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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 4 No 12 (2025): DESEMBER 2025" : 15 Documents clear
ANALISIS STRATEGI PENGEMBANGAN UMKM NARA HANDY CRAFT DALAM MENINGKATKAN DAYA SAING PRODUK LOKAL Sawmy, Milyin Niam; Ariyantiningsih, Febri; Lestari, Meiliana Dian; Maqqiyatul, Yunita; Maulana, Riski
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7984

Abstract

This study aims to analyze the development strategies of handicraft Micro, Small, and Medium Enterprises (MSMEs) in enhancing the competitiveness of local products. Handicraft MSMEs play an important role in the local economy, particularly in creating employment opportunities and preserving local cultural values. However, these enterprises still face various challenges, such as limited capital, marketing constraints, lack of product innovation, and low utilization of digital technology. This research uses a descriptive qualitative method, with data collected through observation, interviews, and literature review. The results indicate that the development strategies of handicraft MSMEs can be implemented through improving product quality, design innovation, utilization of digital marketing, strengthening branding, and support from the government and related institutions. By implementing appropriate strategies, nara handi craft MSMEs are expected to improve the competitiveness of local products in broader markets, both nationally and internationall
ANALISIS KELAYAKAN BISNIS PADA UMKM KOPI KAULE DARI ASPEK PENGAMBILAN KEPUTUSAN DAN MANAJEMEN TENAGA KERJA YANG DI NILAI Aknis, Bintang Jaya; Ariyantiningsih, Febri; Wati, Ratna Lia; Yonisaputra, Virgiawan Ramadhana; Laia, Yuaidarni Hati
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7985

Abstract

Decision-making is an important aspect in the sustainability and development of Micro, Small, and Medium Enterprises (MSMEs), including the Kaule Coffee MSME which operates in the field of mobile coffee sales with an innovative concept using electric carts and bicycles. This study aims to analyze the decision-making process applied to the Kopi Kaule MSME and its impact on team operations and performance. The research methods used were observation and interviews with the owner and employees of Kopi Kaule. The results showed that the decision-making process at Kopi Kaule remains owner-centered, with a democratic and participatory leadership style in several operational aspects, such as menu selection, work schedules, and promotional strategies. Employees are given space to express their opinions, but the final decision rests with the owner. This situation facilitates rapid decision-making, but also creates a high level of dependence on the owner and limits employee initiative. Therefore, strengthening the decision-making system is necessary through delegation of authority, clearer division of tasks, and increased communication and regular evaluation. With more structured decision-making management, Kopi Kaule MSME is expected to improve operational effectiveness, team independence, and sustainable business competitiveness.
ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM DI TINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI KASUS UMKM CREPES NIHIWATU) Sholeha, Jeni Fatimatus; Ariyantiningsih, Febri; Maulida, Rizkiyah Imri; Ndururu, Ari; Herlina, Herlina
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7986

Abstract

This study analyzes the business viability of MSMEs Jinji Dimsum from the perspective of the market and marketing. Crepes, a snack originating from Brittany, France, has attracted the attention of Indonesian society, especially young people. The research method used was qualitative, involving literature studies and marketing strategy analysis. The results show that Crepes has successfully positioned itself as a provider of crepes with a variety of options at an affordable price, as well as an effective marketing strategy through social media. The 4P marketing mix (product, price, promotion, and place) increases brand awareness and expands market reach. In conclusion, this MSMEs business has a large market potential and is viable and worth developing from a marketing perspective.
ANALISIS PERKEMBANGAN DAN PENGEMBANGAN ROTI BAKAR SANTRI (RBS) CURAH JERU TENGAH Solihin, Rafiyan Nurus; Ariyantiningsih, Febri; Ubaydillah, Mohammad; Irwansyah, Moh Heri; Wirahman, Bintang Arya
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7987

Abstract

Roti Bakar Santri (RBS) is a micro-enterprise operating in the culinary sector and is located in Curah Jeru Tengah Village. This study aims to determine the development of the Roti Bakar Santri business and the factors influencing its sustainability and development. The research method used is a qualitative method with a descriptive approach, through data collection techniques such as observation, interviews, and documentation. The results show that Roti Bakar Santri has experienced quite significant growth since its establishment in 2007, marked by an increase in production volume, the addition of sales carts, and the expansion of offline and online marketing. A structured production strategy, quality raw materials, innovative flavor variants, and affordable prices are the main supporting factors in the development of this business. The inhibiting factors faced include obstacles in online order distribution and the risk of product unsold. However, these obstacles can be overcome through a flexible sales system and good business management. Thus, Roti Bakar Santri can be said to be a local business with great potential to continue to grow and contribute to the economy of the surrounding community.
ANALISIS KELAYAKAN BISNIS PADA UMKM KEDAI BABEH DI TINJAU DARI ASPEK PASAR DAN PEMASARAN Ariyantiningsih, Febri; Darmawan, Muh. Bayu; Rahmadani, Muhammad; Wahyuni, Sri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7962

