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Lia Sylvia Dewi
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liasylviadewi@gmail.com
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ebizmarksolutions@gmail.com
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Applied Business and Administration Journal (ABAJ)
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Applied Business and Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business and Administration Journal (ABAJ) aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2023): Applied Business 2nd" : 3 Documents clear
Pengaruh Kepercayaan Produk Dan Nilai Pelayanan Terhadap Niat Beli Melalui Preferensi Merek Dari Ponsel Alya Natalie Putri; Muhammad Irham Almuzzaky; Muhammad Musyaffa Saajid
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Applied Business 2nd
Publisher : Ebiz Prima Nusa

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Abstract

Companies in innovating a product aim because of the increasingly intense competition in the world of industry 5.0 era so that by testing brand trust, brand preference, perceived value and purchase intention it is expected to be a factor in the success of a company. The research conducted by the author uses hypothesis testing and is classified as cross-sectional, namely by using a respondent's quiz using the Google form. This study found findings that brand trust did not have a positive impact on purchase intention, while brand trust had a good impact on brand references, and perceived value had a positive effect on purchase intention and lastly, perceived value had an effect on brand preference.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen: (Studi Kasus Pada Bank Bri Capem Polban) Ivano Onata; Mukaram
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Applied Business 2nd
Publisher : Ebiz Prima Nusa

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Abstract

This study used the descriptive analysis method. The activities carried out are data analysis and distribution of questionnaires. The number of respondents was collected by as many as 115 people. Of the 115 respondents, the population of this study are customers of Bank BRI or have ever transacted at BRI bank. The statistical analysis used is regression analysis using the SPSS version 22 application. The results of this study indicate that the service quality is satisfied based on the mean value of 4.06. The results of the data analysis show that the mean value of consumer satisfaction is 3.87. This value indicates that the level of consumer satisfaction is sufficient to be satisfied. The regression coefficient shows that service quality influence 0.304 to customer satisfaction with a significance level of 0.000. Thus, it can be concluded that service quality has a significant effect on customer satisfaction.
Analisis Sikap dan Minat Beli Konsumen terhadap Produk Fashion dengan Menggunakan Brand Image Merek Lokal dan Impor Azella Dwi Folia; Riri Aryani Yulianti
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Applied Business 2nd
Publisher : Ebiz Prima Nusa

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Abstract

This research intends to examine customer perceptions and purchasing intentions regarding fashion goods that include both domestic and foreign brand imagery. The causal approach used in this quantitative study examines the strength of correlations between variables by putting preexisting assumptions to the test. Purposive sampling methods were used using smartPLS 3.0 software to choose the sample for this research, which consisted of 100 respondents, utilizing the questionnaire method for data collection. According to the study's findings, donning clothing with a local brand image makes most locals feel prouder and more at ease. They often visit local fashion product stores because they are drawn in by the growth of local brand image models. However, some of them really like purchasing imported fashion items because they believe that, despite the lower price, they are more qualified and distinguished.

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