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Silviana Purwanti
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INDONESIA
Jurnal Sosial-Politika
Published by Universitas Mulawarman
ISSN : 14106604     EISSN : 27982238     DOI : 10.54144
Core Subject : Social,
Social Sciences
JSP publishes articles on certain topics in social and political studies; The main aim of JSP is to disseminate articles from researchers and discuss various contemporary social and political issues: communication, sociology, politics, gender, cyber media, movements in community groups, media studies, information & literacy, politics, governance & democracy, radicalism and terrorism, public welfare, social development, public administration and management, public policy, politics & international security.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 2 (2021)" : 5 Documents clear
Pengaruh Fenomena Tren Korean Wave Dalam Perkembangan Fashion Style Di Indonesia Muhammad Alvin Wicaksono; Annisa Patricia W; Dita Maryana
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.064 KB) | DOI: 10.54144/jsp.v2i2.35

Abstract

The Korean wave phenomenon has taken the world by storm. Korean Wave is a term that refers to the popularity of Korean pop culture overseas. In this case, the term is used across the country to refer to the wider spread of South Korean pop culture in general or around the world. Besides KPop and Kdrama, Korean culture is also very widespread, even fans apply elements of Korean culture in their daily life. One that is very common in various parts of the world is fashion style or Korean fashion style. The world of fashion is experiencing rapid development, especially Korean fashion, which has influenced hairstyles, ways of dressing, shoes, and even makeup. Korean fashion is considered unique because it represents bright clothing colors and is easy to match with Asian bodies and skin tones. Korean fashion exists and influences its followers in their daily life. From this we can conclude how the problem of dependence on Korean fashion styles affects the behavior of the population in Indonesia.
Menjamurnya Pengaruh K-Pop di Kancah International dan Merk Global Dinda Martalia; Gesy Lutfiah RO; Sefia Elvara Maharani
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.827 KB) | DOI: 10.54144/jsp.v2i2.36

Abstract

K-Pop itself is a design that has been very carefully prepared to provide a new breakthrough in the field of entertainment media among the world community. With the proliferation of K-Pop among the public, this article uses conceptual results obtained from various sources available on the internet, and on all social media platforms. Currently K-Pop culture has entered international culture, even affecting the audience. The rise of K-Pop is one of the right strategies when the Korean government is intensively promoting Korean culture to the international scene. The outbreak of this k-pop fever is a step forward for the Korean state to prosper its country and we as culture connoisseurs should not swallow the culture that enters our own country raw. Keywords: Korean fever in popular culture, imitation of K-pop culture, the influence of "Shopee Blackpink as Brand Ambassador" advertising on online shopping interest
Budaya Westernisasi Terhadap Masyarakat Dzakiy Muhammad Alfadhil; Agung Anugrah; Muhammad Hafiz Alfidhin Hasbar
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.887 KB) | DOI: 10.54144/jsp.v2i2.37

Abstract

Culture is dynamic and can grow and develop along with changing times because culture is built and rebuilt by humans However, there are cultures that cannot changed. Koentjaraningrat divides culture into two forms of culture, namely culture and culture physical and non physical (Koentjaraningrat 1982). Culture that is physical in the form of a product and difficult to change, such as temples and inscriptions. While non-physical culture is present in the form of ideas and dynamic human activities, open to change and adaptation to the context of the times. The influence of Western culture or what is known as ''Westernization'' is clearly visible today.
Drama Korea Dan Penggunaan Media Ilegal Di Kalangan Remaja Novia Herawati; Silvie Alvionita Safitri; Desderia CIndy Tandiayu
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.13 KB) | DOI: 10.54144/jsp.v2i2.38

Abstract

The purpose of this study was to find out how the Korean drama phenomenon to the use of illegal media among Indonesian teenagers. The study used a qualitative approach by using the methods of collecting observations, interviews, and literature review. Korean dramas are the belle of Korean Wave products that have been loved by Indonesian teenagers since the 2000s. The emergence of streaming media and downloading Korean dramas such as Netflix, Viu, and Iflix is evidence of the rapid development of digitalization technology. The limitations of legal media that are difficult to access by all circles of society make teenagers look for alternative ways to still be able to watch their favorite Korean dramas, namely through streaming media and illegal downloads. A media is said to be illegal when the platform circulates a film product without the knowledge of the producer or an official contract. The factors that encourage teenagers to access illegal media as a means of watching Korean dramas are; (1) without subscription fees, (2) freedom in accessing content, (3) habits or habits, (4) internet network access. In addition to the legal sanctions already listed in Law no. 28 of 2014 concerning Copyright, various impacts are caused when teenagers misuse illegal media, such as: the user's device will be exposed to viruses, the leaking of user's personal data, and several other terrible things.
Tren Teknologi Artificial Intelligence Pengganti Model Iklan Di Masa Depan Raihani Alvinna Fitriyani; Lintang Tirta Putri; Robiatul Adawiyah
Journal Social Politica Vol 2 No 2 (2021)
Publisher : Jurnal Sosial-Politika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.023 KB) | DOI: 10.54144/jsp.v2i2.39

Abstract

The use of technology is increasing rapidly as the times progress and the benefits and influences produced. New digital technologies have dramatically changed the way companies interact with consumers. The development of technology that is developing rapidly today is Artificial Intelligence or AI. Artificial Intelligence is a technology developed for a long time by experts. This technology is made similar to human intelligence so it is often called artificial intelligence. The development of Artificial Intelligence is very rapid growth in the field of media and information. Recently, there began to be a development using the Artificial Intelligence model to be used as an advertising model. This advertising model was enthusiastically welcomed by the public, but artificial intelligence technology can have cultural impact and influence by bringing new globalization. For now some topics can be applied widely to the development of Artificial Intelligence in lieu of advertising models and can be proposed for future research. In the future, the development of the Artificial Intelligence model is considered to eliminate artists who have been in the world of advertising for a long time because by using the human Artificial Intelligence model more freely in regulating the model and considered more practical. Seeing the rapid growth of technology the use of Artificial Intelligence is predicted to replace human jobs in the world of the information media industry. Actually, this has a good positive impact on the industrial world because it can make production performance in the field more quickly resolved but there will be many humans who are difficult to find work because it is replaced by Artificial Intelligence technology.

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