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Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 4 (2023): JSSBS" : 5 Documents clear
Analysis of Service Levels on Gojek Customer Satisfaction in the Period After the Covid-19 Pandemic Nia Eliza; Yanti Putri; Firman Priyanto
Journal of Social Science and Business Studies Vol. 1 No. 4 (2023): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v1i4.42

Abstract

This research aims to analyze the differences that consumers can feel regarding the differences in the Gojek application before the pandemic, during the pandemic, and after the pandemic. The type of research carried out is quantitative research, usually referred to as using calculated numbers. The population in this study were all 30 Go-Jek application users. In taking samples using the census sampling technique, namely taking samples based on the existing population. The sample in this study amounted to 30 people. The primary data source used in this research is the results of questionnaires filled out by respondents. The data analysis method that will be used in this research is quantitative analysis. In this research, data analysis will use descriptive statistical techniques and multiple linear regression models. The services provided by Gojek do not have a significant influence on the satisfaction of customers using the Gojek application, which means that Gojek has carried out or fulfilled customer desires very well, which has been proven in the results of our questionnaire in the average indicator, which states strongly agree in every question given.
The Influence of Ease of Use, Usefulness, Trust, Attitude on Intention in Small, Micro and Medium Enterprises in Tangerang Riki Firmansyah; Candra Putra
Journal of Social Science and Business Studies Vol. 1 No. 4 (2023): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v1i4.43

Abstract

The use of digital wallets as a form of electronic money has become popular in Indonesia, providing benefits for both customers and traders. Digital wallets enable payments via QR code and provide efficiency in financial management. Digital financial systems also increase efficiency and productivity in fund transfers, payments, and investment management. The aim of this research is to see whether digital payments can improve the quality of MSME financial management. To explore the background of the problems listed, a descriptive approach is used. The population in this study was 50 MSMEs in Tangerang City and Tangerang Regency. In this research, the primary data used is the results of filling out questionnaires by research participants. Based on the results of our group analysis, it can be concluded that the factors perceived ease of use, perceived usefulness, trust, and attitude towards digital payment have an impact on the intention to use digital payment and the equitable use of digital payment for Indonesian MSMEs
The Influence of Psychological Pricing, Brand Awareness and Promotional Media on Purchasing Decisions for Mineral Water Products Ali Imran
Journal of Social Science and Business Studies Vol. 1 No. 4 (2023): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v1i4.44

Abstract

This research aims to determine the influence of psychological pricing, brand awareness, and promotional media on decisions to purchase mineral water. In this research, the quantitative descriptive method was used. In this research, the data collection method used is the survey research method. Data collection was carried out by distributing questionnaires online via Google Form to 30 people. Judging from the research results, it can be seen that there is no influence between psychological pricing, brand awareness, and promotional media on purchasing decisions. Psychological pricing can have a significant influence on student purchasing decisions. Prices that end with a lower number tend to make the product appear more affordable and attractive to consumers. This pricing strategy can influence the perceived value of the product and generate incentives to purchase mineral water. Brand awareness of available mineral water also influences students' purchasing decisions. If students have good knowledge about a particular brand of mineral water being sold, they are more likely to choose that brand because they have higher trust and familiarity with that brand. The promotional media used to market mineral water products also plays a role in influencing students' purchasing decisions. If you use effective promotional media such as television advertisements, social media, or attractive brochures, you can attract students' attention and influence them to choose the mineral water products being sold.
The Influence of Brand Image and Brand Ambassadors on Consumer Purchase Interest in Scarlett Products Rani Alika; Nisa Syafitri; Ares Permana
Journal of Social Science and Business Studies Vol. 1 No. 4 (2023): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v1i4.45

Abstract

This research aims to find out whether there is an influence that brand image and brand ambassadors have on consumer purchasing decisions. In this research, researchers used quantitative research methods with causal research. In this research, the target population and sample are women and men who use products from the Scarlett company. The sampling technique used by researchers is purposive random sampling. The sample size was 50 respondents. In this research, the data collection techniques used by researchers were observation and questionnaire techniques. In this research, researchers used the IBM SPSS version 26 program with the aim of analyzing data and calculating statistics on a Windows basis. This research uses multiple regression analyses. The results showed that corporate image, user image, product image, and brand ambassador increased purchasing decisions. With consistent and continuous promotions by brand ambassadors, company can experience a significant increase in sales. Consumers who are interested and confident in the brand will be more likely to buy the company's products. By using brand ambassadors who are well-known and have a wide network, companies can increase the level of public awareness of their brand. Brand ambassadors will promote the brand continuously through social media, events, and shows, thereby creating greater exposure for the brand. People are more interested in and likely to pay more attention to brands promoted by someone they know or admire.
The Influence of Customer Satisfaction, Application Quality and Price Perception on Customer Loyalty in the GRAB Application Ega Amalia; Anggara Dimar; Susi Oktavia
Journal of Social Science and Business Studies Vol. 1 No. 4 (2023): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v1i4.46

Abstract

This research aims to determine the influence of customer satisfaction, price quality, and price perception on customer loyalty. Researchers used descriptive methods and a post-positivistic paradigm. The sample used was 73 students who had made transactions on the GRAB application. The data collection technique uses a questionnaire. The data analysis used in this research uses quantitative analysis. In-depth data analysis techniques for quantitative research using regression. Researchers use parametric statistics based on the nature of the data analyzed on an interval scale. Based on the discussion of the research results that have been conducted, it can be concluded that customer satisfaction, application quality, and price perceptions have no influence on customer loyalty. In the data obtained, the majority of respondents were satisfied with the service. The data results show that the service they feel is quite good but still not optimal. If the application can improve service in accordance with customer expectations, a positive perception of the application will arise, and customer loyalty towards the application will increase. According to the results of the data analysis, the majority of respondents felt that the quality of the application was very good. This has a positive effect because it can fulfill customer satisfaction through the application. For price perceptions, the data shows that pricing is good enough but not optimal. For this, you can adjust rates according to customer perceptions.

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