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Department of Management, Faculty of Economics and Business, Universitas Airlangga JL. Airlangga 4, Surabaya, Indonesia, 60286
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Southeast Asian Business Review
Published by Universitas Airlangga
ISSN : -     EISSN : 30255171     DOI : https://doi.org/10.20473/sabr.v1i1.45844
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The SABR is committed to publishing the high quality articles from business and management perspectives in regards to within and between the Southeast Asian region. The covered domains but not limited to, such as: Marketing management, Finance, and management accounting, Strategic management, Operation, logistic, and supply chain management, Human resource management, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2024)" : 8 Documents clear
Perspicacity Customer Satisfaction of Online Banking: A Study in India Chauhan, Saraswati; Singh, Netra Pal
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.53845

Abstract

The usage of online banking by the banking sector has been expanding quickly as a practical and effective way to add value for customers. Faster and more dependable services for online consumers is one of the well-liked offerings from traditional banks. Online banking has the potential to draw in more clients to affiliated banks by taking use of the swift advancements in information technology. But the primary issue that providers of online banking are dealing with is that many bank customers are unwilling to use the services that are available for online banking. This occurred as a result of the fact that customers are still not satisfied with the services provided by online banking. A crucial component in assisting banks in maintaining their competitive advantages is customer satisfaction. Thus, the goal of this study is to identify and investigate the variables that affect customers' satisfaction with online banking. Customer satisfaction with online banking can be influenced by five factors: convenience, speed, security and privacy, web design and content, and service quality. 216 working adults who took part in the study were asked a series of questions (questionnaire), and their answers and comments on the aforementioned elements that affect customers' decisions to utilize online banking were very insightful. The study's findings revealed that the top three factors influencing consumers' satisfaction with online banking are ease of use, speed, and web design and content.
The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening Wiratama, Raihan; Sugandini, Dyah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.55329

Abstract

This research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data from the responses of 110 residents in the Special Region of Yogyakarta selected through purposive sampling. Data collection was measured using a Likert scale and then analyzed using PLS in SMART PLS 3.0 software. The results of the study indicate that 1) Biospheric Values directly and significantly influence Green Product Purchase Intention, 2) Green Advertising directly and significantly influences Green Product Purchase Intention, 3) Green Product Values can act as an intervening variable in the positive and significant influence of Biospheric Values on Green Product Purchase Intention, 4) Green Product Values can act as an intervening variable in the positive and significant influence of Green Advertising on Green Product Purchase Intention.
The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables Puspadewi, Mellania Indah; Sugandini, Dyah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.56173

Abstract

Celebrity endorsers are an important part of a product's promotional strategy and marketing campaign. The hope is that the image or quality of the celebrity will be transferred to the product and stimulate sales to increase the Purchase Behavior of consumers. The purpose of this study is to determine the effect of celebrity endorsers and green perceived value on purchase behavior mediated by the green trust by consumers at Easy Peasy Salad Bar & Healthy Catering. The method used in this study was causative correlational research involving 175 samples. The questionnaire became an instrument in this study using 19 indicators from each variable. The results of this study show the influence of Celebrity Endorsers and Green Perceived Value positively and significantly; Green trust is directly stated to have an influence and significance in mediating the influence of Celebrity Endorsers and Green Perceived Value on Purchase Behavior, as well as green trust have a positive and significant influence on Purchase Behavior in consumers at Easy Peasy Salad Bar &; Healthy Catering.
Review of literature on capital structure: Independent and Dependent Variables Chaudhary, Bharti; Singh, Netra Pal; Mittal, Ruby
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.56476

Abstract

Choosing a capital structure presents many difficulties for businesses. Choosing the right balance between debt and equity is one of the most important decisions. A poor capital structure decision has the power to completely ruin any company's success. Researchers have shown interest in analyzing the capital structure of the companies. The main objective of this paper to review these empirical studies of capital structure and to identify frequently used parameter by the researchers for last 14 years. The empirical capital structure literature is reviewed in this paper, with a focus on works released since 2010. The research paper also intends to address particular issues for further investigation while highlighting the significant gaps in the literature on the factors influencing capital structure and it compares the outcomes of practical research with theoretical expectations. This study investigates the independent factors and their dependent effects that lead companies to stray from ideal capital structures. This study primarily focuses on review of studies in the context of: (i) Capital structure in the banking and financial institutions sector; (ii) Capital structure in the metals industry; (iii) Retail industry; (iv) Software industry; and (v) Pharmaceutical industry. Only secondary data were used in this present study.
The Influence of Social Media Marketing and Egoistic Motivation on Purchase Intention through Green Attitude as A Moderating Variable in Organic Beverage Consumers Hariyanto, Dhito Rofiadhi Ilhamsyah; Sugandhini, Dyah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.56807

