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Regress: Journal of Economics & Management
Published by Medan Resource Center
ISSN : -     EISSN : 2827945X     DOI : 10.57251
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Regress: Journal of Economics & Management is a peer-reviewed journal published by the Medan Resource Center. The journal aims to advance theoretical and practical knowledge by promoting high-quality research and providing a platform for researchers, academicians, and practitioners to share their findings, insights, and experiences. The journal publishes scholarly articles and empirical research papers on economics and management. It accepts original research articles, review articles, and case studies that cover a broad range of topics related to the fields of economics and management. The journal is published triannually in June, October, and February, and accepts articles in Bahasa Indonesia or English.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "vol. 5 no. 1 (2025)" : 5 Documents clear
Analisis Brand Image dan Kualitas Layanan dalam Memengaruhi Keputusan Pembelian Konsumen pada Produk Yamaha Roza Meilinda; Cut Mega Putri
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.1985

Abstract

This study examines the influence of brand image and service quality on consumer purchasing decisions at Yamaha motorcycle dealers in West Aceh Regency amid the intensifying competition within the automotive industry. The research addresses how a strong corporate image and high-quality service contribute to consumer preferences and purchasing behavior. A quantitative approach with a causal associative design was employed, involving 50 customers of PT Alfa Scorpii Meulaboh as respondents. Data were collected through structured questionnaires and analyzed using validity and reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, and F-tests with the assistance of SPSS software. The findings reveal that brand image exerts a positive and significant influence on purchasing decisions. Service quality likewise demonstrates a positive and significant effect on consumer purchasing decisions. Simultaneously, both variables account for 93.7% of the variance in purchasing decisions, while the remaining 6.3% is attributed to external factors beyond the research model. The study argues that strengthening brand image and improving service quality constitute strategic factors in enhancing customer loyalty and sustaining competitiveness in the automotive industry.
Analisis Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Konsumen di Cafe Meuligo Agam, Meulaboh Ayu Wariah; Chairiyaton
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.1986

Abstract

This study examines the influence of price and product quality on consumer loyalty at Café Meuligo Agam, a well-known culinary business located in Meulaboh, West Aceh Regency. The research was motivated by variations in consumer perceptions regarding taste preferences and concerns related to relatively high product prices, particularly among middle- and lower-income consumers. The study addresses the question of whether price and product quality significantly affect consumer loyalty both partially and simultaneously. A quantitative approach was employed using primary data collected from 100 respondents. Data were analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and F-tests. The findings demonstrate that price and product quality exert significant partial and simultaneous effects on consumer loyalty. Product quality contributes positively to customer retention through consistent service and consumer satisfaction, while pricing strategies influence purchasing decisions and long-term loyalty. The study concludes that maintaining competitive pricing and consistent product quality constitutes a crucial strategy for strengthening consumer loyalty in the culinary business sector.
Hubungan antara Produk Domestik Bruto, Ekspor, dan Impor dengan Utang Luar Negeri Indonesia: Studi Kasus 2010-2022 Isra; Muzakir
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.2008

Abstract

This study examines the relationship between Gross Domestic Product (GDP), exports, and imports and Indonesia’s external debt during the 2010–2022 period. The research was motivated by the increasing dynamics of Indonesia’s foreign debt and the need to understand the extent to which macroeconomic variables contribute to debt accumulation. The study addresses the question of how GDP, exports, and imports influence Indonesia’s external debt, both individually and collectively. A quantitative approach was employed using secondary data and multiple linear regression analysis to evaluate the effect of the independent variables on external debt. The findings reveal that GDP exerts a positive and significant effect on Indonesia’s external debt, indicating that economic growth is accompanied by an increase in borrowing activities. Exports demonstrate a negative and significant effect, suggesting that higher export performance contributes to reducing dependence on foreign debt. In contrast, imports do not show a significant influence on external debt accumulation. The study concludes that strengthening export performance and maintaining sustainable economic growth are essential strategies for improving debt management and supporting national economic stability.
Pengaruh Pendapatan Asli Daerah dan Dana Perimbangan terhadap Belanja Modal: Studi Kasus pada Pemerintah Kota Subulussalam Fitri; Cici Darmayanti; Linda Rahmazaniati; Sari Maulida Vonna
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.2009

Abstract

This study examines the influence of Regional Original Revenue (Pendapatan Asli Daerah / PAD) and Balancing Funds on capital expenditure in Subulussalam City. The implementation of regional autonomy has significantly transformed local governance by granting greater authority and responsibility to regional governments in managing development and public finance. One of the major challenges faced by local governments concerns their capacity to finance public expenditures and prioritize development programs that directly benefit society, particularly through capital expenditure allocation. This study addresses the question of whether PAD and Balancing Funds significantly affect capital expenditure in Subulussalam City. The research employed a descriptive quantitative approach using secondary data obtained through documentation methods from the Regional Financial Management Agency (BPKD) of Subulussalam City for the 2019–2023 period. Data were analyzed using multiple linear regression techniques. The findings reveal that PAD and Balancing Funds partially influence capital expenditure. Simultaneously, both variables demonstrate a positive and significant effect on capital expenditure, as indicated by significance values below 0.05. The study concludes that strengthening regional revenue capacity and optimizing balancing fund allocation are essential for improving regional development through sustainable capital expenditure policies.
Strategi Pemasaran Pembukaan Rekening Online dalam Meningkatkan Jumlah Nasabah pada Bank Syariah Indonesia KCP Gunung Tua Husnul Khotimah Nasution; Khairina Tambunan
Regress: Journal of Economics & Management Vol. 5 No. 1 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v5i1.2025

Abstract

This study examines public perceptions of online account opening services at Islamic banks in Gunung Tua within the context of rapid digital transformation in the banking sector. The expansion of Islamic banking in the digital era presents both opportunities and challenges, particularly in attracting customers through technology-based financial services. The research addresses how Islamic banks implement marketing strategies to increase the number of customers using online account opening services and identifies the obstacles encountered in the implementation process. This study employed a descriptive qualitative approach, with data collected through documentation techniques. The findings indicate that online account opening through mobile banking applications provides significant benefits and convenience for both banks and customers, particularly through various online transaction features that support efficiency and accessibility. Islamic banks have also attempted to strengthen their marketing strategies by optimizing digital services and targeting the millennial generation as potential users. However, several inhibiting factors remain, including vulnerability to digital fraud and the requirement for smartphones with adequate specifications to access mobile banking applications. The study concludes that strengthening digital security systems and improving technological accessibility are essential for enhancing customer trust and expanding Islamic banking services in the digital era.

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