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Journal of Consumer Study and Applied Marketing
Published by Integrasi Sains Media
ISSN : 29881404     EISSN : 29881404     DOI : 10.58229/jcsam
Core Subject : Social,
Social Sciences
Journal of Consumer Study and Applied Marketing (JCSAM) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics worldwide. JCSAM welcomes articles in consumer studies, marketing, and business; both applied and theoretical. Theoretpapersicles must link theory and essential and exciting business applications. The JCSAM is published annually in January, May, and September. It only accepts and reviews manuscripts that have not been published previously (in any language) and are not being reviewed for possible publication in other journals. This journal is an open-access journal that can be of essential reading for academic researchers and business professionals. Articles may include but are not limited to consumer behavior, social media marketing, marketing strategies, supply-chain management, pricing policy, tourism management, and small-medium business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 55 Documents
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The Mimicry of Identity: A Visual Semiotic Analysis and Pattern Recognition of City Branding in Indonesia Prawira, Nanang Ganda; Prawira, Mega Fitriani Adiwarna
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.464

Abstract

In the era of regional autonomy, Indonesian jurisdictions are increasingly racing to articulate distinct promotional identities to compete for global capital and tourism. However, this pursuit of distinction often yields a landscape of visual conformity. This study investigates the visual DNA of N=13 purposively selected, officially verified promotional brands to understand the structural forces behind this homogenization, explicitly excluding administrative heraldry to resolve the issue of categorical conflation. Employing a multi-method qualitative approach, the research combines Visual Content Analysis (VCA) with a three-stage Social Semiotic protocol (denotation, connotation, and myth) adapted from Roland Barthes. The findings reveal a significant paradox: while ethnic markers are utilized to signal authenticity, they are predominantly framed within a Global Modernist shell. This is characterized by the overwhelming dominance of English-language slogans (76.9%) and standardized sans-serif typography (84.6%). The analysis unmasks the Myth of Uniqueness, demonstrating that the branding process is governed by mimetic isomorphism—a bureaucratic reflex to imitate successful peers to secure institutional legitimacy. Consequently, local heritage is often reduced to a commodified ornament, leading to identity drift and a dilution of the city’s Unique Selling Proposition (USP). The study concludes that to break the cycle of visual mimicry, municipal governance must shift from top-down administrative projects to participatory, narrative-centric brand management. The research introduces Semiotic Due Diligence as a strategic requirement for developing authentic and resilient place brands in emerging economies.
Integrating Islamic Ethics Into Pro-Environmental Behaviour: A Systematic Literature Review And Proposed Conceptual Framework Eko Susanto; Siti Hafsah Zulkarnain
Journal of Consumer Studies and Applied Marketing Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v4i1.465

Abstract

The integration of Islamic ethics into pro-environmental consumer behavior has emerged as a rapidly expanding research domain; however, extant frameworks remain fragmented. This study aims to synthesize global literature on green consumption within an Islamic context through a Systematic Literature Review (SLR). Utilizing the PRISMA 2020 protocol, 78 Scopus-indexed articles published between 2015 and 2025 were analyzed to identify theoretical antecedents and behavioral barriers. The findings propose the Integrated Islamic Green Behavior Model (IIGBM), which incorporates three primary structural pathways: the Stewardship Pathway (Khalifah), the Balance Pathway (Mizan), and the Wholesomeness Pathway (Thayyib). The analysis reveals a significant "green gap," in which high spiritual intentions are frequently constrained by moderating factors such as premium pricing, limited product availability, and institutional policy constraints. This study concludes that transitioning from a "Halal" compliance orientation toward "Thayyib" ethical values is a critical strategy for converting transcendental accountability into tangible market actions. The theoretical contribution of this research adds a novel dimension to Norm Activation Theory by incorporating a divine ethical calculus into the discourse of sustainable consumerism. The findings further demonstrate that Islamic ethical principles provide explanatory mechanisms beyond conventional environmental behavior theories by embedding divine accountability into sustainable consumption decisions. The theoretical contribution of this research extends the Theory of Planned Behavior (TPB), the Value-Belief-Norm (VBN) theory, and the Norm Activation Theory (NAT) by integrating Khalifah (stewardship), Mizan (balance), and Thayyib (wholesomeness) as distinct pathways linking spiritual responsibility to pro-environmental behavior.
From Rationality to Reality: A Systematic Synthesis of Behavioral Biases and Irrationality in Global Real Estate Markets Muhammad Sahlan; Eko Susanto
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.466

