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Dewi Nuryanti
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esensilinguaibn@gmail.com
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+6281363176255
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esensilinguaibn@gmail.com
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Redaksi Jurnal Esensi Lingua Institut Bisnis Nusantara Kantor LRPM Gedung IBN Lt. 1 Jln. Mayjend. D.I. Panjaitan Kav. 24 By-pass. Jakarta Timur 13340 lrpm@ibn.ac.id
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Kota adm. jakarta timur,
Dki jakarta
INDONESIA
ESENSI LINGUA
Published by Institut Bisnis Nusantara
ISSN : 22265564     EISSN : -     DOI : -
Core Subject : Humanities, Education,
Humanities Education Languange, Linguistic, Communication & Media Other
Focus: mendiseminasikan hasil penelitian dan tugas akhir mahasiswa agar dapat diakses secara mudah dan memberikan manfaat bagi praktisi bisnis dan akademisi. Scope : Linguistik, Sastra, dan Pengajaran Bahasa program studi bahasa Inggris Institut Bisnis Nusantara yang memuat artikel penelitian di bidang Linguistik, Sastra, dan Pengajaran Bahasa, baik bahasa Inggris maupun bahasa Indonesia.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 1 Documents
 1 
Search results for , issue "Vol 2 No 2 (2020): Esensi Lingua 2020" : 1 Documents clear
The 2020 Pocari Sweat TV Advertisement’s Interpretation Dewi Nuryanti; Annisa A. T. Basuki
ESENSI LINGUA Vol 2 No 2 (2020): Esensi Lingua 2020
Publisher : Lembaga Riset dan Pengabdian Masyarakat Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is aimed to analyze the interpretation of the Pocari Sweat advertisement 2020. The aims are to identify the interpretation meaning of the sentence in the advertisement itself, to identify the way that makes Pocari Sweat become an effective Advertisement that uses the narrative form, and to identify the effects of advertisement that uses the narrative explanation. The writer uses the theory of Dodd 2012 and Rossalotos 2015 to do the research. This research uses the qualitative method. The result of this research shows confidence, freedom, and spirit. Besides that, the way that makes this advertisement effective is the message, before it is too late and regrets getting old. In the conflict, there is a struggle with character confidence. The character, in this advertisement, is a character who builds and gives the message. The plot, this advertisement gives a sequence from the introduction, the conflict, and the result of the conflict itself. The last, the effects of this research provide a positive effect on teenagers. The research also found the moral values in this advertisement: Persistence, keep strong, and never give up.

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