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Ellyda Retpitasari
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Kediri Journal of Journalism and Digital Media
Published by Institut Agama Islam Negeri Kediri
ISSN : 30259940     EISSN : 30258723     DOI : https://doi.org/10.30762/kjourdia.v1i1
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
KJOURDIA (Kediri Journal of Journalism and Digital Media) disseminates the latest articles from researchers and practitioners on various journalism and digital media issues, studied from various perspectives such as economics, politics, culture, social, technology, security and so on. In addition, other topics discussed include audience studies, media management, journalism, media ethics, media convergence, social media, data journalism and investigative journalism. KJOURDIA is an open access journal. Articles submitted to KJOURDIA will be processed online through the Open Journal System (OJS) and use double blind review by at least two bestary partners who have related expertise.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media" : 5 Documents clear
Lanskap Elemen Retorika Komunikasi Pemasaran dalam Bentuk Jargon Iklan sebagai Pengubah Sikap Pemirsa Televisi Pramudibyanto, Hascaryo
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2578

Abstract

Jargon or slogans are essential elements in television advertisements, designed to be memorable and to influence the audience's perception and attitude towards the product. This study aims to analyze the impact of using advertising jargon on television on audience attitude changes within the context of information science. Data was collected through a survey using a questionnaire involving 83 respondents from various age groups and occupations. The study explores the audience’s understanding of advertising jargon, the positioning of the jargon within the ads, and the emotional and cognitive appeal it generates. The findings show that 92.77% of respondents understand the jargon used in advertisements, and the majority find advertising jargon highly appealing (83.13%). Most respondents (72.29%) identified that jargon is typically placed in the middle of the advertisement, where audience attention is at its peak. Additionally, 73.49% of respondents felt compelled to purchase the product due to the jargon used. This indicates that jargon plays a significant role in creating emotional appeal and enhancing the audience's memory of the advertised product. Overall, this study reinforces the importance of using advertising jargon in television as an effective tool for shaping perceptions and influencing consumer purchase decisions.
Green Advertising: Environmental Messages in Le Minerale Mineral Water Advertisements Fira Rizqi Agustina; Naser Ali Abdulghani
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2607

Abstract

Until now, waste has been a serious problem for the Indonesian region due to the increasing amount of production. Advertisements are often used as campaign media to influence the public in terms of waste cleanliness, environmental protection and waste recycling. The purpose of this study is to raise public awareness about the importance of protecting and caring for the environment. The discussion in this study includes environmental issues in mineral water advertisements broadcast on television and YouTube channels. In this case, the main subject of discussion is plastic waste, which is a problem for the environment. The hidden meaning behind the Le Minerale mineral water advertisement is revealed by examining each meaning of the images and symbols using Roland Barthes' semiotic analysis with a qualitative method. The data collected is the result of observing and understanding advertisements on YouTube. The results of this study show that the Le Minerale mineral water advertisement uses several symbols to convey its message to the public. By focusing on statements that are expected to create a positive image in the minds of the public. For example, by communicating the advantages of Le Minerale products: the gallon is always new, the cap is airtight and free of viruses. Of course, it also shows a healthy environment, with the intention of showing that Le Minerale products have a good effect on health and the environment.
Representation of Toxic Relationship in The Web Series “Yang Hilang dalam Cinta” Fathul Qorib; Modisa Diyah Rahmadani; Moch Rofi’i
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2608

Abstract

Yang Hilang dalam Cinta is an Indonesian web series that addresses the issue of toxic relationships. The series describes how bad the effects of a toxic relationship can be for someone, such as what Dara's character experienced, namely physical and verbal violence from her partner. However, many people are still unaware that they are in a toxic relationship. This study aims to find out how the issue of toxic relationships is represented in the web series Yang Hilang dalam Cinta. The research method used is a qualitative research method using Roland Barthes' semiotic analysis technique which uses the terms denotation, connotation and myth. The results of this study indicate that there is a toxic relationship that makes someone feel physically and mentally unsafe for the person in it. Signs of a toxic relationship include physical violence, uncontrolled emotions, dishonesty, possessiveness and excessive jealousy.
Utilization of Instagram as a Marketing Communication Media for Dhy Hijab Fashion Store Ulfi Nurfaiza
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2609

Abstract

Abstract Marketing products on digital platforms certainly cannot be separated from the use of strategies and the right role of marketers. This is exploited by one of the fashion stores, namely Dhy Hijab, which uses Instagram as a marketing medium for its products. The aim of this research is to find out the use of Instagram which was chosen as a marketing medium by Store Dhy Hijab. This research uses a descriptive qualitative method, which emphasizes a detailed discussion of the objects studied and arranged in a scientific setting. The theory used in this research is the theory used in this research is the Integrated Marketing Communication (IMC) marketing communication mix theory. The final result of this research is product marketing carried out by Dhy Hijab using 8 marketing communication mix tools, namely advertising, sales promotion, public relations and publications, personal selling, direct marketing, interactive marketing, word of mouth marketing, and events. Through the marketing communication mix activities carried out by Dhy Hijab, Dhy Hijab can maintain its business amidst the high competition in the fashion business sector.        
Framing Media William Gamson dan Modigliani: Pemberdayaan Perempuan Dalam Film Charlie’s Angel Maulidatus Naqqiyah
Kediri Journal of Journalism and Digital Media (KJOURDIA) Vol. 2 No. 2 (2024): KJOURDIA: Kediri Journal of Journalism and Digital Media
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/kjourdia.v2i2.2613

Abstract

This study analyzes the film Charlie’s Angels using Gamson and Modigliani’s media framing approach to explore how the film frames issues of gender, power, and female empowerment. By examining framing elements such as metaphors, catchphrases, and cultural symbols, this research finds that the film consciously constructs a narrative of female empowerment in response to modern social dynamics, particularly in the context of feminism. The film breaks down traditional gender stereotypes common in the action genre, positioning women as active and independent subjects without excessive sexualization. Additionally, the characterization of women in the film demonstrates that gender equality is not only a moral value but also holds strong commercial resonance. The analysis reveals that Charlie’s Angels effectively frames women as competent and empowered agents of change, creating a narrative that aligns with the growing trend of gender equality in contemporary media. This study concludes that the film's framing of female empowerment serves not only as entertainment but also as a response to cultural demands for stronger and more empowered female representation on screen.

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