Abstract

The traditional paradigm of real estate finance is currently undergoing a fundamental transition from neoclassical "Rationality" to a more nuanced "Behavioral Reality." This study provides a systematic literature review (SLR) of the behavioral biases influencing global property markets, synthesizing evidence from 97 peer-reviewed documents indexed in Scopus and Web of Science over 26 years (1999–2025). Following the PRISMA 2020 protocol, the review addresses four critical research questions regarding the evolution, taxonomy, geographical distribution, and market impact of behavioral heuristics. The findings reveal a significant surge in publication density between 2020 and 2025, driven by global economic uncertainty and the digitalization of property markets. A comprehensive taxonomy identifies herding behavior as the most dominant bias, functioning as a psychological bridge between individual cognitive errors (e.g., anchoring) and collective social sentiment. Methodologically, the landscape is shifting from macro-econometric modeling toward experimental designs, particularly in measuring "investor mood." Geographically, a stark divergence is observed: emerging markets (e.g., China, Turkey, and Poland) exhibit significantly higher bias intensity and "intentional herding" compared to developed markets, primarily due to lower institutional transparency. Ultimately, the persistent decoupling of house prices from fundamental values during bubble formations confirms the limitations of the Efficient Market Hypothesis (EMH). The study advocates for the Adaptive Market Hypothesis (AMH) as a superior framework for understanding the "predictable irrationality" of market participants. These insights offer practical implications for investors, practitioners, and policymakers in developing behaviorally informed "early warning systems" to mitigate systemic volatility in the global real estate ecosystem.
Air Travel as Part of the Tourism Experience: Antecedents of Travel Advocacy Among Airline Passengers Marceilla Suryana
Journal of Consumer Studies and Applied Marketing Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v4i1.491

Abstract

Air travel has increasingly evolved from a purely functional mode of transportation into an integral component of the tourism experience. Despite this transformation, airline research continues to emphasize service quality, satisfaction, and loyalty, while paying limited attention to the mechanisms by which travel experiences translate into advocacy behavior. This study investigates the influence of airline service quality and digital service experience on travel advocacy, with customer experience, perceived value, and memorable travel experience as mediating factors. A quantitative cross-sectional survey was conducted among 500 airline passengers in Indonesia who had undertaken leisure travel by air within the previous twelve months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both airline service quality and digital service experience significantly enhance customer experience. Customer experience subsequently positively affects perceived value and memorable travel experience, thereby serving as a key mechanism linking airline experiences with advocacy behavior. In turn, perceived value and memorable travel experience significantly influence travel advocacy, with the latter emerging as the strongest predictor. The results highlight the central role of customer experience in transforming service encounters into advocacy behavior. The study extends airline and tourism literature by moving beyond the conventional service quality–satisfaction–loyalty paradigm and positioning travel advocacy as the ultimate behavioral outcome. The findings further suggest that airlines should focus on creating seamless, meaningful, and memorable travel experiences across both physical and digital touchpoints to encourage positive recommendations and advocacy.
From Transactions to Subscriptions: Customer Adoption, Organizational Readiness, and Business Model Innovation in an Emerging-Market Pet Retailer Rima Rupita
Journal of Consumer Studies and Applied Marketing Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v4i1.500

Abstract

Subscription-based business models offer retailers an opportunity to replace episodic transactions with more predictable and enduring customer relationships. However, their implementation requires alignment between customer acceptance and organizational readiness. This study examines how a subscription model can be designed and implemented in an Indonesian multi-branch pet retailer operating in an emerging-market context. An interpretivist qualitative case study was conducted using two parallel interview strands involving 21 customers and nine employees across managerial and frontline roles. The interviews were supported by internal business documents, industry reports, a working subscription-platform prototype, and direct observation of competing retailers. The findings show that customer willingness to subscribe is driven by convenience, automated replenishment, personalization, and reduced stock-out risk, but remains conditional on transparent pricing, flexible modification, easy cancellation, and confidence in service delivery. Organizationally, the retailer possesses a viable recurring-demand base, branch infrastructure, service capabilities, and existing digital channels, yet remains only partially ready because of weaknesses in stock coordination, delivery scheduling, and subscription-specific processes. Fulfilment reliability emerged as the central mechanism linking customer adoption with organizational readiness, as the perceived value of a subscription depends on the retailer's ability to deliver recurring promises consistently. The study further identifies bounded flexibility as a key design principle, in which customers retain meaningful control over quantities, schedules, and cancellations within standardized operational limits. Accordingly, the proposed model combines customizable subscription packages, tiered pricing, scheduled delivery, loyalty incentives, and phased digital implementation. This study contributes to subscription business model research by conceptualizing viability as an alignment outcome between customer-side acceptance and organizational execution, rather than as a consequence of adoption intention alone. It also provides context-sensitive insights into subscription-based transformation in emerging-market specialty retail.

Page 6 of 6 | Total Record : 55

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