Al-Muraqabah: Journal of Management and Sharia Business
Focus Al-Muraqabah: Journal of Management and Sharia Business is to promote the wide dissemination of the result of systematic schoolarly inquiries into the broad field of business, management, and entrepreneur research. Scope Al-Muraqabah: Journal of Management and Sharia Business is intended to be the journal for publishing articles reporting the results of research on Islamic economics, business, and management. Al-Muraqabah Journal invites manuscripts in the areas: Islamic Marketing Management Strategic Management Operation Management Human Resource Management Knowledge and Innovation Management Business Ethics and Sustainable Information Management System Business Digital Management Entrepreneurship Risk Management Islamic Financial Management Economics Small and Medium Enterprise (SMEs)
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<![CDATA[Efisiensi Pengelolaan Dana Ziswaf Pada Lembaga Sosial Pesantren Tebuireng (LSPT) Jombang dengan Menggunakan Data Envelopment Analysis ]]>
<![CDATA[Moch. Zainuddin]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.151
<![CDATA[Islamic economics exists to realize the benefit of humans both in the world and in the hereafter. This is stated in the Maqasid al-Syariah as a guide for humans to navigate life. Ziswaf comes with various benefits including protecting human assets and also fulfilling the condition of the economic need around so that they are able to fulfill basic needs in life. In coordinating ziswaf, ziswaf institutions are needed to utilize them effectively and efficiently, both in terms of collection and distribution. Efficiency measurement is one of the performance indicators of an institution to find out how far the fund management is carried out by the institution, and whether it is optimal and according to the target to be achieved. Performance measurement can provide direction and strengthen the goals of a ziswaf institution going forward. Data Envelopment Analysis (DEA) aims to measure an institution with many inputs and outputs. The use of DEA method is done by comparing the processed results through input and output variables. This study uses Data Envelopment Analysis (DEA) in its measurement. The approach in this research is the intermediation approach. While the assumption is using (Variable VRS) which is oriented towards input and output. The results show that the Tebuireng Islamic Boarding School (LSPT) Jombang in 2015 experienced 100% efficient performance, in 2016 experienced 100% efficient performance, in 2017 experienced inefficiency performance of %, in 2018 experienced inefficiency performance of %, in 2019 experienced 100% efficient performance.]]>
<![CDATA[Penerapan Strategi Pemasaran Wisata Kolam Pancing “Cak Rul Fishing” Dalam Perspektif Marketing 4.0 ]]>
<![CDATA[Arif Zunaidi]]>;
<![CDATA[Risa Rahmah]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.153
<![CDATA[The world saw a reduction in the phenomenon of environmental effects during this year's Covid19 pandemic. So far, fishing pond tours have already been classified as quiet tour packages because their activities depend on simply sitting around and waiting for fish to become interwoven on the fishing line. Visitors have been few, although most people are aware of its existence, apart from those who share interests. The fishing pond tour "Cak Rul Fishing" was chosen because it had more visitors than other fishing ponds. However, with many advances in technology and existing technological advancements, pond tourism should be able to take advantage of it so that more people are aware of these things. The goal of this research is to become more aggressive in trying to introduce the fishing industry to society. The methodology used in this research is a descriptive method with an analytical-qualitative methodology. While field studies and literature studies are being used to conduct research. According to the research results of his research, in order to improve tourist visits, appropriate information about the existence of fishing pond tourism is deemed necessary, along with attractive promotional programs to attract almost all old and new prospective customers. Policies must be able to give quality details and be easily accessible to the people, and the public must be equipped with sufficient details and praise fishing pond tourism through media platforms.]]>
<![CDATA[Pengaruh Marketing Mix Terhadap Keputusan Pembelian Produk Kecantikan Dengan Pendekatan Regresi Logistik Biner ]]>
<![CDATA[Rendra Erdkhadifa]]>;
<![CDATA[Bella Nureza Novariana]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.154
<![CDATA[Over the last years, the data indicate that in east java province, the population of women is larger than the population of men. This current condition is something that makes the business person who has a business in the field of cosmetics sell them. It cannot be denied, that cosmetics have been improving and growing rapidly. On another hand, this business gets into the emergence of business in the form of multi-level marketing. The faculty of economics and business Islam is faculty that has had female students as the majority. That’s why the researcher was so interested to analyze consumption patterns among the students related to the use of cosmetics. The method that is used in this research is binary logistic regression and the variables observed by the researcher are the decision of purchasing beauty products that are influenced by the marketing mix included of the product, price, promotion, and place of purchase of the product. With a sample of 440 respondents, the appropriate model in the results of the analysis is the second stage model and the results show that the variables that influence the decision of purchasing beauty products are the price and availability, and affordability of the place of purchasing beauty products.]]>
<![CDATA[Evaluasi Strategi Bisnis Balanced Scorecard Pada PT. Raja Indonesia Perkasa ]]>
<![CDATA[Maziyyah Richa Adnina]]>;
<![CDATA[Megafatin Qomariyah Subagyo]]>;