Abstract

This research discusses the influence of social media marketing and egoistic motivation on purchase intention through green attitude as a moderating variable in organic beverage consumers. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data from the responses of 200 organic beverage consumers in the Special Region of Yogyakarta selected through purposive sampling. Data collection was measured using a Likert scale and then analyzed using PLS in SMART PLS 3.0 software. The results of the study indicate that 1) Social Media Marketing directly and significant influence on Purchase Intention, 2) Egoistic Motivation directly and significant influence on Purchase Intention, 3) Green Attitude directly and significant influence on Purchase Intention, 4) Green Attitude can act as a moderating variable in the positive and significant influence of Social Media Marketing on Purchase Intention, 5) Green Attitude can act as a moderating variable in the positive and significant influence of Egoistic Motivation on Purchase Intention.
The Resilience of Healthcare Workers in Hospital During Covid-19 Crisis Putra, Riyan Sisiawan; Tri Siwi Agustina
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.57481

Abstract

The outbreak of the COVID-19 pandemic in all corners of the world has made all activities from various sectors difficult and even experience complete paralysis. As a result of the COVID-19 pandemic, a crisis emerged in various organizations engaged in the medical and non-medical fields. With the crisis due to the COVID-19 pandemic, a transformational leadership role is needed as a form to overcome feelings of worry, fear, and anxiety that arise in healthcare workers. The purpose of this review is to examine the resilience of healthcare workers amid the outbreak of the COVID-19 pandemic. Through well-established adopted questionnaires, data were collected from healthcare workers (N=134) treating COVID-19 patients in the Islamic Hospital in Surabaya, Indonesia. This type of research uses a quantitative approach, a sampling method with census technicalities, and the Partial Least Square (PLS) analysis method. The results showed that transformational Leadership had a positive effect on health workers. Then, there was no significant influence of transformational Leadership on negative effects on health workers. At the same time, from positive effects, it was found to have a significant influence on the resilience of health workers of Islamic Hospital during the COVID-19 crisis.
Systematic Layout Planning to Improve Facility Layout in Small and Medium Food Enterprise Febriani, Falentina; Wurjaningrum, Febriana
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.60850

Abstract

The absence of a structured method for revamping current or introducing new production layouts in small and medium-sized enterprises may hinder the flexibility and competitiveness of the enterprise. This study aimed to assess the existing production layout and offer improvement recommendations for a small and medium-sized food enterprise in East Java, Indonesia. Data was obtained through interviews with the owner and observation at the production site. The research employed systematic layout planning, utilizing activity relationship charts and diagrams. The findings presented two alternative suggestions for the production facility layout, with the study recommending the second alternative based on an evaluation of criteria. The second proposed alternative exhibited a total material handling distance per week of 1,812 and a total material handling cost of 17,961.96 rupiah, lower than the first proposed alternative. The managerial implications of this study pertain to the construction of facilities with a focus on technical and hygiene requirements, the design and layout of buildings and rooms, and the requirements for machinery, equipment, and transportation to ensure product quality and safety.
Implementation of Lean Construction to Reduce Waste with the Value Stream Analysis Tools (VALSAT) Method in the Project Casting Process Lestari, Yetty Dwi; Adhirajasa, Ananda Rizqullah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.62011

Abstract

This study aims to identify waste that occurs in the casting process of the project carried out by CV. Wishitama using value stream analysis tools (VALSAT) and provide suggestions for improvements with fishbone diagrams for the casting process of the project carried out by CV. Wishitama. This study uses a qualitative approach and case study with value stream analysis tools (VALSAT) and fishbone diagram analysis. The results of this study are that there are four types of waste that are prioritized for elimination, namely, overprocessing, defective products, queues, and motion. This study will provide new contributions to knowledge in the field of lean construction, with a focus on the construction industry. The results of this study will complement existing knowledge and provide new insights into how the application of lean construction can eliminate waste in the construction industry. Companies can eliminate and be effective in waiting for heavy equipment (readymix and concrete pumps) and vibrating equipment during casting. In addition, companies can increase direct supervision, conduct additional training, conduct evaluations, implement a reward or punishment system according to employee performance, plan efficient schedules, assign employees according to needs, and conduct outreach on current employee performance as a form of effort to improve human resources.

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