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Jandy Luik
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puslit@petra.ac.id
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joce@petra.ac.id
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Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
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INDONESIA
Journal of Content and Engagement
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 29876745     DOI : https://doi.org/10.974/joce
Core Subject : Social,
Social Sciences
1. the content and engagement aspects of communication in different levels and contexts such as interpersonal communication, group communication, organisational communication, new media communication, mass communication, corporate communication, among others; 2. the processes and strategies of communication that resulted in context-specific content and engagement; and, 3. the analysis of different socio-cultural contexts of media content production, distribution, usage, and engagement. 4. Novel and emerging approaches in understanding content of communication (mediated and face-to-face) and its effects.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 1 Issue 1 (2023): April 2023" : 5 Documents clear
Parasocial Relationship between Parents Viewers with Korean Drama Actors Aurelia Angelica Ng; Jandy Luik; Chory Angela Wijayanti
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.1-17

Abstract

Hallyu or Korean wave has been rapidly growing on the last few decades. Hallyu has brought South Korea’s cultures including Korean dramas worldwide, including Indonesia. The rise of technology and new media has also given more space for content distribution and access for media actors and audiences. Hence, Korean drama has a high popularity in Indonesia, with audiences from various kinds of demographic backgrounds, including parents. One of the reasons of the high interest towards Korean drama is due to the interesting actors. The high interest towards Korean drama actors are often related to the concept of parasocial relationship, which is a one-sided relationship between audiences and media persona. This research aims to determine the parasocial relationship that exists between parents viewers and Korean drama actors. The research method that is used in this study is qualitative case study with semi-structured interview as the data gathering technique. The result of this study shows that the parasocial relationship that exists belongs in the entertainment-social value level due to the informants who find the personas to be entertaining, attractive, and as references for their daily decisions. The parasocial relationship is also found as a form of media effect especially in terms of media cultivation and third person effect.
Marketing Communication Strategy at Fashion Company "X" During a Pandemic Covid-19 Jerry Indrawan; Felicia Goenawan; Ido Prijana Hadi
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.65-83

Abstract

This research was conducted to find out how the marketing communication strategy was carried out by fashion company "X" during the Covid-19 pandemic. In its marketing communication strategy, fashion company "X" has the goal of increasing sales of the products sold by fashion company "X". In achieving this goal, the fashion company "X" uses the AIDA model (Action, Interest, Desire, Action) to classify a person's phases in knowing a brand and taking action and using the elements in integrated marketing communication (IMC) to analyze strategy marketing communications used by fashion company "X". This type of research is descriptive qualitative. And using the case study method as well as in collecting data using interview techniques. In delivering its marketing communication strategy, fashion company "X" uses several online media according to their target market. In addition, they also use live shopping techniques. and the latter uses the data of every customer who purchases at their company to offer the latest products from fashion company "X". The results of this study are used to determine marketing communication strategies at the fashion company "X" during the Covid-19 pandemic and the latter uses the data of every customer who purchases at their company to offer the latest products from fashion company "X". The results of this study are used to determine marketing communication strategies at the fashion company "X" during the Covid-19 pandemic and the latter uses the data of every customer who purchases at their company to offer the latest products from fashion company "X". The results of this study are used to determine marketing communication strategies at the fashion company "X" during the Covid-19 pandemic
Effectiveness of #FeelThePower Campaign Message on the Followers of Azarine Cosmetic’s Instagram Account Auryn Nathania Soputra; Astri Yogatama; Ido Prijana Hadi
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.18-32

Abstract

Effectiveness can be interpreted as the result or influence that arises from a communication process, namely attitudes, behavior, and responses from a communicant whether desired or not desired. The purpose of this research is to find out the effectiveness of the #FeelThePower campaign message for Azarine cosmetic Instagram followers which aims to make customers feel the power that comes from Azarine's ingredients and inner strength to stay confident and always give the best for yourself. This campaign is carried out by launching new products and collaborating with Disney Marvel. Measurement of effectiveness is carried out using the AIDA measurement method (Attention, Interest, Desire, Action). Data was collected by distributing questionnaires to 100 respondents using a purposive sampling technique. Based on research results, the message of the #FeelThePower campaign is categorized as effective. Of the four indicators, the attention stage has the highest mean value, which means that the respondent's attention to the campaign message is the highest compared to other indicators.
Ritual Communication of Cheng Beng Ceremony on Chinese Ethnic in Balikpapan City Lydia Tjioe; Gatut Priyowidodo; Felicia Goenawan
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.33-49

Abstract

This research was conducted to determine ritual communication in the Cheng Beng ceremony in the Chinese ethnic community. Ritual communication is unique and often difficult for individuals outside the community to understand. Like the Cheng Beng ceremonial ritual, this ritual is only understood by people who are ethnic Chinese. Communities can understand rituals on an ongoing basis both through coaching and discussion, this is what causes the understanding of the rituals of the Cheng Beng ceremony to be different from people outside the ethnic Chinese. The community studied is the ethnic Chinese community in Balikpapan City. This study uses a qualitative approach with ethnographic methods and data analysis using the QSR NVivo 12 computer program. The finding of the research indicate that the ritual communications used by the Chinese ethnic community in Balikpapan City in carrying out the Cheng Beng ceremony are communicative situations, communicative events, and communicative actions. In the communicative situation of the Cheng Beng ceremony, there are formal communicative situations and non-formal communication situations. In the communicative events of the Cheng Beng ceremony there are ritual agendas, ritual actors, and ritual equipment. In the communicative actions of the Cheng Beng ceremony, there are verbal actions and nonverbal actions. Ritual communication that occurs at the Cheng Beng ceremony for ethnic Chinese in Balikpapan City can occur by having ritual equipment that has meaning in everything that is prepared. The ritual equipment contained in the Cheng Beng ceremony will cause nonverbal actions. Then the ritual equipment and nonverbal actions of the Cheng Beng ceremony will give rise to non-formal communication situations. Limitations of the study in this study is the limited time in conducting field observations.
Online Public Relations Communication Strategy by Akar Tuli Malang in Campaigning the Use of Indonesian Sign Languange (BISINDO) Jeffrey Hendrawan; Daniel Budiana; Astri Yogatama
Journal of Content and Engagement Vol 1 Issue 1 (2023): April 2023
Publisher : Communication Science Department - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.1.1.50-64

Abstract

This study aims to determine the online public relations strategy for Akar Tuli Malang Community in campaigning the use of Indonesian sign language (BISINDO). BISINDO is a sign system used by Deaf in Indonesia to communicate. Akar Tuli Malang is the first Deaf community in East Java which is a place for Deaf and hearing friends to socialize. In carrying out its goals, Akar Tuli Malang has a public relations division that carries out the task of establishing cooperation with various parties, both internal and external. The method used in this research is a case study with a qualitative approach and is a type of descriptive research. The results of the study show that the design of a strategy that refers to the concept of a public relations strategy according to Pinkleton has six stages of strategy and the Malang Deaf Root has carried out five of them. Consists of conceptualization, monitoring, planning, organization and coordination, administration and evaluation. In carrying out the strategy online, PR utilizes social media Instagram as a medium for conveying campaign messages.

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