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Vitria Puri Rahayu
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INDONESIA
Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi
Published by Universitas Mulawarman
ISSN : -     EISSN : 27210855     DOI : https://doi.org/10.30872/prospek
Core Subject : Education, Social,
Education Social Sciences
Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi published by the Department of Economic Education, the Faculty of Teacher Training and Education, Universitas Mulawarman, which is published twice a year in June and December. It contains articles of research or study of literature in the field of Economic Education. Articles are written in Indonesia.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 52 Documents
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ANALISIS STRATEGI PEMASARAN PADA PENGRAJIN SARUNG TENUN DI SAMARINDA Jeniati Paladan; Rahayu, Vitria Puri; Sutrisno
Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Vol. 6 No. 1 (2024)
Publisher : Prodi Pendidikan Ekonomi Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/prospek.v6i1.4542

Abstract

This research aims to determine the application of the marketing mix strategy in the Samarinda Woven Sarong business. This research uses qualitative descriptive research, by collecting data through interviews with craftsmen or owners of Samarinda woven sarong businesses. Based on the results of research and discussion, it shows that the implementation of the 4P marketing mix strategy (Product, Price, Promotion, Place). In the Woven Sarong Business. The use of market places and social media such as Shopee, Instagram, Facebook, WhatsApp as promotional strategies as well as distribution locations is based on customer orders, especially in the production of clothing types. The most prominent products are related to color design, where craftsmen use light colors that are trending, This received a positive response from customers.
ANALISIS KEPUTUSAN PEMBELIAN PRODUK TAS JIMS HONEY DI KOTA SAMARINDA Mutiara Rahmah; Rahayu, Vitria Puri; Ellyawati, Noor
Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Vol. 6 No. 2 (2024)
Publisher : Prodi Pendidikan Ekonomi Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/prospek.v6i2.4545

Abstract

Purchasing decisions are important for the sustainability of a business, this study aims to determine how purchasing decisions are made at the Jims Honey Store in Samarinda City. This study is a descriptive study with a quantitative approach, data collection using a questionnaire with a sample size of 30 people, while data analysis uses descriptive analysis. The results of the study showed that purchasing decisions at the Jims Honey store in Samarinda City were high with an average value of 4.11 which is categorized as high. This purchasing decision is measured by five indicators, namely problem recognition, information search, evaluation of various alternatives, purchasing decisions and post-purchase decisions, where the results of the study show that all of these indicators have high and very high values because they are responded positively by respondents. The indicator that is least lies in searching for information through friends, this is because various online platforms make it easier for consumers so they don't have to ask friends to get product information.

Page 6 of 6 | Total Record : 52

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