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JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG
Published by Universitas Darma Agung
ISSN : 20890273     EISSN : 26570084     DOI : 10.46930
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media
ONLINE ISSN 2657-0084 PRINT ISSN 2089-0273 Littera Journal is one of the publications media of research results from academicians, researchers and practitioners. Littera journal is also expected to be a media for disseminating information development from Literature and various linguistic disciplines to the wider community, so that it can stimulate the emergence of ideas to carry out new research. Jurnal of Littera contains scientific work of research results related to the study of English, which deals with Literature, Linguistics and English Language Education. This journal is managed by the English Literature Study Program of the Faculty of Letters of Darma Agung Univerity in collaboration with the UDA Institute for Research and Community Service (LPPM). This journal contains the writings of lecturers, students and linguistic practitioners from both inside and outside the campus. This journal is published twice a year, in April and October.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 6 Documents
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Search results for , issue "Vol 1 No 2 (2020): OKTOBER" : 6 Documents clear
PRESUPPOSITION OF FOOD ADVERTISEMENT IN INSTAGRAM Romarsauli Feriranto Sitompul; Festi Kristina Sarumaha; Hiace Vega Fernando Siahaan
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

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Abstract

This research deals with Presupposition of Food Advertisement in Instagram. The objectives of the research are to find out the types of presupposition, the most dominant type of presupposition in food advertisement. This study was conducted by using descriptive qualitative method. The object of the study is presupposition of food advertisement in Instagram. This study implemented applying documentary technique. After doing the analysis, the writer found that there were 2 types of presupposition. The data were collected as many as 47 data which consist 29 of existential presupposition and counterfactual presupposition as many as 18 data. The analysis found that the existential presupposition is the dominant types to state presupposition of food advertisement in instagram. The reason why existential presupposition is the dominant types for 47 data of food advertisement in Instagram because most of the advertisement assumed to be present in possessive contraction or any definite noun phrases attached to the sentence and assumed the thing is exist, based on Yule’s theory Existential presupposition it is the assumption of the existence of the entities named by the speaker.
POLITENESS STRATEGIES IN DAVE PELZER’S A CHILD CALLED IT Sastri Damai Sarumaha; Suryani Siringo-ringo; Andi Jaihutan Silitonga
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

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Abstract

This study deals with Politeness Strategies in Dave Pelzer’s A Child Called It. The objectives of the study were (1)to find out the types of politeness strategies, (2) the most dominant type of politeness strategies, and (3) the reasons for the most dominant type of politeness strategies in Dave Pelzer’s A Child Called It. The result of the analysis showed (1) there were two types of politeness strategies in Dave Pelzer's A Child Called It, They were positive and negative politeness strategies. (2) The most dominant type of politeness strategy is negative politeness. (3) The reasons for the most dominant type of politeness strategies because people in the novel A Child Called It unappreciated and unsocialized one each other and prefer to used rude words that make the hearer hurt.
JARGON OF HOTEL ADVERTISEMENT IN MEDAN Iman Hasrat Harefa; Melinawati Sarumaha; Reinjaya Sitohang
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

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Abstract

This article deals with the Jargon of the hotel advertisement in Medan. The data are limited to only 25 jargon. The objective of this study is to find out the forms of jargon, the most dominant forms of jargon, and the reasons for the use of jargon in the hotel advertisement in Medan. This study applies research based on descriptive qualitative. The findings of this study show that there are two forms of jargon found based on Halligan's theory. Besides, it is also found jargon in the form of a sentence. It was found that there is 25 jargon which consists of 2 occurrences for word forms (8, 00%), 9 occurrences for phrase forms (36, 00%), 14 occurrences for sentence forms (56, 00%). While the acronym and abbreviation were not found. Based on the analysis, the most dominant form of jargon used in the hotel advertisement in Medan was sentenced forms with 14 occurrences or 56, 00% for percentage. The reason for the use of jargon in the hotel advertisement in Medan is to convey information appropriately to the reader or in this case the customer with the aim of the jargon being conveyed clearly and unambiguously.
THE ASPECTS OF MODERN LINGUISTICS ANTHROPOLOGY IN SOUTH NIAS TRADITIONAL WEDDING CEREMONY Adoramos Dakhi; Merdiana Tampubolon; Ismarini Hutabarat
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

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Abstract

The problems of the study were (1) what aspects of linguistics anthropology are found in South Nias traditional wedding ceremony? (2) how are the aspects of linguistics anthropology interconnected with South Nias traditional wedding ceremony?. This study found that (1) there were three aspects of linguistics anthropology in South Nias traditional wedding ceremony; they were performance, indexicality, and participation. (2)The three aspects found in South Nias traditional wedding ceremony were inseparable because they were interconnected strongly one another.
THE USE OF EUPHEMISM IN TOBA BATAK MOVIES Dimpan Silaban; Ignesia Sundari; Desmalia Purba
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

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Abstract

This research deals with The Use of Euphemism in Toba Batak Movies. This research is conducted to find out the types, styles and functions of euphemism in Batak movies. The descriptive qualitative method is the research design of this study. The data were collected from Batak movies through the process of watching the movies, transcribing the data and selecting the euphemistic words or phrases which were relevant to be the data. As the result, the research found: there were four types of euphemism, they were metaphor, general for specific, idiom, and hyperbole; there were three styles of euphemism: casual, consultative, and frozen; and there were three functions of euphemism: evaluate, informs, and formal.
LANGUAGE STYLE IN INSTAGRAM COSMETIC ADVERTISEMENT Nilawati Pangaribuan; Rezeki Laia; Gongsar Silaban
JURNAL LITTERA: FAKULTAS SASTRA DARMA AGUNG Vol 1 No 2 (2020): OKTOBER
Publisher : LPPM Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.749 KB)

Abstract

This article concerns with “Language style in Instagram cosmetic Advertisement such as; Make Over, Revlon, and Maybelline. The product from the five cosmetics Instagram is focused on facial beauty especially: eye shadow, lipstick, foundation, eyeliner, mascara. In completing the analysis, library research was applied, the result of the analysis was elaborated by using a quantitative method and conducted by applying Martin Joos' (2010). The data are analyzed to find out kinds of language style of advertisement, the dominant use of language style in advertisement and giving the reason of the most dominant type of language in Instagram cosmetic The result of the analysis proves that there are five kinds of language style in the advertisement such as; Frozen Style, Formal Style, Consultative Style, Casual Style,and Intimate Style.Consultative Style is the most dominant use of language style in the advertisements of Instagram

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