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Fishing Tourism Business Planning Strategy To Increase People's Income in Lancang Island, Kepulauan Seribu Mega Fitriani Adiwarna Prawira; Beta Budisetyorini
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

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Lancang Island is one of the islands in the Kepulauan Seribu Regency with the potential for tourism and fishing activities. Some residents of Lancang Island took advantage of the opportunity by establishing a fishing charter business. This study aims to provide a proper planning strategy for the tourist business unit to increase public income on Lancang Island. The fishing tourism business in Lancang Island includes four units such as Fishing Charter, Boat Rentals, Catering, and Accommodation. The data used are primary and secondary, and the research method is qualitative and presented descriptively. According to research using the BCG Matrix, the entire fishing charter units on Lancang Island are in the Cash Cow quadrant, so concentric diversification is a viable planning strategy. The planning strategies consist of product planning, market and marketing planning, and technology planning tailored to each business unit.

A Review of Sustainable Tourism Curriculum on Higher Education Chandra Budhi Septyandi; Mega Fitriani Adiwarna Prawira
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

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Global researchers have widely carried out publications on the tourism curriculum. The issue of sustainable tourism has been agreed upon as a platform for the development of world tourism. This study was conducted by studying reputable scientific articles on the tourism curriculum by connecting the two perspectives. Using the Systematic Literature Review (SLR) approach in the 2017-2022 scientific article, it was found that there are various pedagogical approaches to delivering sustainable tourism materials in universities. Student-based learning techniques were the determining factors for learning success, supported by the strategic partnership of higher education institutions with the tourism industry. Sustainable tourism learning in higher education was a long-term investment in tourism's human resources to realize tourism that can balance business, ecological and social benefits in the present and future.

Model Pengembangan Aktivitas Wisata di Kawasan Sungai Cilimbung Kabupaten Garut Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Pariwisata menjadi salah satu sektor bisnis unggulan yang terus mengalami perkembangan dalam kajian akademis. Penelitian ini bertujuan mengungkap model pengembangan aktivitas wisata dalam mendukung peningkatan bisnis masyarakat di Kawasan Sungai Cilimbung Kabupaten Garut. Metode yang diterapkan yaitu deskriptif-kualitatif dengan unit analisis sumberdaya produk dan sumberdaya sosial di lokasi penelitian. Penelitian ini telah menemukenali konsep aktivitas wisata yang sesuai untuk dikembangkan di Kawasan Sungai Cilimbung berdasarkan konsep experiential tourism. Selanjutnya, penelitian ini telah menghasilkan pemetaan minat dan kepentingan stakeholder terkait, untuk dikaji lebih jauh dalam pengambilan keputusan pembangunan bagi pemerintah dan masyarakat.Tourism is one of the leading business sectors that continues to grow in academic studies. This study aims to reveal a model for developing tourism activities in supporting community business improvement in the Cilimbung River Basin, Garut Regency. The method used is descriptive-qualitative with unit analysis of product resources and social resources at the research site. This research has identified the concept of tourism activities that are suitable to be developed in the Cilimbung River Area based on the concept of experiential tourism. Furthermore, this research has resulted in mapping the interests and interests of relevant stakeholders, to be studied further in making development decisions for the government and the community.

Development of Asahan River Tourism Activities in Support of National Tourism Strategic Area of Lake Toba Mega Fitriani Adiwarna Prawira; Beta Budisetyorini; Deddy Adisudharma; Dicky Arsyul Salam; Wisi Wulandari; Eko Susanto
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

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Following up on the Development of The National Tourism Strategic Area of Lake Toba, which was directed in the study "Integrated Tourism Masterplan for Lake Toba" (ITMP Danau Toba) in 2018, one of which was the development of river-based natural tourism attractions allocated in the Asahan Watershed including Asahan Regency, Tanjung Balai Municipality, Toba Samosir Regency, and Simalungun Regency. Regarding the policy of river-based tourism attractions, this research is focused on developing river tourism activities that will have implications for the development of the natural attraction of the Asahan River. This study has produced a mixed method of sustainable tourism development strategies by prioritizing the benefits of the ecological, socio-economic and cultural environment. Development is directed towards packaging special interest tourism products following the characteristics of available resources.

