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Dwi Yuli Rakhmawati
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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 12 No. 3 (2024)" : 15 Documents clear
PENGARUH MATA KULIAH KEWIRAUSAHAAN, PRAKTEK KEWIRAUSAHAAN, DAN PEMASARAN DIGITAL TERHADAP MINAT BERWIRAUSAHA ONLINE PADA MAHASISWA PENDIDIKAN BISNIS UNIVERSITAS NEGERI SURABAYA Nurmansyah, Nela Devi Intan; Patrikha, Finisica Dwijayati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p391-403

Abstract

Penelitian ini bertujuan untuk menilai bagaimana mata kuliah kewirausahaan, praktik kewirausahaan, dan pemasaran digital mempengaruhi minat berwirausaha secara daring di kalangan mahasiswa Pendidikan Bisnis di Universitas Negeri Surabaya. Partisipan dalam penelitian ini terdiri dari mahasiswa yang terdaftar dalam program Pendidikan Bisnis di Universitas Negeri Surabaya, khususnya yang telah menyelesaikan mata kuliah kewirausahaan, praktik kewirausahaan, dan pemasaran digital. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner kepada sampel sebanyak 65 mahasiswa. Analisis menggunakan metode linier berganda. Temuan penelitian menunjukkan bahwa terdapat pengaruh positif secara parsial antara mata kuliah kewirausahaan dan minat berwirausaha secara online. Variabel praktik kewirausahaan dan pemasaran digital memiliki dampak yang baik terhadap minat berwirausaha online. Temuan penelitian ini mengungkapkan pengaruh positif secara bersamaan antara mata kuliah kewirausahaan, praktik kewirausahaan, dan pemasaran digital terhadap minat berwirausaha online.
ANALISIS STRATEGI KOMUNIKASI DAN KREATIVITAS KONTEN KREATOR DALAM MEMPROMOSIKAN PRODUK SHOPEE AFFILIATE MELALUI MEDIA SOSIAL Praulina, Farina Farina; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p415-421

Abstract

This research aims to analyze the communication strategies and creativity of content creators in promoting products on social media, with a focus on the Shopee Affiliate program. Identify strategies and creative elements used by content creators to increase the effectiveness of product promotions on social media. This research uses observation and interview methods with four informants who are active as content creators on various social media platforms. Data was collected through observation, interviews and documentation. The research results show that content creators develop promotional media through the use of attractive visuals, educational content, language that is easy to understand, and the use of viral elements such as hashtags and popular sounds. These strategies help create interesting content and can increase engagement with the audience. The use of effective communication strategies and creativity in creating content has been proven to increase the success of Shopee Affiliate product promotions on social media. Content creators need to continue to innovate and follow trends to maintain the appeal of the content they create.
PENGARUH WORD OF MOUTH, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR LISTRIK DI KABUPATEN PONOROGO Firdaus, Ferry Brian Nicholas; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p404-413

Abstract

As progress in the automotive sector progresses, motorbikes are starting to switch to using electric motors. When buying an electric motorbike, potential consumers will consider the influence of word of mouth, price and product quality. The aim of this research is to analyze the influence of word of mouth, price and product quality on purchasing decisions for electric motorbikes in Ponorogo Regency. Primary data was obtained through a Google Form questionnaire filled in by 105 respondents. Data analysis was carried out using a quantitative descriptif approach using multiple linear regression with the SPSS 25 application. The results of this research show that word of mouth and product quality influence purchasing decisions, while price has no influence on purchasing decisions for electric motorbikes in Ponorogo Regency. It is hoped that the implications of this research will provide a deeper understanding of the factors that influence the decision to purchase electric motorbikes in Ponorogo Regency, as well as provide recommendations for manufacturers or related industry players to improve their marketing strategies in facing the increasingly growing electric motorbike market.
The Pengaruh Mata Pelajaran Kewirausahaan dan Dukungan Orang Tua Terhadap Minat Berwirausaha Siswa SMK Labschool 1 Unesa Jurusan Bisnis Digital: Pengaruh Mata Pelajaran Kewirausahaan dan Dukungan Orang Tua Terhadap Minat Berwirausaha Siswa SMK Labschool 1 Unesa Jurusan Bisnis Digital Aristanta, Rafverga; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p422-430

Abstract

This study aims to investigate the effect of: 1) Entrepreneurship Education on students' Entrepreneurial Interest at SMK Labschool Unesa, and 2) Parental Support on students' Entrepreneurial Interest at SMK Labschool Unesa. This type of research is quantitative. The population in this study consists of all students of class XI and XII majoring in Digital Business. The research sample comprises 54 students, selected through a purposive sampling technique (saturated sample). Data were collected through questionnaires using a likert scale that had been tested for validity and reliability. Data analysis using multiple linier regression analysis. The results show that: 1) Entrepreneurship Subjects (X1) and Parental Support (X2) have a significant positive effect on the Entrepreneurial Interest of SMK Labschool 1 Unesa students, this can be seen from the results of multiple linear regression on X1 of 0,330 and X2 of 0,052. 2) The partial test (T-test) obtained a significance value of 0,004 for variable X1 and 0,000 for variable X2, or less than 0,05. Meanwhile, the simultaneous test (F-test) obtained a significance value of 0,001 or less than 0,05. This means that Ha is accepted and H0 is rejected, so Entrepreneurship Subjects (X1) and Parental Support (X2) have a significant effect on Entrepreneurial Interest (Y) among SMK Labschool 1 Unesa students, Digital Business Department.
PENGEMBANGAN MEDIA VIDEO PEMBELAJARAN BERBASIS CANVA PADA MATERI AKTIVASI PENJUALAN MELALUI MARKETPLACE UNTUK SISWA KELAS XI BISNIS DIGITAL DI SMK PGRI 13 Asyiqa Salsabilla Setyawan; Tri Sudarwanto
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 12 No. 3 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n3.p431-440

Abstract

Media pembelajaran memiliki peran penting dalam meningkatkan efektivitas proses belajar mengajar, terutama dalam menciptakan suasana pembelajaran yang menarik dan menyenangkan. Penelitian ini bertujuan untuk mengembangkan, mengetahui kelayakan, serta mendeskripsikan respon siswa terhadap media video pembelajaran berbasis Canva pada materi Aktivasi Penjualan melalui Marketplace untuk siswa kelas XI Bisnis Digital di SMK PGRI 13 Surabaya. Penelitian menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE yang terdiri dari lima tahap, yaitu Analyze, Design, Developtment, Implementation, dan Evaluate. Instrumen yang digunakan untuk pengumpulan data adalah lembar validasi ahli dan angket respon siswa. Hasil validasi oleh ahli media memperoleh persentase 96%, ahli materi 97,78%, dan ahli bahasa 94%, dengan rata-rata keseluruhan 95,93% yang dikategorikan sangat layak. Uji coba pada 67 siswa menunjukkan respon yang sangat baik dengan rata-rata persentase 89,97%. Berdasarkan hasil penelitian, media video pembelajaran berbasis Canva ini layak digunakan sebagai media pembelajaran.

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