<![CDATA[Bakhrul Huda]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.156
<![CDATA[PT Raja Indonesia Perkasa is engaged in the manufacturing industry in the textile sector by producing equipment and wholesale trade in household appliances and furniture trying to evaluate the company's performance. The purpose of this study was to determine the evaluation of the strategy according to the vision and mission applied to PT Raja Indonesia Perkasa using the balanced scorecard concept. Strategy evaluation in the company is useful for assessing the performance of a company, knowing the company's position in an effort to achieve its goals. The increasingly fierce competition in the 21st century and the economic turmoil during the global pandemic due to Covid-19 require PT Raja Indonesia Perkasa as a company that also carries out exports and imports to stay afloat. Descriptive quantitative research methodology with two sources of primary and secondary data. Data processing method using Balanced Scorecard analysis. The researcher chose this method because, from a subjective point of view, the researcher saw the success of the business run by the company PT Raja Indonesia Perkasa which is getting more and more enthusiasts or consumers in the midst of fierce competition in the business world that is happening today. The results of this study indicate that the indicators for measuring the performance of the financial perspective are the best with a score of 145,06%, followed by the customer perspective on average 55% said to be good, the business perspective on average 31.19% said to be good, growth and learning an average of 2.4% is said to be less good.]]>
<![CDATA[Pemanfaaatan Lahan Sempit Dan Non Produktif Untuk Budidaya Jamur Tiram Pada Kecamatan Boyolangu Kabupaten Tulungagung ]]>
<![CDATA[Kus Irawan Prabowo]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.157
<![CDATA[The covid-19 virus that spreads in various countries around the world is one of the causes of the decline in the world economy, including Indonesia. This has caused many people in Indonesia an economic decline and even loss of their jobs due to a reduction in the number of workers in companies affected by this pandemic. Therefore, special strategies and solutions are needed to deal with the current economic downturn in society. One of the solutions is through the use of unproductive narrow land for oyster mushroom cultivation. The research objectives are 1) knowing the condition of the unproductive narrow land 2) implementing unproductive narrow land use in oyster mushroom cultivation, and 3) evaluating changes in unproductive narrow land and yields of oyster mushroom cultivation in the society of Boyolangu District, Tulungagung Regency. Qualitative research method with the type of research PAR (Participatory action research). The result of the research is that narrow unproductive land can be used for oyster mushroom cultivation, encourage economic independence by increasing people's income, and open new insights about resilience to pandemic situations, and this can be done by several layers of society both young people and housewives.]]>
<![CDATA[Implementation Of Sharia Marketing In Culinary Business ]]>
<![CDATA[Hendri Hermawan Adi Nugraha]]>;
<![CDATA[Nofi Rismawati]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.158
<![CDATA[The purpose of this research is to find out the marketing strategy for the culinary business in Waroeng Qita Pekalongan, to find out the marketing strategy for the culinary business in Waroeng Qita Pekalongan according to the perspective of sharia Marketing and to find out the variables that support and hinder the culinary business marketing development strategy in Waroeng Qita Pekalongan. Sources of data used in this study are primary data sources, secondary data sources, and purposive samples. Primary data sources are interviews with traders and buyers in Waroeng qita kedungwuni Pekalongan and secondary data sources are obtained from the document archives of culinary business managers. In collecting data the researchers used the methods of observation, interviews, and documentation. The results of this study for culinary entrepreneurs in Kedungwuni, Pekalongan Regency are expected to adhere to the values or rules set by Islamic law and must always adhere to Islamic business ethics under any circumstances. It is recommended that all culinary entrepreneurs, especially in Kedungwuni, Pekalongan Regency, try to apply Islamic business ethics as exemplified by the Prophet Muhammad. And it is better for culinary entrepreneurs in Kedungwuni, Pekalongan Regency not only to prioritize world profits but also to prioritize final profits.]]>
<![CDATA[Persepsi Masyarakat Terhadap Bank Syariah Indonesia (Public Perception of Bank Syariah Indonesia) ]]>
<![CDATA[M. Soleh Mauludin]]>;
<![CDATA[Agestina Pinatih]]>
<![CDATA[ Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 2 (2021): Al-Muraqabah: Journal of Management and Sharia Business ]]>
Publisher : <![CDATA[Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri ]]>
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DOI: 10.30762/almuraqabah.v1i2.159
<![CDATA[The research aims to see the extent of public perception of Indonesian Islamic banks. The object of this research is the customers of Islamic banks in the city of Kediri. By using a qualitative and descriptive approach, as well as perception theory, this study concludes that the function and existence of Islamic banking is not only a place for saving or Islamic transactions but also a place to increase worship values. This public perception can be seen in people's understanding of the relationship between Islam and Islamic banking. The public can understand the involvement of Islamic teachings in every activity in Islamic banking. Public perception of the decision to choose to bank is a process of interpreting the object of perception, namely Islamic banking, whether concrete or not, and this is influenced by knowledge in the form of information, experience, motivation, and desires according to their needs.]]>
