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Andi Gunawan Ratu Chakti
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INDONESIA
Indonesian Journal Of Economy Studies
Published by SIDDIQ Institute
ISSN : -     EISSN : 29872243     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Indonesian Journal Of Economy Studies (IJES), dengan nomor online ISSN 2987-2243, adalah jurnal peer-review akses terbuka yang bertujuan untuk menerbitkan makalah penelitian asli yang berkaitan dengan ekonomi Indonesia. Jurnal ini juga didedikasikan untuk menyebarluaskan artikel yang diterbitkan secara bebas untuk akademisi internasional, peneliti, praktisi, regulator, dan masyarakat umum. Jurnal ini menyambut penulis dari berbagai latar belakang kelembagaan dan menerima makalah penelitian empiris yang ketat dengan metode atau pendekatan apa pun yang relevan dengan konteks atau konten ekonomi dan bisnis Indonesia, selama penelitian tersebut sesuai dengan salah satu dari tiga disiplin ilmu yang menonjol: ekonomi, bisnis, atau akuntansi. IJES diindeks secara Internasional di Google Scholar, DOAJ dan SINTA (Indeks Sains & Teknologi Indonesia).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 3, No 1 (2024): Indonesian Journal Of Economy Studies" : 2 Documents clear
Capacity Building of MSME Actors through Online Business Innovation Training and the Utilization of Digital Media Ningsih, Murni; Sangadji, Fajriyani; Septa, Giar
Indonesian Journal Of Economy Studies Vol 3, No 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth but often face challenges in marketing and business management in the digital era. This study aims to enhance the capacity of MSME actors through training in online business innovation and the utilization of digital media. The methods employed include a participatory approach, practical training, and intensive mentoring for MSME actors in the target area. The training materials cover digital marketing strategies, the use of social media as a promotional platform, and the optimization of marketplaces to increase sales. The results of the study indicate that after participating in the training, MSME actors experienced improved skills in creating creative content, utilizing digital marketing features, and managing online stores. Additionally, there was an average sales increase of 35% within three months post-training. This study concludes that training in online business innovation and the utilization of digital media significantly contributes to strengthening the competitiveness of MSMEs in the digital era.Keyword: MSMEs, online business innovation, digital, digital marketing
Building a Digital Entrepreneur Mindset Through Online Business Workshops for MSME Actors Maimuna, Fransiska Fitria; Fawzan, Ryan Ahmad; Ramadhan, M Noval
Indonesian Journal Of Economy Studies Vol 3, No 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.69

Abstract

The development of digital technology has created great opportunities for Micro, Small and Medium Enterprises (MSMEs) to develop. However, many MSMEs do not yet have the digital entrepreneurial mindset needed to utilize this technology optimally. This research aims to build a digital entrepreneurial mindset in MSME players through knowledge transfer methods in the form of online business workshops. Low levels of digital literacy and dependence on conventional business methods are the main challenges for MSMEs in adapting to the digital era. Through knowledge transfer, MSME players are given understanding and practical skills to utilize digital technology in business development. The research results show that the method of transferring knowledge through this workshop is able to increase MSME actors' understanding of digital technology and change their thinking patterns in a more innovative direction. This program is expected to be the first step in supporting the digital transformation of MSMEs to be more competitive in the global market.Keyword: Digital Entrepreneur, Online Business Workshop, MSMEs, Mindset, Digital Technology

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