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Sugih Nugroho
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Paradigma: Jurnal Kajian Budaya
Published by Universitas Indonesia
ISSN : 20876017     EISSN : 25030868     DOI : https://doi.org/10.17510/paradigma
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Paradigma: Jurnal Kajian Budaya is a peer-reviewed and open-access journal published by the Faculty of Humanities, University of Indonesia. This journal accepts original articles about various issues in cultural science, which include but is not limited to philosophy, literature, archeology, anthropology, linguistics, history, cultural studies, philology, arts, library, and information science focused on studies and research.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 14, No. 3" : 11 Documents clear
SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA Noorzeha, Fuad; Sutono, Agus; Abraham Ziswan Suryosumunar, John
Paradigma: Jurnal Kajian Budaya Vol. 14, No. 3
Publisher : UI Scholars Hub

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Abstract

The phenomenon of Citayam Fashion Week has symbolically influenced the way lower-class youth dress in central Jakarta. What was once an urban area in Sudirman has transformed into a fashion arena after videos of young people sporting distinctive clothing styles went viral. More than just a social gathering, this occurrence has attracted significant attention on social media, showcasing unique fashion expressions. However, this spontaneous and instantaneous trend has sparked a wide range of responses, with opinions varying from viewing it as a creative expression to considering it counterproductive. This study employs Jean Baudrillard’s theory as its formal framework in qualitative analysis, with Citayam Fashion Week serving as the material object of inquiry. The findings reveal the symbolic imagery that influences societal perceptions through creative fashion expressions and highlights the potential negative impacts on society, particularly among contemporary youth.

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