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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 11 No 3 (2023)" : 14 Documents clear
PENGARUH PENGGUNAAN PAYLATER TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN DI APLIKASI SHOPEE Stifani, Stifani; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p313-324

Abstract

This study aims to analyze and explain the effect of using paylater from the convenience factor on customer satisfaction through purchasing decisions in the shopee application as a mediating variable. The type of research used is descriptive quantitative with a questionnaire data collection method. Sampling was done by purposive sampling method. The sample in this study were 100 respondents who had made transactions at Shopee using the Shopee pay later payment method. Data processing and analysis was carried out using path analysis with WarpPLS version 7 software. The results of this study are the ease of using paylater affects satisfaction, the use of paylater affects decisions, decisions affect satisfaction, and decisions are able to mediate the effect of using paylater on satisfaction.
PENGARUH DUKUNGAN UNIVERSITAS TERHADAP MINAT BERWIRAUSAHA Julaicha, Julaicha; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p297-304

Abstract

Abstract This study aims to find out the effect of university support on the entrepreneurial intention among students at the Faculty of Economics and Business, State University of Surabaya. The population of this study were students of the Faculty of Economics and Business, State University of Surabaya class of 2019-2021 who had experienced curricular and co-curricular entrepreneurship support by the university. Then a sample of 102 students was taken using a purposive sampling technique. The data collection technique used an online questionnaire with google form. Data analysis used Partial Least Square (PLS) which was processed with Smartpls 3.2.9. The results of this study prove that there is a positive and significant influence from university support on entrepreneurial intention in students of the Faculty of Economics and Business, State University of Surabaya.
PENGARUH BRAND AMBASSADOR, CUSTOMER REVIEW DAN LAYANAN CSH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI APLIKASI SOCIAL COMMERCE. Sihaloho, Wilda Thoma; Patrikha, Finisica Dwijayati
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p334-342

Abstract

The purpose of this study was to determine the effect of Brand Ambassador (X1), customer reviews (X2) and cash on delivery services (X3) on consumer purchasing decisions (Y) in social commerce applications. the type of research used is quantitative. The population used is consumers of social commerce applications who have purchased fashion products with a total of 136 samples used. Sampling is sought using the lemeshow formula because the population is an infinite population where the exact number of populations is not known, and uses a purposive sampling method. For data collection techniques, researchers use questionnaires with dissemination via googleforms and to carry out data processing using PLS (Partial Least Square) data analysis techniques with SEM analysis methods using SmartPLS 3 with tests namely (1) measurement of external models/models, (2) structural models / model in and (3) hypothesis test. Based on the results of data processing, it was obtained (1) The test results showed that the original sample X1 value for Y 0.278, the t-statistic value 2.367 and the p-value 0.018 and the t-statistic greater than 1.96 and the p-value smaller than 0.05 and has a (+) relationship because the original sample is close to +1. So that Brand Ambassadors influence consumer decisions to buy in social commerce applications. (2) The test results show that the original sample X2 to Y is 0.737, the t-statistic is 7.576, and the p-value is 0.000 and the t-statistic is greater than 1.96, and the p-value is less than 0.005 and The relationship has a positive because the original sample is close to +1 so that customer reviews have a (+) influence on consumer purchasing decisions in social commerce applications. (3) The test results show that the original value of sample X3 to Y is -0.188, the t-statistic value is 1.906, and the p-value is 0.057 and the t-statistic is greater than 1.96, and the p-value is less than 0.005 and the relationship has a (-) because the original sample is close to -1 so that the cash on delivery service has no effect on consumer purchasing decisions in social commerce applications.
PENGARUH CONTENT MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI MAFIA GEDANG DI KOTA SURABAYA Adelia, Resha; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p325-333

Abstract

This study aims to examine the impact of Content Marketing and Brand Image on the Buying Interests of the Gedang Mafia in Surabaya City. The analytical method uses the IBM version of SPSS software 25. The results show that individually there is a positive influence between Content Marketing on purchase intention with a value of 3.646 > 1.984, and there is a positive influence between Brand Image and purchase intention with a value of 3.620 > 1.984. In addition, the results of the study also identified that overall there was a positive influence between Content Marketing, Brand Image and purchase intention with a value of 79.800 > 3.09. Research data were collected via google form and measured using a Likert scale with the help of SPSS software IBM version 25 and analyzed using multiple linear regression methods. The findings of this study indicate that partially there is a positive influence between Content Marketing and purchase intention, and there is a positive influence between Brand Image and purchase intention. In addition, the research results also explain that overall there is a positive influence between Content Marketing, Brand Image, and purchase intention. Keywords : Content Marketing, Brand Image, and Purchase Intention

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