cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendy Tannady
Contact Email
jssbs.publishergema@gmail.com
Phone
-
Journal Mail Official
jssbs.publishergema@gmail.com
Editorial Address
Puri Beta, Tanjung 5/16, Tangerang
Location
Kota tangerang,
Banten
INDONESIA
Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024): JSSBS" : 5 Documents clear
The Impact of Ewom, Brand Attitude, and Brand Image on Sugar Product Purchase Intentions Kaliya, Isabella; Muliyani, Nani
Journal of Social Science and Business Studies Vol. 2 No. 2 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i2.56

Abstract

This research aims to analyze whether there is an influence between Ewom, brand attitude, and brand image on purchase intentions. The researchers collected data by observing, conducting literature studies, and distributing questionnaires to the respondents. From the results of the research that has been carried out, it was found that electronic word of mouth (eWoM) was proven to have a significant influence on the intention to purchase the product. This indicates that the influence of reviews and recommendations via electronic platforms has a positive impact on consumer purchasing interest. Second, brand attitude also has a significant influence on purchase intentions, indicating that consumers' attitudes towards the brand play a crucial role in forming the desire to purchase the product. However, the findings show that brand image does not have a significant influence on purchase intention, indicating that brand image does not directly influence consumer purchase intention. Finally, the research results show that the combination of eWoM, brand attitude, and brand image attitude together have a significant influence on purchase intention for sugar products. These findings provide an important contribution to understanding the factors that influence consumer decisions to purchase certain products in the context of the sugar industry.
Study of the Effects of Service Quality Variables on Customer Satisfaction and Loyalty Halika, Nurma; Kharisma, Kiran
Journal of Social Science and Business Studies Vol. 2 No. 2 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i2.57

Abstract

This research aims to explore the influence of service quality variables on customer satisfaction and loyalty. Adoption of an explanatory survey type was the research method chosen, with a sampling technique that involved identifying customers who regularly visit at least three times a month. A total of 100 respondents were collected during the research using quantitative analysis methods through structural equation modeling (SEM). The research results show that service factors such as tangibility, reliability, responsiveness, and assurance have a significant influence on customer satisfaction. The research results indicate that service quality plays a crucial role in shaping consumer satisfaction, as evidenced by the significant relationships found between service variables and customer satisfaction. Furthermore, customer satisfaction significantly influences customer loyalty. Furthermore, reliability, responsiveness, assurance, and empathy have also been proven to significantly impact customer loyalty. Overall, the research findings indicate that tangible, reliability, responsiveness, assurance, and empathy together influence customer loyalty through customer satisfaction. The importance of the direct influence of service factors on customer loyalty is emphasized with greater value compared to the indirect influence through customer satisfaction. These results illustrate the positive contribution of direct service aspects to forming customer loyalty through increasing satisfaction levels in the restaurants studied.
The Role of Brand Image, Brand Ambassadors and Korean Wave on Intention to Purchase of K-popers Customers Tannady, Hendy; Maulidna, Adelia Putri
Journal of Social Science and Business Studies Vol. 2 No. 2 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i2.66

Abstract

The purpose of this study is to investigate how brand ambassadors and the Korean wave affect brand perception and how that affects consumer choice. Using non-probability selection approaches, a sample of 100 respondents was chosen from a population of K-poppers as part of this quantitative research study. Direct data searches, online research, and questionnaires were used to gather data. Structural equation modeling (SEM) statistical approaches are used in data analysis. The analysis's findings indicate that neither the Korean wave nor brand ambassadors alone significantly affect a company's reputation. Together, nevertheless, they significantly and favorably impact brand image. In addition, the Korean wave and brand image, as well as brand ambassadors, have a big impact on buying decisions. In general, the Korean wave and brand ambassadors have a big impact on brand perception and can influence consumer decisions separately or in tandem. These findings highlight the value of using brand ambassadors and the Korean wave in marketing tactics to create a strong brand identity and influence consumer decisions to buy, particularly among K-pop enthusiasts.
Implementation of Digital Marketing in Increasing Marketing Distribution at Pt. Sreeya Sewu Indonesia, Tbk Anggraeni, Gita Siwi
Journal of Social Science and Business Studies Vol. 2 No. 2 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i2.70

Abstract

The goal of this research is to shed light on the marketing process at PT. Sreeya Sewu Indonesia, Tbk, with a focus on enhancing its digital marketing distribution. The data collection process for this company starts from December 11, 2023, to January 5, 2024. After the data collection process is complete, the researcher carries out transcription and data processing until January 19, 2024. This research employs a descriptive-qualitative approach. Data collection uses observation, interviews, field notes, and documentation. The results revealed that the decline in the previous quarter was caused by a slow distribution process, which was exacerbated by the difficulty in obtaining raw materials due to soaring prices, and a current lack of intensity in digital marketing, particularly in social media and email.
Intralingual Translation Procedures in Nihon NO Uta Amri, Miftachul; Rusmiyati, Rusmiyati; Adhimas, Yogi Bagus; Birri, Iffa Mar’atus Shohibul; Zulmi, F A. Z.; Irawati, Fitriana Dewi
Journal of Social Science and Business Studies Vol. 2 No. 2 (2024): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v2i2.74

Abstract

The purpose of this study is to analyze how intralingual translation procedures are used in translating modern Japanese songs into classical Japanese. This study used a descriptive qualitative method with Vinay and Darbelnet's translation procedures theory to explain the process of intralingual translation. The results of the study showed that the song translated influenced the use of translation procedures. For example, the song "千本桜" by Kuro Usa-P uses adaptation translation procedures, that is 18 of 30 data, "夜に駆ける" by YOASOBI uses literal translation procedures, that is 24 of 34 data, and then "ドライフラワー" by Yuuri uses equivalence translation procedures, that is 13 of 23 data. The use of literal translation procedures has the highest frequency, which is 32 data out of 87 data. However, it is important to note that the procedures used are very dependent on the translator, as the translator is free to determine the translation procedures they want to use.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): JSSBS Vol. 3 No. 2 (2025): JSSBS Vol. 3 No. 1 (2025): JSSBS Vol. 2 No. 4 (2024): JSSBS Vol. 2 No. 3 (2024): JSSBS Vol. 2 No. 2 (2024): JSSBS Vol. 2 No. 1 (2024): JSSBS Vol. 1 No. 4 (2023): JSSBS Vol. 1 No. 3 (2023): JSSBS Vol. 1 No. 2 (2023): JSSBS Vol. 1 No. 1 (2023): JSSBS More Issue