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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "eJrm Vol. 08 No. 10 Agustus2019" : 9 Documents clear
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengunjung Alibaba Phone Pasuruan) Wilantika Wilantika; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of Electronic Word of Mouth (E-Wom) on Purchase Intention through Brand Image as a Mediation Variable. The population in this study took from data obtained from the Alibaba Phone Pasuruan Visitors in April - May. Sampling in this study was 89 respondents. The analytical method used with Random Sampling. The results of the study show that e-WOM has a significant effect on Purchase Intention (Case Study on Alibaba Phone Pasuruan visitors). The results of the study have shown that e-WOM has a significantly positive effect on Brand Image on visitors to the Alibaba Phone Pasuruan. Based on the results of the analysis of the influence of e-WOM on Purchase Intention, Sig. equal to 0,00 with beta coefficient value 13,025, Sig value. 0.00 <0.05 indicates that H1 is accepted. This result means that e-WOM has a positive effect on Purchase Intention, the results of the study show that e-WOM has an effect on Purchase Intention. Based on the results of the analysis of the influence of e-WOM on Brand Image, the Sig value is obtained. equal to 0,000 with beta coefficient value 21,073. Sig value. 0,000 <0,05 indicates that H2 is accepted. Based on the analysis of the influence of Brand Image on Purchase Intention, the Sig value is obtained. 0,000 with beta coefficient of 8,695. Sig value. 0,000 <0.05 indicates that H3 is accepted. This result means that Brand Image has a significant positive effect on Purchase Intention. Because the higher the Brand Image that is owned it will affect the Purchase Intention to the visitors of Alibaba Phone Pasuruan.  Keyword: Electronic Word Of Mouth (E-Wom), Brand Image, Purchase Intention
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to determine the effect of brand image and brand love on purchase decision through word of mouth in Oppo Smartphone users in Mbah Jo Malang. The population in this study took from data obtained from users of Oppo Smartphone Mbah Jo Malang in February-April. Sampling in this study was 93 respondents. The analytical method used is the path analysis method. The results in this study indicate that the significant t-test on the brand image variable (X1) 0.000 with t-count is 3.957 smaller than the value of α (0.05) this means that brand image (X1) has a significant positive effect on word of mouth (Z). On the significant value of t-test on the brand image variable (X2) 0,000 with t-count is 8.723 smaller than the value of α (0.05) this means that brand love (X2) is positive for word of mouth (Z). significant t-test on brand image variable (X1) 0.045 with t count is 2,030 smaller than α (0,05) this means that brand image (X1) has a significant positive effect on purchase decision (Y). On the significant value of t-test on the variable brand love (X2) 0.000 with t-count is 5.602 smaller than the value of α (0.05) this means that brand love (X2) is positive for purchase decision (Y). the significant value of t-test on the purchase decision variable (Y) 0,000 with t-count is 8.257 which is smaller than the value of α (0.05) this means that word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
PENGARUH IKLAN INTERNET DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI SITUS ONLINE SHOPEE PADA MAHASISWA DI FEB MANAJEMEN UNIVERSITAS ISLAM MALANG Randy Farid Rachmawan; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT             This study aims to identify and analyze internet advertising and electronics by word of mouth on buying interest in the Shopee Online site for Students of the Faculty of Economics and Business, Malang Islamic University.This research is expected to be one of the references for other parties and can also be used as literature for further research by providing a form of information relating to the variables of internet advertising and electronic word of mouth on buying interest in shopee online shop sites. The sample in this study was the FEB students of the Islamic University of Malang in the 2015-2018 academic year who had known 93 online shopee advertisements. This type of research is an explanatory research type using a quantitative approach. The data sources used in this study are primary data. Data collection is done by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, multicolinerity test, heteroscedasticity test, multiple linear regression, t test, f test and coefficient of determination            The results showed that Internet Advertising and electronic word of mouth (EWOM) had a simultaneous effect on buying interest and Internet advertising and electronic word of mouth (EWOM) had a partial effect on buying interest. Keywords: Iklan Internet, EWOM, Buying Interest
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA PENGURUS PONDOK (PP. Nurul Jadid Paiton Probolinggo) Adi usmanto; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT        The purpose of this study was to determine the effect of transformational leadership motivation and organizational commitment on the performance of Nurul Jadid Islamic Boarding School administrators. The research method used descriptive quantitative analysis with a sample of 66 administrators of Nurul Jadid Islamic Boarding School and multiple linear regression analysis tools with SPSS 20. The results obtained in this study were transformational leadership positively influencing the performance of boarding school Nurul Jadid Paiton Probolinggo, Motivation did not have a significant effect on the performance of the management of Nurul Jadid Paiton Probolinggo Islamic Boarding School, Organizational Commitment had no significant effect on the performance of Nurul Jadid Paiton Probolinggo Islamic Boarding School administrators.Keywords: management performance, transformational leadership, motivation, organizational commitment