Pelatihan Pengemasan Paket Wisata dan Media Promosi Digital Bagi Pelaku Pariwisata Di Kawasan Wisata Sawarna Kabupaten Lebak Provinsi Banten Kurnia Fajar Afgani; Yunieta Anny Nainggolan; Raden Aswin Rahadi; Asep Darmansyah; Dematria Pringgabayu; Octaviani Ratnasari Santoso; Adam Aliya Silmi; Eko Susanto; Syifaa Novianti; Chandra Budhi Septyandi; Mega Fitriani Adiwarna Prawira
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.504

The development of community-based tourism is an alternative approach to improving the welfare of a community. Based on this concept, community service activities are carried out to strengthen tourism management competencies for the community in the Sawarna Beach Area. The activities are carried out using off-site and on-site concepts through the application of training modules and workshops on the preparation of an electronic catalog. Pokdarwis Tanjung Layar as a partner for community service activities shows full support in the form of participating in all series of activities and providing input on packaging thematic tour packages. The results of this activity are in the form of 5 (five) electronic catalogs regarding the theme of tourism products in the Sawarna Beach Tourism Area, namely adventure, culture, nature, fishing and geoparks. This community service activity is expected to be followed up by tourism actors in the Sawarna Beach Tourism Area in order to sharpen and expand the benefits of the activities that have been carried out.

Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat Nanang Ganda Prawira; Arief Johari; Mega Fitriani Adiwarna Prawira; Eko Susanto
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 4 No 2 (2020): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v4i2.307

The tourism development on Plentong Beach, Ujunggebang Village, Sukra District, Indramayu Regency has shown a positive impact on socio-economic and ecological conditions in this region. Collaboration between the Village Government, BUMDES Maju Ujunggebang and the community has been able to turn Plentong Beach into an inclusive tourist destination for the people of the North Coast of West Java. To expand marketing communication and provide visual identity, a visual branding product was designed in Community Service activities by applying the Design Thinking method through observation, interviews, and Focus Group Discussions. This activity has succeeded in designing a visual branding product that will be applied to souvenir products according to the needs and interests of partners. In the future, it is necessary to develop visual branding on marketing communication media in the form of websites, signage, and social media to expand the popularity of Plentong Beach which in turn attracts more visits from wider demographic and geographic segments for the advancement of destinations and people on Plentong Beach.

Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Eko Susanto; Syifaa Novianti; Wahyu Rafdinal; Mega Fitriani Adiwarna Prawira; Chandra Budi Septyandi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Program Pascasarjana

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The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.

Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Eko Susanto; Syifaa Novianti; Wahyu Rafdinal; Mega Fitriani Adiwarna Prawira; Chandra Budi Septyandi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.04

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.

Halal Tourism Destination from Tourist Perspectives: A Review Mega Fitriani Adiwarna Prawira; Yudha Pamungkas; Dea Latul Inayah Agustin; Fitriani Salsabil Tanisa; Allya Dini Alviana; Dian Nur Anisa; Rachmat Syam
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.75

Halal tourism has developed as a model for developing tourism destinations amid various existing development approaches. The difference is that halal tourism is formed through an image embedded in a tourism management area that seeks to accommodate the unique needs of Muslim tourists. This study utilizes metadata on Google Scholar and selects 11 papers in the Scopus database to formulate the results of previous studies focusing on halal tourist destinations from visitors' perspectives. From the results of this systematic study, a future research framework is offered where the sustainability of halal tourist destinations can be developed on the management of tourist satisfaction formed by product quality, institutional and social support, and image.

A Review of Sustainable Tourism Curriculum on Higher Education Chandra Budhi Septyandi; Mega Fitriani Adiwarna Prawira
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.37

Global researchers have widely carried out publications on the tourism curriculum. The issue of sustainable tourism has been agreed upon as a platform for the development of world tourism. This study was conducted by studying reputable scientific articles on the tourism curriculum by connecting the two perspectives. Using the Systematic Literature Review (SLR) approach in the 2017-2022 scientific article, it was found that there are various pedagogical approaches to delivering sustainable tourism materials in universities. Student-based learning techniques were the determining factors for learning success, supported by the strategic partnership of higher education institutions with the tourism industry. Sustainable tourism learning in higher education was a long-term investment in tourism's human resources to realize tourism that can balance business, ecological and social benefits in the present and future.

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