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T. Thyrhaya Zein
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Program Studi Linguistik, Fakultas Ilmu Budaya, Universitas Sumatera Utara Gedung Pusat Bahasa Jalan Abdul Hakim No.1, Medan 20155, Sumatera Utara, Indonesia Atau Jl. Universitas No.19, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20155 Fakultas Ilmu Budaya - USU
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INDONESIA
LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra
Published by TALENTA PUBLISHER
ISSN : 27755622     EISSN : 29641713     DOI : https://doi.org/10.32734/lingtersa.v4i1.10713
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
LINGTERSA adalah jurnal peer-reviewed dengan dewan editorial yang terdiri dari ilmuwan ahli di bidang Linguistik, Kesusastraan, dan Terjemahan. Jurnal ini dipublikasikan oleh Program Studi Linguistik, Program Pascasarjana Fakultas Ilmu Budaya, Universitas Sumatera Utara. Bertujuan untuk menyediakan wadah bagi para peneliti dan pemerhati bahasa, kesusastraan, dan terjemahan.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 5 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2023): LINGTERSA" : 5 Documents clear
CONSTRUCTION OF TOKOPEDIA SQUAD AD PUBLICITY DISCOURSE: A STUDY OF CRITICAL DISCOURSE ANALYSIS OF NORMAN FAIRCLOUGH Tubagus Wijaya, Bagus
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 4 No. 1 (2023): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.882 KB) | DOI: 10.32734/lingtersa.v4i1.10713

Abstract

Abstract The Tokopedia squad is a group of influencers formed by the Indonesian e-commerce giant Tokopedia in one of its advertisements. The Tokopedia Squad advertisement was uploaded with the headline “Inspirational, update current products & tell you anti-stale promos!”. Having the concept of a Squad or a team consisting of eleven well-known Indonesian influencers, Tokopedia Squad narrates the life of young people who have contemporary needs and can be accessed easily, practically, and instantly through the Tokopedia platform. Advertising publicity intends to promote a product to the intended target market. Advertising publicity that is carried out massively and carried out on a large scale certainly conveys discourse messages that contain ideology in them. The purpose of this study is to dissect the construction of discourse contained in the advertising publicity of Tokopedia Squad with the study of critical discourse analysis by Norman Faircligh, by looking at a textual discourse seen not only as text but as social practice. The method used is to look at three discursive dimensions starting from the text, text production, and sociocultural practices that build the discourse of the text. The results of the analysis found that the birth of text as a social practice was based on the socio-cultural conditions of Indonesia, especially millennial youth who are passionate about updates and technological matters. The ideology of convenience and consumerism aligns millennial youth which can be realized with the Tokopedia platform. Keywords: Discourse Construction, Tokopedia Squad, Publicity
NGELMU: AUGMENTED REALITY-BASED PANJI STORY LEARNING APPLICATION IN GAME-BASED LEARNING AS AN EFFORT TO REVITALIZE CULTURE AND CHARACTER EDUCATION IN ELEMENTARY SCHOOL Raselly Elfa Putri; Fikry Prastya Syahputra
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 4 No. 1 (2023): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.9 KB) | DOI: 10.32734/lingtersa.v4i1.10714

Abstract

The story of Panji is a form of cultural revitalization that has begun to fade and be displaced by the presence of superheroes who have been adopted from western culture. Unfortunately, the majority of these figures are contrary to the noble values of the Javanese ancestors and are more oriented towards the modernization of western culture. Therefore, this study aims to map the strengths, weaknesses, opportunities and threats of the Ngelmu application which is oriented towards growing interest in learning for elementary school-age children in getting to know Panji Stories and the moral messages it conveys. The results of the study show that Ngelmu has unique and interesting features in increasing students' interest in learning. Among them are: Mirengake, Ngagara, Nyimak, Ngromo, Mitutur. From the results of the analysis, it was concluded that Ngelmu is one of the applications designed to introduce and preserve the Panji Story so that it continues to exist even though the use of technology is classified as increasing. Through this Panji story, users will be introduced to a leader who has noble character and manners in accordance with the teachings of Javanese culture. In addition, this application aims to make the younger generation familiar with original Indonesian heroes before they admire superheroes from western countries.
THE ANALYSIS OF THE MAIN CHARACTER IN SHORT STORY THE HUSBAND STITCH BY CARMEN MARIA MACHADO Rizki Ananda, Maulana Alfian
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 4 No. 1 (2023): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.077 KB) | DOI: 10.32734/lingtersa.v4i1.10716

