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Muhamad Sidik
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Jl.Pedurungan Kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan Semarang 50192 , Semarang, Provinsi Jawa Tengah
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INDONESIA
Jurnal Ilmiah Ekonomi dan Manajemen
Published by CV Kampus Akademik Publising
ISSN : 30257972     EISSN : 30257859     DOI : https://doi.org/10.61722/jiem/
Core Subject : Education,
Other
JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Umum - Umum
Articles 85 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): Februari" : 85 Documents clear
The Effect of Shopee Live Content Marketing on Customer Retention with Customer Engagement as an Intervening Variable of Shopee Live Users on the Shopee Application in Padang City Nurul Ayundah Putri; Whyosi Septrizola
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1041

Abstract

The purpose of this study is to analyze: (1) The effect of content marketing on customer retention of Shopee Live users on the Shopee application in Padang City, (2) The effect of content marketing on the customer engagement of Shopee Live users on the Shopee application in Padang City, (3) The effect of customer retention on customer engagement of Shopee Live users on the Shopee application in Padang City, and (4) The effect of content marketing on customer retention through customer engagement as intervening variables of Shopee Live users on the Shopee application in Padang City.This study is a quantitative descriptive research. The sample size in this study was 200 respondents using purposive sampling techniques. Data analysis method using PLS-SEM analysis using Smart PLS 4. The results of the study are: (1) Content marketing has a significant effect on customer retention of Shopee Live users on the Shopee application in Padang City, (2) Content marketing has a significant effect on customer engagement of Shopee Live users on the Shopee application in Padang City, (3) Customer engagement has a significant effect on customer retention of Shopee Live users on the Shopee application in Padang City, and (4) Content marketing has a significant effect on customer retention through customer engagement as an intervening variable for Shopee Live users in the Shopee application in Padang City.
The Influence Of E-Service Quality And Shopping Experience On Repurchase Intentions Mediated By Consumer Trust In Shopee Application Users In Padang City Dinda Murty Kencana; Whyosi Septrizola
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1042

Abstract

The purpose of this study is to examine: (1) e-service grade on shopee users' repurchase intention in padang city (2) The impact of shopping expertise in shopee consumers' repurchase intention in padang city in padang city (3) the influence on the quality of e-services on trust of shopee consumers' in padang city (4) influence of shopping experience on trust of shopee users in padang city (5) influence of trust on shopee users' repurchase intention in Padang City (6) ) e-service quality on shopee users' repurchase intention in Padang City with trust serving as a moderating factor (7) the impact of shopping expertise in shopee users' rebuy intentions in padang city with trust as a mediating variable, the type of this research is quantitative descriptive research, the number of samples in this research is 160 respondents using purposive sampling techniques, the data analysis method uses SEM analysis using the Smart PLS 4 application. The results of the research are (1) In Padang City, customers' intention to repurchase products is significantly influenced by the quality of their e-services. (2) Shopee users' intentions to make additional purchases in Padang City are significantly influenced by their shopping experiences. (3) In the city of Padang, customers' trust in Shopee is greatly impacted by the quality of their e-services. (4) In the city of Padang, shoppers' trust in Shopee is greatly impacted by their shopping experiences. (5) Shopee users in Padang are highly influenced by trust when it comes to their intention to make another purchase. (6) Shopee users' intentions to repurchase are significantly influenced by the quality of their e-services, with trust acting as a mediating factor in Padang City. (7) There is a big impact. Shopee users' intentions to repurchase in Padang City are influenced by their shopping experiences, with trust acting as a mediating factor.
PENGARUH PEMAHAMAN DAN AKSES MEDIA INFORMASI TENTANG ZAKAT TERHADAP MINAT MUZAKKI MEMBAYAR ZAKAT Fitri Fitri; Efni Anita; Nurlia Fusfita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1043

Abstract

This research aims to describe and see the influence of understanding and access to information media about zakat on muzakki's interest in paying zakat in Jambi City. The method used in this research is quantitative descriptive with multiple linear regression analysis. The research samples were selected using purposive sampling technique, namely 96 samples. The research results show that the variables of understanding and access to information media have a significant effect, both partially and simultaneously. Partially, the understanding variable has a significance value of 0.000<0.05. Access to information media has a significance value of 0.000<0.05. Based on this research, researchers suggest that (1) the government and zakat management institutions utilize online media platforms to provide information about zakat, (2) the public to seek information and understand the importance of zakat, (3) researchers further examine the factors that influence interest in muzakki and pay other zakat.
STRATEGI PEMASARAN USAHA MIKRO, KECIL, MENENGAH (UMKM) BATIK PEKALONGAN Hendra Saputra; Dhito Alfeisha
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1046

Abstract

Micro, small and medium businesses are one of the most important businesses in the national economy. Currently, MSMEs are being intensively implemented in several regions in Indonesia. One of the areas that initiated this business is Batik Pekalongan; There are several educated MSMEs there, one of which is the Batik industry. Any thoughts on the current research question, namely How Do Pekalongan Batik MSMEs Use Marketing Strategies to Increase Usage? The aim of this research is to understand the marketing strategies used by Pekalongan MSMEs to strengthen their businesses. It is hoped that this research will have theoretical and practical benefits that can help in developing marketing strategies to develop business. In this research, qualitative descriptive research was used, where the field observation method used purposive area methodology. In this case, this research uses purposive sampling in the process.
PENGARUH PERSEPSI DAN PREFERENSI TAMU TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH Rifky Surya Irawan; Muhammad Yafiz; Mawaddah Irham
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1049

Abstract

This research was conducted to determine perceptions and preferences regarding visitors' decisions when staying at the Grand Shaqillah Syariah Hotel Medan. Perception is an experience about objects, events, or relationships obtained by concluding information and interpreting messages, while preference is a concept, which is used in social sciences, especially economics or can be called tendencies. The data collection technique used was by distributing questionnaires. Classic assumption test, multiple linear regression analysis, as well as hypothesis testing using SPSS Version 26. The results of this study show that partially the Perception (X1) and Preference (X2) variables have a significant influence on visitors' decisions to stay at the Grand Shaqillah Syariah Hotel Medan with significant value <0.05. Then a significant value for perception was 0.045 and preference was 0.000. The partial influence of perception variables on visitors' decisions about staying overnight is 19.7%, preference variables are 36.4%. Simultaneously, the perception (X1) and preference (X2) variables have a significant effect on visitors' decisions to stay at the Grand Shaqillah Syariah Hotel Medan with a significant result of 0.000 < 0.5 and an influence of 22.1%.

Page 9 of 9 | Total Record : 85

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