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Journal Integration of Social Studies and Business Development
Published by Integrasi Sains Media
ISSN : 29881137     EISSN : 29881137     DOI : https://doi.org/10.58229/jissbd
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal Integration of Social Studies and Business Development (JISSBD) is an international, multidisciplinary, open-access journal aiming to promote and enhance research in all social studies and business development fields. It publishes peer-reviewed articles and encourages an interchange between social studies and business researchers, educators, and managers. The journal has been published regularly since 2022, three times a year in the English language. Authors, editors, and reviewers respect ethical behavior standards when publishing a peer-reviewed article. Editors of the Journal Integration of Social Studies and Business Development vigorously promote research integrity and aim to prevent scientific misconduct, such as fabrication, falsification, plagiarism, redundant publication, and authorship problems. All submitted manuscripts are checked using Turnitin. Our focus and scope are related to social and multidisciplinary studies.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024)" : 9 Documents clear
The Accuracy of Relative Valuation Methods in Predicting the Offer Price of Indonesian IPO Stocks Ravenza, Rafi; Raden Aswin Rahadi
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.237

Abstract

The increasing Initial Public Offerings (IPO) trend in Indonesia has created many investment opportunities for institutional and retail investors. However, multiple valuation methods often result in varying IPO price predictions, leading to uncertainty and confusion among investors. This study aims to assess the effectiveness of relative valuation methods in predicting IPO offer prices, focusing on widely adopted methods due to their simplicity and accessibility. The research evaluates three popular relative valuation metrics: the price-to-book (P/B) ratio, the price-to-earnings (P/E) ratio, and the price-to-sales (P/S) ratio. By analyzing companies that went public in Indonesia in 2023 and utilizing average financial ratios from the preceding year, the study seeks to determine which method provides the most accurate price predictions. The findings indicate that the P/B ratio is the most reliable method, achieving an average absolute error of 51.1%. This suggests that the P/B method minimizes valuation errors more effectively than P/E and P/S ratios. Moreover, regression models' P/B ratio demonstrates the highest adjusted R² value of 0.781, further validating its predictive accuracy. The implications of this study are significant for investors and financial analysts who rely on relative valuation methods to make informed decisions about IPO investments. By highlighting the P/B ratio's superior performance in predicting IPO offer prices, this research contributes to the ongoing discourse on valuation methodologies and their practical application in emerging markets like Indonesia.
Financial Feasibility of Service-Based Business: A Case Study of Mengasihi Group Hermawan, Zakaria Khori
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.241

Abstract

In Indonesia, over 6,300,000 toddlers are affected by stunting. Research indicates that the prevalence of stunting among children of working mothers is 30.6%. Despite the associated health risks, many working mothers prefer formula milk as a substitute for breast milk. Mengasihi, a health technology start-up providing breast milk powdering services for personal use, aims to offer babies a simple and effective nutritional solution. This study investigates the financial feasibility of Mengasihi as an early-stage start-up. It was found that cash flow plays a crucial role in start-up failure, impacting long-term organizational success. A feasibility study assessed Mengasihi's financial viability, analyzing internal and external financial conditions using criteria such as Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) based on five-year financial projections. The results indicate that the Mengasihi project is financially viable, and an implementation plan was provided as part of the study.
Enhancing Educational Comic Book Innovation Through Design Thinking: A Case Study of Lab Buddy Chairunnisa, Ainaya; Suharto, Yulianto
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.242

Abstract

Indonesia's significant demographic dividend presents a valuable opportunity that should be leveraged to achieve the vision of Indonesia Emas 2045, with a key focus on enhancing educational quality. Despite government efforts to increase the number of schools, the quality of education in Indonesia still lags behind international standards. To address this issue, the Indonesian government needs to develop a learning environment that caters to students' diverse needs and learning styles, particularly in Mathematics. Technological advancements have introduced innovative educational tools, including math educational comics. This research aims to develop an innovative math educational comic that aligns with students' and parents' needs and preferences, utilizing the design thinking approach. Data was collected through semi-structured interviews with the target customers of this product—the analysis of this data involved open coding, pattern coding, and triangulation to ensure validity. The findings indicate that while the product aligns with the respondents' needs and preferences, there is room for improvement in the comic's sentence structure. Feedback from participants should be carefully considered before finalizing the product, underscoring the importance of design thinking in effectively addressing the needs and preferences of the target audience.
Analyzing The Optimal Leadership Style To Enhance Organizational Commitment In Student-Composed Startup: An Ethnographic Study of Asa Cerra Kristarno, Regatta Odyssy; Wisesa, Anggara
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.244

