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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 2 Documents
Search results for , issue "Vol. 3 No. 9 (2023): September 2023" : 2 Documents clear
Analysis of cash flow from operating activities, cash flow from investing activities, cash flow from financing activities, gross profit margin, and earnings per share on the stock price Shintia Hakim; Elsa Dwi Suryani Pasaribu; Dobinikus Gulo; Ninta Katharina; Umi Kalsum
Priviet Social Sciences Journal Vol. 3 No. 9 (2023): September 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i9.240

Abstract

Our research aims to analyze whether operating cash flow, investment cash flow, financing cash flow, Gross Profit Margin, and Earnings Per Share have an impact on stock prices. Our research falls under quantitative research. The sampling was conducted using purposive sampling, resulting in 19 companies that fit the category. The hypothesis was tested using multiple linear regression. The research findings present various results. Therefore, the conclusion from the research is that operating cash flow and investment cash flow have a significant and insignificant impact on the stock prices of food and beverage companies, while financing cash flow, Gross Profit Margin, and Earnings Per Share do not have a significant impact on the stock prices of food and beverage companies.
The influence of price, promotion, and product quality on purchase decisions at PT Karsa Primapermata Nusa Lisa Sien Tiani; Angelique Albertina Laurence; Nicky Irawan; Vincent Darma Saputra; Januardin Januardin
Priviet Social Sciences Journal Vol. 3 No. 9 (2023): September 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i9.245

Abstract

This research aims to test and analyze the influence of price, promotion, product quality, and purchase decisions. Decreased purchasing decisions have occurred in the company due to a decrease in company income. In the pricing phenomenon, special prices are offered only to loyal customers who have been purchasing products for a minimum of 2 years. New customers, on the other hand, do not receive any price discounts. In terms of promotional activities, the company's efforts have been inadequate, primarily relying on personal selling by salesmen every month who offer products to customers. Product returns are still frequent, and customers often complain about the product's durability, which tends to be short. This research employs a quantitative approach with a sample of 100 customers. Multiple linear regression is used for data analysis. Simple random sampling is used as the sampling method. The conclusion of this research is that price has a positive and significant influence on purchase decisions, promotion has a positive and significant influence on purchase decisions, and product quality has a positive and significant influence on purchase decisions. In the case of price, promotion, and product quality variables, they all have a positive and significant impact on purchase decisions with a coefficient of determination of 35%.

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