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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Search results for , issue "Vol 11, No 3 (2023)" : 24 Documents clear
ANALYSIS OF SUPPLY CHAIN FINANCING IN IMPROVING COMPANY FINANCIAL FLOW (STUDY OF DEBTORS OF BANK BRI KANCA SURABAYA RAJAWALI) Rosyita, Amrina
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.802

Abstract

Every company that wants to achieve the goal of getting optimal profits and reducing expenses as much as possible, such as spending on product marketing costs in the form of product design, forecasting needs, material procurement, production, inventory control, storage, and distribution to distributors, it is necessary to control costs through a production and information flow management model, especially in marketing a product by modifying logistics and financial management called supply chain financing. Currently, PT Bank Rakyat Indonesia Tbk is growing rapidly with various financial services offered to customers such as supply chain financing. Customers who currently have utilized the supply chain financing service program at one of BRI Branch Offices, namely BRI Surabaya Rajawali, including PT Envira (EV), PT Global Karya Utama (GK), PT Karya Usaha Baru (KU), PT Aryana Cakasana (AC), and PT Srikaya Putra Mas (SP). The purpose of this study is to analyze the financial flow condition of PT Envira (EV), PT Global Karya Utama (GK), PT Karya Usaha Baru (KU), PT Aryana Cakasana (AC), and PT Srikaya Putra Mas (SP) before and after implementing supply chain financing, and to analyze its effectiveness in improving financial flow capability. After an in-depth analysis, it is concluded that the Supply Chain Financing Account Receivable (SCF A/R) financing has been effective in EV, GK, AC, and SP companies but less effective in KU company due to internal company factors where PT Sinarmas Group transferred its project to another subsidiary which is also engaged in security services (Security) so that the Net Income of KU company decreased even though it had received Supply Chain Financing Account Receivable (SCF A/R).
THE MEDIATING ROLE OF WORKPLACE HAPPINESS IN THE EFFECT OF LEADERSHIP, ORGANIZATIONAL CLIMATE AND CYBERBULLING ON EMPLOYEE PERFORMANCE Sari, Indah Purnama; Mas’ud, Fuad
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.771

Abstract

This study aims to analyze the mediating role of workplace happiness in the influence of leadership, organizational climate and cyberbulling on employee performance. This research uses associative survey quantitative research. The population in this research is all employees of Batik Temawon MSMEs Semarang totaling 66 employees. In this study, the sampling technique was to use a saturated sample of 66 employees. The results of the analysis show that work environment and handling cyberbullying have a significant positive impact on workplace happiness and employee performance. In contrast, leadership does not significantly affect workplace happiness and the relationship between leadership, workplace happiness and employee performance does not prove significant. This analysis can serve as a basis for companies to identify factors that need to be improved or addressed to increase employee happiness and performance, with leaders empowered to understand and capitalize on their direct impact on workplace happiness levels. Organizations are also expected to raise awareness of the work climate, encourage the adoption of policies that support employee well-being, and conduct periodic evaluations to identify areas for improvement. In addition, addressing cyberbullying in the workplace is essential, given its negative impact on employee happiness and performance. Organizations can respond by designing clear and effective policies and conducting training programs to raise employee awareness of cyberbullying. To increase happiness in the workplace, organizations can implement programs and activities that support work-life balance, as well as provide resources to manage stress and improve employees' personal well-being.
PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT) Qinanti, Rizqyani; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.805

Abstract

This research study delves into the development of a marketing strategy for the Biya Project, an environmentally conscious enterprise in Bandung, Indonesia. The study employs various strategic analysis tools and frameworks, including the business model canvas, value proposition canvas, SWOT analysis, TOWS matrix, also competitor environment analysis. The research methodology involved data collection through surveys, interviews, and secondary sources, with a focus on consumer analysis, segmentation, targeting, and positioning strategies. The study also encompassed an external analysis, considering political, legal, economic, demographic, sociocultural, technical, global, and physical factors, to identify opportunities and threats for the Biya Project. The findings revealed that the project faced challenges such as financial constraints and high competition, but also benefited from government support for recycling plastic waste and a growing demand for sustainable products. The study proposed strategies to leverage branding for sustainable products, target Generation Z, and implement crisis communication strategies using the TOWS matrix. The research also highlighted the favorable regulatory environment for environmentally friendly firms in Bandung, economic conditions influencing consumer behavior, and the competitive landscape in the plastic recycling industry. The Biya Project strategically positioned its brand to counter threats and promote supply chain transparency, leveraging its strengths and addressing weaknesses to enhance its business model and value proposition. The study concludes with an ongoing marketing strategy, workforce development initiatives, and an implementation plan to address the company's financial and operational capabilities as a green business. This research provides valuable insights for environmentally conscious enterprises seeking to develop effective marketing strategies and navigate the business environment in similar contexts.
ANALYSIS OF THE IMPACT OF FINANCIAL PERFORMANCE ON STOCK PRICES AND COMPANY VALUE AS MODERATION VARIABLES (CASE STUDY ON HEALTHCARE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE) Florid, Muhamad Irfan; Raflis, Ratnawati
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.687

Abstract

Healthcare companies on the Indonesia Stock Exchange (IDX) face fierce competition during the ongoing Covid-19 pandemic, impacting the Jakarta Composite Index (IHSG) despite its stability around 6,000. Pharmaceutical stock prices surged at the pandemic's outset, crucial for investor assessments. This study examines healthcare companies listed on IDX from 2016 to 2020, involving 14 eligible firms. Data analysis employs descriptive statistics and multiple regression analysis, with data analyzed using Eviews 10. Results reveal CR, NPM, TATO, and ROE negatively and significantly affect stock prices, while GPM and EPS have negative but insignificant effects. RC and DER don't significantly impact stock prices, but ROA and PER demonstrate positive, significant effects. Simultaneously, CR, GPM, NPM, RC, TATO, DER, ROA, ROE, EPS, PER, and PBV collectively influence healthcare company stock prices. Company value doesn't moderate CR, RC, TATO, and PER's relationship with stock price but does moderate GPM, NPM, DER, ROA, ROE, EPS, and share prices. Prospective investors should consider factors beyond financial ratios for profitable returns. Keywords: Financial Performance, Stock Prices, Company Value

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