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Dwi Yuli Rakhmawati
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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 13 No. 1 (2025)" : 15 Documents clear
PENGARUH LITERASI DIGITAL, LINGKUNGAN SEKOLAH, KEMANDIRIAN BELAJAR TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN BISNIS DIGITAL DI SMKN 2 MOJOKERTO Rohmatin, Ike; Sudarwanto , Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p134-147

Abstract

Vocational High Schools (SMK) play a strategic role in producing graduates who are competent and ready to enter the workforce, in line with the evolving demands of industry. However, at SMKN 2 Mojokerto, a number of students have not yet met the Minimum Mastery Criteria (KKM) in the Digital Business subject. The low learning outcomes are suspected to be related to limited digital literacy, the suboptimal role of the school environment in supporting the learning process, and the students’ low level of learning independence. This study aims to examine the influence of digital literacy, school environment, and learning independence on students' learning outcomes in the Digital Business subject at SMKN 2 Mojokerto. A quantitative approach with a causal associative design was employed. The population consisted of 137 eleventh-grade students, from which 103 were selected using purposive sampling. Data were collected through observation, documentation, and a Likert-scale questionnaire. Data analysis was performed using SPSS version 27. The findings revealed that digital literacy had a positive and significant effect on learning outcomes; the school environment had a negative and significant effect; while learning independence did not show a significant effect. Simultaneously, digital literacy, the school environment, and learning independence were found to have a significant influence on students’ learning outcomes.
Pengaruh Penggunaan Media Sosial, Lingkungan Sekolah, dan Partisipasi Siswa terhadap Hasil Belajar Kelas X Bisnis Digital SMKS Ketintang Surabaya Adamas Hafizh Addin; Tri sudarwanto; Irawati, Winaika; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p96-104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial, lingkungan sekolah, dan partisipasi siswa terhadap hasil belajar siswa kelas X Bisnis Digital di SMKS Ketintang Surabaya. Latar belakang penelitian ini didasarkan pada rendahnya hasil belajar siswa, tingginya intensitas penggunaan media sosial, kondisi lingkungan sekolah yang kurang mendukung, serta rendahnya partisipasi siswa dalam kegiatan pembelajaran. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 49 siswa yang belum mencapai Kriteria Ketuntasan Minimal (KKM). Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan angket dengan skala Likert 1–4. Hasil analisis regresi linear berganda menunjukkan bahwa penggunaan media sosial tidak berpengaruh signifikan terhadap hasil belajar (sig. 0,931). Lingkungan sekolah menunjukkan pengaruh negatif signifikan (sig. 0.000), sedangkan partisipasi siswa berpengaruh positif signifikan (sig. 0,000) terhadap hasil belajar. Secara simultan, ketiga variabel memberikan pengaruh signifikan dengan koefisien determinasi sebesar 68,5%. Temuan ini menekankan pentingnya partisipasi aktif siswa dalam proses belajar sebagai faktor dominan dalam peningkatan hasil belajar. Penelitian ini merekomendasikan peningkatan literasi digital, penciptaan lingkungan belajar yang kondusif, serta penerapan strategi pembelajaran yang mampu mendorong keterlibatan aktif siswa untuk mendukung keberhasilan akademik.
PENGARUH ONLINE CUSTEMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PENGGUNA APLIKASI TIKTOK SHOP DI KABUPATEN JOMBANG Rossandy, Gesit Arga; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p113-121

Abstract

This study aims to determine the effect of online customer reviews and online customer ratings on the TikTok shop application in Jombang Regency. The population used is the effect of online customer reviews and online customer ratings on purchasing decisions on the TikTok application. This study used a sample of 101 respondents. The analysis used is a research instrument test and hypothesis testing. With the results of the study that a consumer or buyer trusts the rating information in the TikTok shop more because the better the rating given, the goods received will be in accordance with the description so that they can fulfill the purchase decision at the TikTok shop and consumers trust the online customer rating given by other consumers on TikTok to determine the service provided. In addition, consumers also choose purchases based on reviews of seller services reviewed by other consumers on the TikTok shop. But consumers trust the rating information given for a product more, the higher the stars or ratings given, the more the product matches the actual situation. This can be seen from the results of the t-test that the online customer review and online customer rating variables partially influence purchasing decisions in the TikTok shop marketplace. The F test shows that the variables price, online customer review, and online customer rating simultaneously influence purchasing decisions in the Tiktok shop marketplace. The results of the coefficient of determination (R2) show that online customer review and online customer rating simultaneously influence purchasing decisions by
PENGARUH HARGA DAN PROMOSI TERHADAP MINAT PEMBELIAN PRODUK ES TEH INDONESIA DI KALANGAN MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNESA Tyana, Renata Salsabila; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p105-112

Abstract

This study aims to determine the effect of price and promotion on the purchase interest of Indonesian iced tea products among students of the Faculty of Economics and Business, Unesa. This study is a descriptive quantitative study with a sample of 92 students of the Faculty of Economics and Business, Surabaya State University. Sampling used a simple random sampling technique. The data analysis technique uses multiple linear regression. The results of the study explain that partially one of the variables does not affect the independent variable, namely the price variable (X1), while the promotion variable affects purchase interest. And the results of the study explain that simultaneously there is an influence of price and promotion on purchase interest in Indonesian iced tea products.
PENGARUH FANATISME, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN OFFICIAL MERCHANDISE KLUB SEPAK BOLA PERSEBAYA SURABAYA Noviany, Lintang; Dwi Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p148-162

Abstract

In the modern era of the sports industry, football has evolved beyond mere entertainment into a highly profitable business sector, particularly through the sale of official merchandise. Persebaya Surabaya, one of the football clubs with the largest supporter base in Indonesia, has seized this opportunity through the establishment of the Persebaya Store. However, the widespread circulation of counterfeit products sold at lower prices presents a significant challenge. This study aims to examine the extent to which fanaticism, product quality, and price influence consumers’ decisions to purchase official Persebaya merchandise. A quantitative research approach was employed, with primary data collected through online questionnaires distributed to Persebaya supporters aged 17 and above who have purchased official merchandise at least twice. A purposive sampling technique was used, yielding a total of 101 respondents. The collected data were analyzed using multiple linear regression with the assistance of IBM SPSS version 30. The research results show that, partially, fanaticism and price influence purchasing decisions, while product quality shows no effect. Collectively, these three variables are proven to influence purchasing decisions.

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