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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 9 (2024): September" : 25 Documents clear
ACCOUNTING INFORMATION SYSTEM (AIS) Aura Safitri; Hazmi, Yusri; Nurhayati, Nurhayati; Firdausa Hasra, Zahra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

In the era of digitalization, entities are developing technologies that can be used in various fields. This technological advancement greatly affects efficiency and productivity, especially in the business sector. Business operations are influenced by the development of new products, diverse marketing processes, and advanced production processes aided by technology. In order to facilitate financial reporting, companies must also be agile in selecting financial reporting software. The use of Accounting Information Systems (AIS) can have positive impacts on a company, such as accuracy and speed in financial reporting, enabling investors to make informed investment decisions. AIS is a system used by management to manage a company. This study aims to provide a deeper understanding of the implementation of AIS for effective management. The research methodology employed is a literature review, utilizing various literature sources such as books, journals, articles, and other research materials. The study discusses the definition and role of AIS in company management, as well as its implementation in optimizing company performance. The findings highlight the importance of AIS in providing accurate and timely financial information, aiding decision-making processes and facilitating company transactions. Therefore, implementing AIS is crucial for companies to compete effectively in the business world.
THE IMPACT OF APPLYING BIG DATA TECHNOLOGY IN DIGITAL BUSINESS MANAGEMENT Camelia Safitri; Aris Nurohman, Dwi; Burhanuddin, Burhanuddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract Big data plays a role in controlling the reputation of your online business. The tools in big data can carry out sentiment analysis, so business people will be able to see how much feedback there is about who has given the company a response. The final role is that big data will be able to understand customers well. Big data will be able to find out what customers want and provide the best service to them. Big Data-based implementation involves selecting and using appropriate Big Data technologies and platforms, such as distributed storage and processing systems, advanced data analysis algorithms, data visualization techniques, and machine learning methods. By effectively leveraging big data, companies can improve their understanding of consumers, design more effective marketing strategies, and provide a more personalized shopping experience. By leveraging Big Data technology and infrastructure, organizations can collect, manage and analyze data on a large scale. This enables them to identify new patterns, relationships and insights that support strategic decision making, development of customer understanding and optimization of business processes.
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, AND TRUST ON INTENTION TO REUSE Ni Luh Putu Ayu Diah Sawitri M; I Gde Ketut Warmika
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

This research is motivated by Shopee being one of the most popular shopping sites and much in demand for purchasing products online, but there are still doubts among consumers to reuse the Shopee marketplace as a place to shop or transact online for the first time or repeatedly. Shopee must try to improve its services so that consumers' intention to reuse Shopee is higher. This study aims to explain the influence of perceived usefulness, perceived ease of use, perceived enjoyment, and trust on the intention to reuse the Shopee marketplace among Shopee consumers in Denpasar City. The research sample consists of 120 Shopee consumers aged at least 17 years, with a minimum education level of high school or equivalent, residing in Denpasar City, and having made at least 3 purchases on the Shopee site in the past 3 months. Data collection method used a questionnaire instrument. Data analysis techniques employed were descriptive statistical analysis and multiple linear regression. The research findings indicate that, partially, perceived usefulness, perceived ease of use, perceived enjoyment, and trust have a positive and significant influence on reuse intention. The implications of this research highlight the need for attention to strategies related to usefulness, ease of use, convenience, and trust on Shopee if they intend to maintain consumer intention to reuse Shopee marketplace as their online shopping platform.
THE ROLE OF BLOCKCHAIN IN INITIATING DIGITAL ACCOUNTING TRANSFORMATION Judijanto, Loso; Ofasari, Dian; Meilansari, Selvita
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Blockchain has an important role in initiating digital accounting transformation. In the digital era, technology has changed many aspects of life, including the world of financial accounting. The role of blockchain in the transformation of financial accounting is very significant. By adopting the latest trends such as cloud accounting, artificial intelligence, and blockchain, companies can gain a competitive advantage. The impact includes increased accuracy, operational efficiency and data security. The use of blockchain in accounting applications is very promising, from simplifying regulatory compliance to improving commonly used double entry bookkeeping. The benefits of blockchain in accounting also include its ability to transparently track the use of supply chain funds, eliminate costs resulting from transactions between bank accounts, and increase security and transparency in accounting information systems. Thus, blockchain provides an opportunity to increase security, transparency and efficiency in accounting information systems, as well as reshape traditional accounting practices in the growing discourse on technology-based transformation in accounting. So, overall, blockchain has a significant role in initiating digital accounting transformation by contributing to increasing security, transparency and efficiency in accounting information systems.