Abstract

Employees' decisions and actions have a significant impact on organizational performance. How a company treats its employees can benefit or harm the organization. Research indicates that employees with high organizational commitment contribute to better business outcomes. Leaders and managers play a crucial role in fostering this commitment by ensuring employees understand their roles, receive the necessary support, and recognize how their work contributes to the organization's success. However, a one-size-fits-all leadership approach is ineffective; leadership styles must be tailored to the organization's needs. In startups like Asa Cerra, a student-based healthy food technology company, each team member's contribution is crucial for rapid innovation. Asa Cerra faces frequent delays and underperformance, suggesting a decline in team commitment, which is essential for success. This study aims to identify the optimal leadership style for Asa Cerra to enhance organizational commitment. Using an ethnographic research design, data were collected through participant observation, in-depth interviews, and auto-ethnography from key informants, including team leaders and members. The analysis revealed that Asa Cerra's current leadership employs pace-setting and affiliative styles. While these styles have benefits, they fail to meet the co-founders' aspirations for stronger organizational commitment. The study suggests that combining coaching and democratic leadership styles could better enhance commitment. These styles align well with team members' expectations and address the limitations of the current pace-setting and affiliative approaches. By adopting coaching and democratic leadership, Asa Cerra can improve team commitment, leading to better performance and innovation.
Exploring Customer Needs To Develop New Educational Toys Using The House of Quality Framework: A Case of Safeur Hotmida, Qiraina Febe; Basri, Mursyid Hasan
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.245

Abstract

The toy market is experiencing steady growth, with a notable shift towards educational options that blend entertainment with learning. Recently, there has been an increased emphasis on STEM (Science, Technology, Engineering, and Mathematics) skills. Despite this market expansion, the educational toy sector, particularly in Indonesia, is still emerging, with low adoption rates for STEM toys. Safeur aims to address the needs of millennial parents by creating STEM toys that combine construction sets with educational value. Following various stages of development, Safeur launched its product in February 2024. However, despite extensive promotion and a strong online presence, initial sales were limited to only five units, indicating a potential mismatch between the product's features and market demands based on customer feedback. This research investigates customer needs and preferences for educational toys and identifies the features that should be incorporated into Safeur's educational toy sets using the House of Quality framework. A qualitative approach involves interviews with Safeur's customers and customer personas. The interview results are analyzed using the House of Quality framework to guide the development of new educational toys for Safeur. The findings emphasize the importance of incorporating interactive learning features, enhancing visual appeal, and ensuring effective information delivery. These insights are expected to inform strategic product development and better align Safeur's offerings with market needs in Indonesia.
Enhancing Brand Awareness Through Visual Branding: A Case Study of Pet&Co Aginsa, Meidina Puteri; Wulansari, Amilia
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.246

Abstract

Effective visual branding is essential for boosting brand awareness in Indonesia's rapidly growing pet care industry. This study investigates the challenges faced by Pet&Co, a new pet supplement brand, in enhancing its social media presence and brand recognition. Despite its innovative product, 'Colla Blend,' Pet&Co struggles with low engagement and brand visibility, particularly on Instagram. Through a comprehensive research approach that includes consumer feedback, expert opinions, and a literature review, the study identifies key factors for improving visual branding: logo design, colour scheme, typography, size, shape, and imagery. Proposed strategies to address these branding issues involve enhancing social media marketing, expanding the e-commerce presence, collaborating with pet shops and influencers, targeting B2B markets, and investing in product innovation. These strategies aim to rectify current branding deficiencies and strengthen Pet&Co's market presence. The findings suggest that a multi-platform exposure strategy, combined with dynamic and engaging content, will significantly improve brand visibility and consumer interaction in the competitive pet care industry.
Impact of Mobile Banking Usage Intensity On Idx-Listed Banks' Performance Juanda, Kadek Yoga Ade; Kitri, Mandra Lazuardi
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.254

