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International Journal of Management Science and Application
Published by Sultan Publisher
ISSN : -     EISSN : 29632056     DOI : https://doi.org/10.58291/ijmsa
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The aim is to publish empirical research that advances management theory by testing, improving, or augmenting it. All empirical techniques, such as mixed methods, meta-analytical techniques, field, laboratory, and qualitative and quantitative techniques, are welcome. Research should provide significant theoretical and empirical advances, and articles should emphasize how to put these findings into practice. The International Journal of Management Science and Application (IJMSA) publishes manuscripts in a variety of business-related fields, including entrepreneurship, human resource management, leadership, operations management, marketing, and finance.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2025): IJMSA" : 7 Documents clear
The Relationship Between Seller Ethical Habits, Customer Satisfaction, and Customer Trust and Loyalty Ardiansyah Rasyid; Arifin Djakasaputra
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.365

Abstract

Customer loyalty is a crucial driver for expanding market networks and sustaining business growth. Both loyalty and satisfaction form the foundation of customer relationship management (CRM), which is widely regarded as a strategic tool for achieving competitive advantage. Ethical sales practices have also been identified as vital in establishing and maintaining long-term customer relationships. This study collected data from 112 sportswear consumers selected through purposive sampling techniques. Data were obtained using a structured questionnaire, and the analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS software. The findings reveal that ethical sales behavior exerts a positive influence on customer satisfaction. Although ethical behavior also shows a positive but insignificant effect on customer loyalty, it significantly enhances customer trust. Furthermore, customer satisfaction significantly and positively influences customer loyalty, and customer trust also emerges as a significant determinant of loyalty. These results highlight the importance of ethical practices in building sustainable customer relationships.
The Relation of T-Shirt Product Digital Marketing Model, Social Media Use, And Consumer Background Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.366

Abstract

Due to its adherence to international trends, fashion is developing at a quick pace these days.  One of them is the t-shirt, which, to stay up with technological changes, is now sold through digital media like online stores.  To maximize earnings, it is crucial to establish a digital marketing strategy that suits customer preferences.  Thus, this study seeks to ascertain that consumer background positively influences social media usage by customers and that social media usage positively influences the digital marketing model of t-shirt items.  The population of students attending private universities in West Jakarta is the focus of this study. Purposive sampling is the method used to select the sample for the study.  A Google Form questionnaire was used to collect data, and 100 respondents were chosen as the sample size.  SEM analysis using Smart PLS was the data analysis method employed.  The findings of the study demonstrate that managerial skill significantly and favourably affects financial performance. Financial performance is positively and significantly impacted by operational capability. Although it is not statistically significant, sustainability strategy favourably moderates the association between managerial skill and financial performance.  The relationship between financial performance and operational capabilities is strongly and negatively moderated by sustainability strategy.
The Relationship Between Entrepreneurship, Entrepreneur Background, and Future Market Anticipation Rodhiah Rodhiah; Nur Hidayah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.386

Abstract

The rapid and competitive development of entrepreneurship demands that entrepreneurs become more creative and innovative in creating or designing their products and services to meet the increasingly diverse needs of society. To enhance the entrepreneurial spirit in business, market anticipation for the future is necessary so that the products produced can compete with other competitors and generate profits. The purpose of this research is to understand the relationship between entrepreneurship, the background of entrepreneurs, and future market anticipation. This research uses a sample, employing a purposive sampling technique. Data were collected through the distribution of questionnaires to respondents located in Tangerang who are members of the sample. This data analysis technique uses SEM with Smart PLS. The research results show entrepreneurship has a positive and significant impact on future market anticipation. Entrepreneurial background has a positive and significant impact on future market anticipation. Entrepreneurial background has an insignificant impact on entrepreneurship.
The Effect of Product Quality, Product Price, Electronic Word of Mouth, and Brand Image on Purchase Decisions Stevie Stevie; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.412