THE INFLUENCE OF BRAND AWARENESS, PRICE FAIRNESS, AND PRODUCT INNOVATION ON PURCHASE DECISION IN CONSUMERS AI-CHA OUTLET Ni Luh Gede Anjeli Sasmitha Feby, Putu Yudi Setiawan, Ni Made Rastini, I Made Dana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

The food and beverage industry is one industry that continues to experience growth. Since 2020, penetration of food and beverage products from China has begun to grow rapidly in the Indonesian market, marked by the establishment of many ice cream and tea processing franchises, one of which is Ai-CHA. This research aims to determine the influence of brand awareness, price fairness, and product innovation on purchase decisions among consumers of Ai-CHA outlets in Denpasar City. This research used a purposive sampling technique with a total of 150 respondents. The analysis tool used is IBM SPSS Statistics. The results of the analysis from this research are: 1) brand awareness has a positive and significant effect on purchase decisions; 2) price fairness has a positive and significant effect on purchase decisions; 3) product innovation has a positive and significant effect on purchase decisions. The implication of this research is that Ai-CHA management pays more attention to brand awareness, price fairness and product innovation in products in the hope of influencing consumer purchasing decisions. Through aspects of brand awareness, price fairness and product innovation that are good for consumers, Ai-CHA is able to create purchase decisions.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER LOYALTY : (Study of Maxim Service Users in Denpasar City) Ni Made Prapti Astiti, Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Customer loyaltyis the tendency of customers to repurchase products or services. Several factors that can grow customer loyalty are customer satisfaction and e-service quality. The aim of this research is to explain the role of customer satisfaction in mediating the influence of e-service quality on customer loyalty among Maxim service users. This research was conducted in Denpasar City, the number of samples in this study was 110 respondents using the purposive sampling method. Data collection was carried out by distributing questionnaires via Google Form. The data analysis techniques used are path analysis, Sobel test and VAF test. Based on the results of this research analysis, it shows that e-service quality has a positive and significant effect on customer loyalty, e-service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction positively and significantly mediates the effect of e -service quality towards customer loyalty. Based on these results, the management of Denpasar City online transportation services is expected to pay attention to customer loyalty by considering e-service quality and customer satisfaction.
ANALYSIS OF DETERMINANTS OF DIFFERENCES IN AVERAGE LENGTH OF SCHOOLING FOR BOYS AND WOMEN IN A FAMILY IN NUSA PENIDA DISTRICT Ni Luh Ellia Chandra Dewi, Ni Made Tisnawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Abstract

Unequal education between men and women causes inequality invarious job sectors, positions, roles in society. Bali is one of the provinces in Indonesia which has the highest difference in average length of schooling (RLS) for men and women. The highest RLS difference value is in Klungkung Regency. Nusa Penida District was chosen to represent the gap. The research design in the research is a quantitative approach in the form of an associative approach. This research's analytical method uses moderated regression analysis. This research uses purposive and accidental sampling techniques. The data source comes from a questionnaire with a sample of 68 families with the criteria for families living in Nusa Penida District who have at least one son and one daughter aged 18 years and over. The results of this research show that: (1) Father's education, mother's education, number of dependents, family income, and patriarchal culture simultaneously have a significant effect on the difference in average length of schooling between men and women in a family in Nusa Penida District. (2) Father's education has a positive and significant effect, mother's education has a negative and insignificant effect, number of dependents has a positive and significant effect, family income has a negative and significant effect, patriarchal culture has a positive and significant effect on the difference in average years of schooling between men and women in a family in Nusa Penida District. (3) Patriarchal culture weakens the influence of father's education, patriarchal culture strengthens mother's education, patriarchal culture weakens family income on the difference in average length of schooling between men and women in a family in Nusa Penida District.