Abstract

The study entitled The Analysis of the Main Character in Short Story The Husband Stitch by Carmen Maria Machado is aimed to find out the psychological, sociological, and physiological dimensions of the main character and the methods of characterization used by the author to present the main character in this story. There were some theories used in this study such as the theory about characterization by Griffith (1982), and the theory about the dimension of character by Wellek and Warren (1955). The author uses a direct method to represent the main character to the readers. After analyzing, the author describes the main character of “I” as a beautiful girl who comes from a good family. She has some secret about the ribbon on her neck, and she does not want someone else to know about it, even her husband. The main character in this story experienced a dynamic character. The main character of “I”, who at first did not want to show what was behind her green ribbon, finally changed her mind and showed what she had been hiding from her husband.
THE YOUNG GENERATION ATTITUDES OF THE INDONESIAN LANGUAGE USE IN BULUKUMBA REGENCY
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 4 No. 1 (2023): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.738 KB) | DOI: 10.32734/lingtersa.v4i1.11138

Abstract

The language used in Bulukumba Regency has its uniqueness. This is because the younger generation uses the Bugis language more often than Indonesian. The dominance of the Bugis language is interesting because Konjo, Makassar, and Indonesian languages are less visible. In this regard, this study seeks to explore the attitudes of the younger generation towards Indonesian language use in the Bulukumba Regency. This aims to identify the perceptions of the younger generation towards the Indonesian language. This perception is also associated with the younger generation’s use of language. The research method uses questionnaires and direct observation by collecting data in Botonhari District and Ujungbulu District, Bulukumba Regency. The research respondents were 50 young people aged 16—30 years. The research technique uses proportional stratified random sampling. As a result, the attitude of the younger generation towards the use of the Indonesian language tends to be positive. This positive attitude does not make the Indonesian language use increase in this area. This is because the younger generation is still used the Bugis language more than the Indonesian language. In addition, the Bugis language is more able to accommodate the expressions of the younger generation in Bulukumba Regency.
THE MEANING OF TRADITIONAL FOOD “BUBUR PEDAS” IN LANGKAT MALAY Mahriyuni; Tengku, Thyrhaya
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 4 No. 1 (2023): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.692 KB) | DOI: 10.32734/lingtersa.v4i1.11207

Abstract

This study specifically discussed the field of meaning in spicy porridge Malay cuisine. The purpose of this study was to describe the components of importance, type of meaning, and semantic function in traditional foods of Malay spicy porridge in the city of Stabat. The method used is qualitative. The data source comes from interviews with informants, namely the indigenous Malay in Stabat City. The data collection method is carried out by interview. Data analysis methods are carried out by the Padan method and with PUP techniques. Based on the results of the analysis it is known that the definition of lexeme materials, how to cook, and tools on spicy porridge can be done using the analysis of components of meaning. Through the analysis of the meaning, a component can be seen in the difference between one lexeme and another lexeme on a concrete basis. The meaning component in spicy porridge cuisine has 59 lexicons consisting of 46 lexicons of ingredients, 5 lexicons of how to cook, and 8 lexicons of tools. The component of meaning is then formed by 12 lexemes namely, tubers lexemes, nuts, fruits, spices, wet spices, flash, leaves, cutting, cooking, metal, stones, and wood.

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