Abstract

In a highly competitive automotive market like Jakarta, consumer purchasing decisions are influenced by various factors, including product quality, price, electronic word of mouth (e-WOM), and brand image. However, previous research has focused more on everyday consumer products, while studies on high-value products like motorcycles are still limited. This research aims to analyze the influence of product quality, price, e-WOM, and brand image on decisions to purchase Honda motorcycles in Jakarta. The research method used is a quantitative approach with a purposive sampling technique applied to 120 respondents. Data were analyzed using Partial Least Squares (SmartPLS)-based Structural Equation Modeling (SEM). The research results indicate that product quality, price, and e-WOM do not significantly influence purchase decisions, while brand image has a positive and significant effect. This finding confirms that brand image is a dominant factor in driving consumer purchasing decisions for automotive products. The implication of this research is the need for a marketing strategy that focuses on strengthening brand image through consistent brand communication, improved after-sales service, and product innovation to reinforce consumer perception.
Enhancing Network Security and Performance using DNS Sinkhole and QoS: A Practical ISO/IEC 27001:2022 Implementation Budi Wibowo; Taufik Hidayat; Andrie Yuswanto; Aji Nurrohman
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.421

Abstract

This study aims to design and validate a low-cost network security model based on open-source solutions by integrating Pi-hole and Quality of Service (QoS) as a technical implementation of ISO/IEC 27001:2022 controls for resource-constrained organizations. The implementation results demonstrate a significant improvement in security posture by blocking 14.1% of malicious and irrelevant DNS queries, while simultaneously enhancing network performance by reducing critical application latency by 45%. The key advantage of this model lies in its cost efficiency and its dual benefits of improved security and optimized performance within a single framework. However, the study also identifies limitations, particularly the potential for false positives that require manual whitelist management and reliance on trained personnel to ensure operational sustainability. The main contribution of this research is the provision of a simple, cost-effective, and standards-compliant technical framework, while also introducing a mathematical formulation to assess the trade-offs between security, performance, and cost. Future directions include integrating Intrusion Detection/Prevention Systems (IDS/IPS) for layered Defense and replicating the model into a turnkey security appliance that can be widely adopted by other organizations facing similar challenges.
Systematic Analysis of IoT, AI, Active Packaging, and Blockchain for Food Waste Reduction across the Farm-to-Fork Supply Chain Simon Suwanzy Dzreke
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.441

Abstract

Global food waste (1.3 billion tons per year) is a major economic and environmental issue, contributing considerably to cash losses and greenhouse gas emissions. This study assesses the efficacy, limitations, and integration potential of four Industry 4.0 technologies—IoT sensors, AI/ML algorithms, advanced active packaging, and blockchain traceability—for waste reduction at key food supply chain stages (production, logistics, retail, and consumption). We show that each technology has different waste reduction advantages using a rigorous literature synthesis (2020-2025), techno-economic evaluation, and environmental impact analysis. Crucially, coordinated deployment unleashes synergistic potential, resulting in considerably larger systemic waste reduction than standalone applications. However, fulfilling this promise requires overcoming long-standing obstacles such as implementation costs, data needs, recyclability issues, and energy usage. The results highlight the need for coordinated policy frameworks that promote interoperable technology, standardized data protocols, and circular design principles. This study outlines a systematic approach for changing food waste from a systemic failure to a controllable engineering issue, resulting in more resilient and efficient food systems.
The AI Co-pilot: Navigating Market Turbulence and Charting a Course for Sustainable Advantage Simon Suwanzy Dzreke
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.442

Abstract

This study addresses the gap in frameworks for effective human-AI collaboration in strategic decision-making during turbulent market conditions. Using a mixed-methods approach (longitudinal case studies in manufacturing, finance, and logistics; large-scale executive surveys; computational simulations), we empirically evaluate the "AI co-pilot" model, where AI augments human strategic cognition. Results show AI co-pilots improve market disruption prediction accuracy by 30-50% and reduce strategic response latency. However, these benefits critically depend on governance frameworks ensuring algorithmic accountability, dynamic trust calibration, and human agency preservation. Case studies (e.g., AI-enabled semiconductor shortage detection enabling proactive diversification) demonstrate value, while instances of algorithmic opacity highlight the necessity of human oversight. Maintaining competitive advantage requires interfaces ("algorithmic diplomacy"), balancing AI's computational power with human judgment, wisdom, and ethics. Organizations achieving this symbiosis gain superior resilience, transforming volatility into adaptive innovation opportunities.

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