Abstract

This study investigates the impact of mobile banking usage intensity on the performance of banks listed on the Indonesia Stock Exchange (IDX), specifically focusing on Return on Assets (ROA) and Return on Equity (ROE). The analysis is divided into pre-COVID-19 (2013-2019) and during/after COVID-19 (2020-2023). Data from 14 banks were examined using the Pooled Ordinary Least Squares (OLS) method. The results show that mobile banking usage positively affects bank performance in both periods. Prior to the pandemic, increased mobile banking transactions significantly enhanced profitability and equity returns, indicating improved efficiency in generating earnings from assets and a positive impact on returns to shareholders. This positive effect became more pronounced during and after the pandemic, reflecting a greater reliance on digital banking channels. The COVID-19 pandemic notably shifted consumer behaviour towards higher adoption of digital solutions. The study also highlights significant differences between small and large banks. For smaller banks, mobile banking usage did not significantly impact performance metrics, suggesting challenges in leveraging digital banking effectively. In contrast, larger banks experienced significant improvements in ROA and ROE due to mobile banking usage, benefiting from their substantial resources and advanced technological infrastructure. Overall, this research underscores the crucial role of digital transformation in enhancing bank performance, particularly during crises. The findings suggest that continued investment in mobile banking technologies is essential for sustaining and improving financial performance.
Electronic Sourcing as an E-Procurement Practice and Its Role on Organizational Performance Murithi, Linus Ndege; Ngugi, Patrick Karanja; Kiarie, David
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.258

Abstract

State-owned corporations in Kenya are tasked with executing public functions on behalf of the government and supporting the private sector in delivering core commercial services. Procurement processes within these corporations are critical, given that they manage a significant portion of government spending. However, these corporations have been plagued by increased misappropriations, largely due to inefficient procurement practices. One notable weakness is the ineffective sourcing of key suppliers, which has exacerbated these procurement issues. The empirical literature suggests that electronic sourcing can help mitigate inappropriate procurement processes. Nonetheless, this issue has not been thoroughly explored within the Kenyan context, particularly among state corporations. This paper aims to address this gap by assessing the impact of electronic sourcing on the performance of state corporations in Kenya. The study is grounded in dynamic capabilities theory and employs a descriptive correlational research design. Data were collected from a sample of 153 respondents out of a population of 248, using a questionnaire administered physically through a drop-and-pick method. Analysis was conducted using SPSS, with quantitative data evaluated through descriptive statistics (mean and standard deviation) and inferential statistics (regression model). The findings indicate that electronic sourcing significantly affects the performance of state-owned corporations in Kenya. The study concludes that electronic sourcing is crucial for ensuring audit trails, enhancing service delivery, and managing operational costs effectively. Embracing electronic sourcing could, therefore, enable state corporations to improve their performance by becoming more effective in their roles and functions.
Performance of Insurance Brokerage Firms: The Role of Insurance Process Innovation as an Entrepreneurial Innovation Mira, Gerald Kariithi; Ngugi, Karanja; Nyang’au, Samson
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.263

Abstract

This study investigates the impact of process innovation as a form of entrepreneurial innovation on the performance of insurance brokerage firms in Kenya. The research is set against the backdrop of persistent underperformance in the sector despite the critical role these firms play in promoting insurance penetration. The inability to enhance process efficiency has been identified as a key factor contributing to their poor performance. Grounded in the diffusion of innovation theory, the study employed a cross-sectional descriptive research design, surveying all 216 insurance brokerage firms in Kenya through a census approach. Data was collected via questionnaires and analyzed using both quantitative (descriptive and inferential statistics) and qualitative (content analysis) methods, with SPSS software used for the quantitative analysis. The findings indicate that process innovation has a significant and positive influence on the performance of these firms. The study concludes that many insurance brokerage firms fail to fully embrace process innovation, resulting in inefficiencies that hinder their operational performance and long-term success.

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