A new customer service staff, who would operate a partner CRM software, is a required vehicle for customer service, which will boost brand perception and customer’s sharing intention.

Marketing Mix Strategy Formulation of Ready Meal Business using Hierarchical Clustering (Case Study of Kokikit) Sasti Pretita; Mohamad Toha
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Kokikit is a food and beverage startup company providing non-frozen ready meal, such as instant rice and instant side dish which is ready to serve within minutes. Although the market growth of ready meal in Indonesia is positive, the revenue of Kokikit keeps decreasing. Marketing is one of the ways to dominate the market share, yet Kokikit has not fully utilised its potential to market the products, which impacted the sales due to its ineffectiveness. The research aims to determine the new segment, target customers and positioning (STP) for Kokikit based on cluster generated from the consumer analysis, and to propose marketing strategies based on new marketing mix according to the cluster’s preferences. The data collection used qualitative method through one-on-one interview with 5 potential consumers to determine attributes, and quantitative method through questionnaire attended by 149 potential consumers within Jabodetabek area, which further analysed using hierarchical clustering. The conclusion of the hierarchical clustering is using Importance-Performance analysis as a comparison between the importance of attributes and its performance in the company. The new target consumers are the ones that prefer hygiene, good taste, variety of menu; price discounts; distribution place using GoFood, GrabFood, supermarkets, or minimarkets; and promotions through YouTube, endorsement and social ads. Therefore, the proposed marketing strategies are maintenance of taste and hygiene, add more variety of menu, conduct more price discounts, opening GoFood and GrabFood, partnering with supermarket and minimarket, conduct regular promotions focusing on YouTube with endorsement and social ads to attract more customers.

Proposed Knowledge Management for Business Development at Relife Property Management Sabila Syarafina; Dedy Sushandoyo
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

The pandemic has affected various business sectors, including the property management industry. Restrictions on movement and gatherings of people have caused some difficulties, especially in the events, travel and tourism industries. Relife Property Management is one of the companies impacted a lot by the pandemic because their business is related to these industries. In this uncertain world of business, the only sure source of lasting competitive advantage is knowledge. Therefore, activities of managing knowledge in this company are analyzed. With knowledge management (KM), businesses will not only survive the pandemic, but develop. The purpose of this study is to identify practices that have been carried out by companies in managing their knowledge, identify KM programs that are suitable in the digital era and propose plans for implementing KM system and programs for the company’s business development. This research was conducted using qualitative methods with primary data collected with observations and interviews, and secondary data from documents and reports. The results of this study indicate that the company has already been practicing activities related to managing their knowledge, but they have not implemented a well-structured KM system, and their activities are not based on KM theory. Therefore, KM system and programs are designed and proposed based on theories such as the SECI and PPT models for the company’s business development. The proposed business solution consists of a diagram with a goal orientation, the formulation of a KM model, a proposed KM conversion mechanism, and a KM roadmap. The implementation plan for the company is also proposed in this study.

Determining Future Strategies for Home & Living Online Business Using Scenario Planning Analysis (Case Study: Fluffy Fellas Studio) Ayu Oktira Diyanti; Yudo Anggoro
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Covid-19 pandemics are giving a huge impact and uncertainties. Both business owners and customers have to adapt in doing business activity, to face the challenge of shifting purchasing behavior to necessary spending through online shopping. Home and living products become one of the priorities that can be seen through the increasing supply and demand, because of the restriction of mobility, that makes people more aware about their home decoration. Fluffy Fellas Studio is one of the home and living businesses which started in a pandemic and within a year, some of the products managed to become the top 3 best sellers in one of the marketplace in Indonesia, with increasing number of visitors and sales every month, but the retention and conversion rate are decreasing every month. Since the future challenges are still unpredictable, scenario planning framework is used to define four alternative solutions. The key focal issue of the research is what plausible scenarios and future strategies are suitable for Fluffy Fellas in 2 years. The critical uncertainties of Fluffy Fellas are Covid-19 pandemics and industry dynamics, which resulted in four scenarios assigned with their own narratives, implications, options, and early warning signals which should be analyzed carefully to determine which scenario to be implemented. To better prepare for all the scenarios, Fluffy Fellas should prioritize the improvement in supply chain, research and development, and social media planning. Keywords: Covid-19; Scenario Planning; Home & Living

Digital Marketing Strategy for Local Business Imanee Clothing Line Mitha Prissca; Nuri Wulandari
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Local fashion brands in Indonesia are now starting to appear in the market and are growing rapidly. One fashion brand, Imanee, offers quality dresses with casual and elegant designs. Imanee stands as an offline store in the city of Bangka. However, the phenomenon that occurs is that sales are less significant. Therefore, this study aims to produce a digital marketing strategy so that the Imanee fashion brand can reach a wider range of consumers, increase awareness, sales and retention. To achieve this goal, the research method was carried out using Porter's Five Forces analysis. Furthermore, using qualitative data on six respondents through in-depth interviews with the framework of the Customer Journey and Marketing 4P (Product, Promotion, Price, Place). The results of the study indicate that Imanee's business conditions are in intense competition. Imanee products have met buyer satisfaction with the hope that the product can add designs to follow trends and issue large sizes. The price of the product is in accordance with the quality offered. Based on in-depth interviews, it can be said that the top platforms that can be used for a base in the digital market are shopee, instagram, and tiktok. Through this research, the resulting marketing strategy is in the form of a long-term implementation plan with a one-year target. which are categorized into high, medium and low priority based on the criteria of low cost and high impact. The implementation plan includes product development and social media outreach. With this strategy, it is hoped that Imanee will be able to compete in the red ocean market and increase its competitive advantage to win the market.