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector play a strategic role in driving the regional economy, particularly in creating jobs and meeting the community's consumption needs. One of the main challenges for culinary MSMEs is ensuring their businesses have market feasibility and appropriate marketing strategies to survive and thrive amidst competition. This study aims to analyze the business feasibility of Kedai Babeh MSMEs from a market and marketing perspective. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews with the owner and customers, direct observation of operational and marketing activities, and documentation. The results show that Kedai Babeh has quite large market potential with the main segmentation being students and workers around the business location. However, the marketing strategy implemented is still conventional and has not been systematically planned. Therefore, strengthening marketing strategies through the use of digital media, product differentiation, and strengthening brand identity is needed to assess the business's viability and sustainability.
PENGARUH KOMPETENSI, MOTIVASI KERJA, DAN LOYALITAS TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH PASIR PUTIH KABUPATEN SITUBONDO Jazuli, Abdul Malik; Arief, Mohammad Yahya; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8070

Abstract

The background of this research is that the main problem in human resource management that deserves attention is employee performance. Employee performance is considered important for the company because the success of a company is influenced by the performance of the employees themselves. This research was conducted with the aim of knowing the partial, simultaneous, and dominant influence of Competence, Work Motivation, and Loyalty on Employee Performance at Regional Company the Pasir Putih, Situbondo Regency. The research method used is the method of observation, literature study, and documentation. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, dominant test, and coefficient of determination. Based on the results of multiple linear regression shows that the variables Competence (X1), Work Motivation (X2) and Loyalty (X3). Y = -1.102E-16 + 0.530X1 + 0.235X2 + 0, 240X3 + e. The tcount for this Competency variable is 3.929. While the value in the 5% distribution ttable is 2.048, then tcount 3.929 > ttable 2.048 means Ho is rejected or Ha is accepted. The t-value for this Work Motivation variable is 2.381. While the value in the 5% distribution ttable is 2.048, then tcount 2.381> ttable 2.048 means Ho is rejected or Ha is accepted. Meanwhile, the tcount value for this Loyalty variable is 2,920. While the value in the 5% distribution ttable is 2,048, then tcount 2,920 > ttable 2,048 means Ho is rejected or Ha is accepted. Comparing the value of Fcount (69.893) > Ftable (2.92) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.875, from these results it means that all independent variables (Competence, Work Motivation, and Loyalty) have a contribution of 87.5% to the dependent variable (Employee Performance) with a sufficient level of determination, and the remaining 12 ,5% influenced by other factors not included in the study.
PENGARUH HARGA, KERAGAMAN PRODUK DAN DIGITAL PAYMENT TERHADAP LOYALITAS KONSUMEN PADA MINIMARKET ADEN MART DI BONDOWOSO MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Sari, Adelia Lutfiah; Wahyuni, Ika; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8018

Abstract

ABSTRACT Aden Mart, a local minimarket in Bondowoso, faces various challenges in maintaining its competitiveness amidst intense retail competition. The availability of non-cash payment services is still limited, making it less attractive to consumers accustomed to using e-wallets or QRIS. Meanwhile, in terms of product diversity, Aden Mart is unable to provide a complete range of goods that are in line with consumer trends, so some customers prefer shopping at other minimarkets that offer a wider selection of products. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2.8 application. The results of the study indicate that: Price and product diversity have a positive and significant effect on Consumer Satisfaction, while Digital payment has no significant effect. Price and product diversity have a positive and significant effect on Consumer Loyalty, while Digital payment has no significant effect. Consumer satisfaction has a positive and significant effect on Consumer Loyalty. Consumer satisfaction partially mediates the effect of Price and product diversity on Consumer Loyalty, but does not mediate the effect of Digital payment. This finding confirms that increasing Consumer Loyalty at Aden Mart is more effectively achieved through a competitive Pricing strategy and providing Product Diversity that suits Consumer needs, accompanied by services that can increase satisfaction.
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI NENG IRMA DI KOTA SITUBONDO Fatmasari, Fatmasari; Hamdun, Edy Kusnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8062

Abstract

The results of multiple linear regression indicate that the product diversity (X1), service quality (X2), and price (X3) variables have a positive influence on the Consumer Satisfaction variable (Y) it is shown in the results of multiple linear regression analysis Y= 4.026E-16 + 0.264X1 + 0.157X2 + 0.520X3 + e. shows the value for the product diversity variable is t_count 3.333 > t_table 1.985, meaning that the product diversity variable has a partial effect on consumer satisfaction. The value for the service quality variable is t_count 2.168 > t _table 1.985, meaning that the price variable has a partial effect on consumer satisfaction. The value for the price variable is t_count 6.709 > t_table 1.985, meaning that the price variable has a partial effect on consumer satisfaction at Kedai Neng Irma in Situbondo. The F test shows the value of Fcount 38.748 > Ftable 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, service quality and price have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the price variable is greater than the other variables of 6.709. The coefficient of determination or R square shows a value of 0.550 from these results, meaning that all independent variables (product diversity, service quality and price) have a contribution of 55,0% to the dependent variable (customer satisfaction) with a level of influence "strong enough", and the rest of 45,0% influenced by other variables not included in the study.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERATING PADA DINAS LINGKUNGAN HIDUP SITUBONDO Ramadhan, Yudha Aji; Arief, Mohammad Yahya; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7224

Abstract

The purpose of this study was to determine the influence of leadership and motivation on employee performance with the work environment as a moderating variable among employees at the Situbondo Environmental Service. The sampling technique used in this study was total sampling, with a saturated sample size of 40 employees. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results showed that leadership had a negative but significant effect on employee performance, motivation had a positive and significant effect on employee performance, and the work environment did not moderate the influence of leadership on employee performance. The work environment significantly moderated the influence of motivation on employee performance.
PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO Yakin, Ainol; Arief, Mohammad Yahya; Harisandi, Yudisthira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8063

Abstract

Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.

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