ANALISIS DAMPAK VARIABEL VARIABEL MARKETING MIX DALAM MEMBANGUN KEPUASAN PELANGGAN TOKO MEBEL DINA PARE KEDIRI (Studi Pada Pelanggan Toko Mebel Dina Pare Kediri) Ike edwin stya wandira; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT Competition in today's business world is so tight that as the number of business people increases to meet consumer needs, both goods and services, businesses are increasingly facing challenges to get the market share they want. Meeting the needs and desires of consumers requires a marketing concept called the marketing mix where to apply a good marketing mix is to pay attention to the elements of supply, price, promotion and distribution of selling products. In marketing there is a marketing strategy called the marketing mix or marketing mix which has an important role in influencing consumers to be able to buy a product or service offered by the company. The mix used in this study are products, prices, places and promotions. This research was conducted at the Dina Pare Furniture Shop located on Wr. Supratman No.35 Pare Kediri. This research was conducted to find out the impact of 4p variables affecting customer satisfaction in the Furniture Shop. From this study it was found that the product mix marketing variable, price, place and promotion affect customer satisfaction. Furniture Dina has good quality products, has a good model, there are many variations and the design of the products sold in the Dina Furniture Shop is interesting. Prices of Furniture in Toko Dina are cheap The price of the product in the Dina Store competes with other stores. Shop Dina has a fixed discount. The shop has a discount every month. The price of products in Dina Stores is affordable. The advertisement owned by the Dina Shop is interesting. Ads owned by Dina Stores according to the product. Dina's store has a brochure ad. Attractive store promotions are attractive sales. Clean storefront The location of Toko Dina is easily accessible to customers. Toko Dina has an outdoor parking lot. Shops are driven by public transportation. Toko Dina is comfortable. And supported by Shop Customer results, Dina is happy, Dina's Shop Customers want to buy again. Customers are willing to buy products at Dina Stores. Customers are willing to recommend. Customers happy or satisfied. Products at Dina Shop are priced accordingly. Keywords: Marketing mix, customer satisfaction
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was 92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t-count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction variable (Z) can mediate between product quality variables (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.  Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), Customer Satisfaction 
PENGARUH DISIPLIN DAN LINGKUNGAN SEKOLAH TERHADAP HASIL BELAJAR SISWA MA MA’ARIF 07 SUNAN DRAJAD PACIRAN LAMONGAN Ana Mufarihatul Ula; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of discipline and school environment on student learning outcomes. The sample in this study is MA. Ma’arif 07 sunan drajad paciran lamongan. Data collection is done by distributing questionnaires. Data analysis used in this study uses validity, reliability, normality, multiple regression analysis, and t test. The results of the study show that the learning discipline has a significant effect on student learning outcomes, and the school environment has a significant effect on student learning outcomes.Keywords: discipline, school environment, and student learning outcomes
PENGARUH KOMPENTENSI GURU DAN MOTIVASI GURU TERHADAP MUTU PENDIDIKAN DI SMK TEKSTIL PANDAAN Lusiana Devi; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                                     This research was conducted with the aim of analyzing how the influence of Human Resource competence and Teacher Motivation on the Quality of Education in the Textile Vocational School of Pandaan. The sample in this study were as many as 79 respondents of students of SMK Textile Pandaan. The analysis method used in this study is Multiple Linear Regression with the SPSS Version 22 For Windows application. Based on the results of the hypothesis test, it was found that the simultaneous test results showed that the calculated F value was 2439.594 with F significance of 0,000 (0,000 <0,05) so that it could be concluded that teacher competency and teacher motivation had an effect on the quality of education at SMK Textile Pandaan. variable test Teacher Competence and motivation show that partially Variables Teacher Competence and motivation have a positive effect on Education Quality.Keywords: Teacher Competence, Teacher Motivation, Education Quality
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PROFITABILITAS PERBANKAN PADA BANK UMUM GO PUBLIC YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2015-2017 Lika Handayani; Ronny Malavia Mardani; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTBanks are financial institutions whose business activities are to raise funds from the publicand redistribute the funds to the community and provide other bank services. Profitability as one of the references in measuring the amount of profit becomes so important to know whether the company has run its business efficiently. The purpose of this study is to find out the factors that affect the profitability of banks at commercial banks going public. The population in this study were 43 banks listed on the Stock Exchange. The sample in this study were 31 banks. The data analysis used in this study is multiple linear regression analysis. The results of multiple linear regression analysis are NIM and BOPO have a positive and significant effect on ROA, LDR and CAR has a not significant positive effect on ROA, NPL has a significant negative effect on ROA.keywords: ROA, NIM, BOPO, CAR, LDR, dan NPL.

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