The Analysis of Employee Experience, Employee Engagement, and Turnover Intention at XYZ Aesthetic Clinic Putty Erwina
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

XYZ Clinic is a beauty clinic business located in South Jakarta, which has been established for more than 10 years and is still operating today. The development of the beauty business in Indonesia is increasing rapidly, especially skin care products. This can be an opportunity or a threat, depending on how each company responds to the dynamic and uncertain era of the business industry. There are many companies that make employees as internal forces in the face of today's competition, but it will be in vain if superior employees cannot survive and eventually switch to other companies. One of the problems that are often faced is the high Turnover Intention at XYZ Clinic with the highest turnover value in 2020, which is 36.4%. As a result of changing XYZ Clinic, they often lose their superior employees and this is very detrimental to the company. Therefore, the purpose of this research is to analyze Employee Experience, Employee Engagement, and Turnover Intention at XYZ Clinic. To find out what factors encourage having a good employee experience, a more appropriate relationship with the company, and the employee's intention to stay so that this business problem can be solved with the solutions provided by the researcher based on the results of this study. The method used is a mixed method, the first stage is quantitative and the second stage is qualitative as data support.

Improving Knowledge Management for Better Competitive Advantage Through Strategy Execution Wirawan Tedja
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Based on previous studies, the relationship between knowledge management and competitive advantage has not reached a conclusive result. Therefore, this study aims to lay a theoretical foundation for the relationship between knowledge management and competitive advantage while taking into account the mediating role of strategy execution. We utilise Resource-Based Theory and knowledge management as our basis to explore this relationship. We also propose propositions and reasoning for every relationship discussed in this study based on theories and previous studies. In the end, we provide a theoretical research model for any researchers interested in exploring this proposal in various contexts, both empirically and theoretically. We proposed a novel theoretical perspective in exploring knowledge management theory by providing this model.

Between Studying and New Venturing: Personal Knowledge Management Challenges Through the Lens of Entrepreneurship Undergraduate Students Najmi Shaumi Mumtaz; Jann Hidajat Tjakraatmadja
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Research to improve entrepreneurship education in higher educational institutions (HEIs) has gained much attention over the past years. Prior studies have thoroughly investigated the challenges of entrepreneurship education based on the providers' and educators’ perspectives. However, the experiences of the students who receive and undergo the process have not received equal attention, especially when investigating the "for" entrepreneurship approach where the goal is to develop entrepreneur graduates. Thus, a phenomenological study was conducted to understand the challenges that the students perceive in studying entrepreneurship whilst creating their businesses as the expected outcome of the "for" entrepreneurship approach. The data gathered from six participants from an undergraduate entrepreneurship program revealed that their struggles were related to personal knowledge management practices. This finding extends the literature on entrepreneurship education and presents avenues for further inquiry on personal knowledge management for entrepreneurship education.

Relationship between Career Intention and Academic Performance of University Students: A Study Based on Khulna Region, Bangladesh Amanta Hasnat Oyshi; Samia Shanjabin; Kazi Snigdha Yasmin
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 5 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Every student in their academic life faces dilemmas regarding their career choice and academic performance plays a big role here. This present study seeks to investigate the relationship between career intention and academic performance of University students. Along with these, the study also aims to examine the relationships among multiple demographic variables of University students. Moreover, a self-administered questionnaire survey was conducted to collect data from the participants. Altogether a hundred students studying at different universities participated in the survey. The hypothesis of this study is entitled to determine the relationship between career intention regarding “Entrepreneurship” and “Academic performance”. This study also determines the relationship between career intention regarding “Corporate job” and “Academic performance”. However, correlation and linear regression analysis were employed to test the research hypothesis. The analysis of cross-tabulation has been conducted to represent the relationship between demographic characteristics and the academic performance of the respondents. The study findings reveal that there is a very weak relationship between entrepreneurial mindset and academic performance. Hence, this study also clarifies that there is a strong relationship between a job-oriented mindset and academic performance. The findings of this research provide a better understanding to the policymakers of universities about developing the curriculum such that the university students can be benefitted while setting their career goals and these will be beneficial for the society as a whole. Keywords: Academic performance, students, career intention, entrepreneurship, job.

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Hendrati Dwi Mulyaningsih

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ijmesh@researchsynergypress.com

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+628112341734

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ijmesh@researchsynergypress.com

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Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

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Kota surakarta,

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INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hendrati Dwi Mulyaningsih

Contact Email ijmesh@researchsynergypress.com

Phone +628112341734

Journal Mail Official ijmesh@researchsynergypress.com

Editorial Address Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

Location Kota surakarta, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hendrati Dwi Mulyaningsih

Contact Email
ijmesh@researchsynergypress.com

Phone
+628112341734

Journal Mail Official
ijmesh@researchsynergypress.com

Editorial Address
Jl. Nyaman No 31 Komplek Sinergi Antapani Bandung, Indonesia

Location
Kota surakarta,

Jawa tengah

INDONESIA