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Journal of Creative Attitudes Culture (JCIC)
Published by Sekolah Tinggi Keguruan Dan Ilmu Pendidikan PGRI Lamongan
ISSN : 27977854     EISSN : -     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
Journal of Creative Attitudes Culture (JCIC): jurnal yang konsisten membahas budaha sikap kreatif dari berbagai perspektif bidang keilmuan. Fokus utama adalah menyajikan creativitas menjadi sebuah budaya yang ilmiah. jurnal ini diawal penerbitan tahun 2019 sebagai repositori untuk publikasi karya ilmiah mahasiswa dan dosen serta pada tahun 2020 baru diterbitkan secara penuh sebagai jurnal online dengan berbasis open access. Terbit setiap bulan februari dan oktober
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 32 Documents
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Strategy pemasaran dodol ketan pada era digitalisasi di Kecamatan Bajubang Kabupaten Batang Hari Ade Jermawinsyah Zebua; Ulyia
Journal of Creative Attitudes Culture Vol 7 No 1 (2026): 2026
Publisher : PPPM STKIP PGRI Lamongan

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Abstract

This research is entitled "Marketing Strategy for Sticky Rice Dodol in the Digitalization Era in Bajubang District, Batang Hari Regency." This research is motivated by the challenges faced by the Sticky Rice Dodol Business in Muara Bulian District. The purpose of this research is to formulate an appropriate marketing strategy for the digitalization era for the sticky rice dodol business. The method used is descriptive qualitative with SWOT analysis to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats). In conclusion, the implementation of intensive digital marketing can increase sales and competitiveness of the sticky rice dodol business.
Faktor – faktor yang mempengaruhi produktivitas padi sawah di Kecamatan Pemayung Kabupaten Batang Hari Reno Armando; Uliya Uliya; Tukidi; Enita
Journal of Creative Attitudes Culture Vol 7 No 2 (2026): 2026
Publisher : PPPM STKIP PGRI Lamongan

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Abstract

This study aims to analyze the factors influencing lowland rice productivity in Pemayung District, Batanghari Regency. The factors analyzed include the use of labor, seeds, urea fertilizer, NPK fertilizer, KCl fertilizer, SP-36 fertilizer, and pesticides. A census method was employed, involving 34 farmers as respondents. Data were analyzed using multiple linear regression, preceded by classical assumption tests covering normality, multicollinearity, and heteroscedasticity. The results indicate that the variables of labor, seeds, urea fertilizer, NPK fertilizer, KCl fertilizer, SP-36 fertilizer, and pesticides simultaneously have a significant effect on lowland rice productivity. Individually, the variables of seeds, urea fertilizer, NPK fertilizer, and pesticides significantly affect productivity, whereas labor, KCl fertilizer, and SP-36 fertilizer do not. Based on these findings, it is recommended that farmers pay closer attention to the appropriate use of seeds and fertilizers to enhance lowland rice productivity.

Page 4 of 4 | Total Record : 32

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