THE ROLE OF CONSUMER TRUST IN MEDIATING THE INFLUENCE OF LIVE STREAMING SHOPPING ON PURCHASE DECISIONS IN THE SHOPEE APPLICATION : (Study of Generation Z Shopee Live Users in Denpasar City) Tria Audina, I Gede Nandya Oktora P
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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The development of information and communication technology has driven the rapid growth of e-commerce, changing the way people shop. Shopee, as one of the largest e-commerce platforms in Indonesia, has presented innovation through the Shopee Live feature, which allows direct interaction between sellers and buyers via live streaming to encourage consumer purchasing decisions. Live streaming offers consumers an interactive and real-time shopping experience with sellers who are able to increase consumer confidence in the products offered. This research aims to understand the influence of live streaming shopping on purchasing decisions and the role of consumer trust as a mediating variable in the Shopee e-commerce context, especially in Denpasar City. This research involved 112 generation Z respondents who were Shopee Live users in Denpasar City. The data collection method was carried out through an online questionnaire, and the data was analyzed using path analysis, Sobel test, and VAF (Variance Accounted For) test. The research results show that live streaming shopping has a positive and significant effect on purchasing decisions and consumer trust. Consumer trust also has a positive and significant influence on purchasing decisions, and successfully mediates some of the influence of live streaming shopping on purchasing decisions. These results provide insight for e-commerce business players to develop effective marketing strategies by utilizing live streaming shopping features and building consumer trust to increase purchasing decisions.
FIXED ASSETS Aulia Rahman, M.; Yusri Hamzi; Mina, Muksal; Akbarri, Muhammad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Fixed assets are tangible assets that have had economic benefits for more than one year and are used by the company for operational purposes, not for resale. This type of asset includes equipment, furniture, tools, machinery, buildings, and land Assets remain classified as long-term or relatively permanent assets due to their visible physical nature and long service life. Research methodology Researchers apply a type/methodology of research known as Library Research in this research. Researching and asking questions in a library can be used more than just obtaining research data. That means the study of the library can only use the materials of the collection of libraries and do not have to go down to the field. But experts say that the study of the library is a way of obtaining information by reading books, articles, notes, and reports related to the problems that are being faced.
ANALYSIS OF THE FACTORS AFFECTING RUBBER EXPORT VOLUMES NATURAL INDONESIA TO FIVE DESTINATION COUNTRIES Eliza Vivi Nurzila; Anak Agung Ketut Ayuningsasi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
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Rubber is one of the non-oil and gas export commodities or plantations which plays a very important role in the Indonesian economy and is also one of the non-oil and gas commodities which contributes quite a large amount of foreign exchange.This research was conducted with the aim of analyzing the factors that influence the volume of Indonesian natural rubber exports to five destination countries, namely exchange rate, production amount, land area, international prices, GDP per capita of destination countries, and economic distance. This research was conducted in several destination countries, namely the United States, Japan, India, China and South Korea, which are the main destination countries for Indonesian natural rubber exports, because the volume of Indonesian natural rubber exports to these countries is the highest among several other countries. This research data is in the form of time series and cross section secondary data using annual data starting from the 2010 period to the 2022 period obtained from Central Statistics Agency, Directorate General of Indonesian Plantations, Export Commodity Analysis, Indexmundi, world bank, Center for Prospective Studies and International Information (CEPII), as well as related articles and journals. This research uses a data collection method, namely non-participant observation. The data analysis technique in this research is panel data regression analysis using Eviews 12 software. The results of this research show that exchange rates have a negative and significant effect on Indonesian natural rubber in the five destination countries. The amount of production has a positive and significant effect on Indonesian natural rubber in the five destination countries. Land area does not have a significant effect on Indonesian natural rubber in the five destination countries. International prices do not have a significant effect on Indonesian natural rubber in the five destination countries. GDP per capita of the destination country has a positive and significant effect on Indonesian natural rubber in the five destination countries. Economic distance has a negative and significant effect on Indonesian natural rubber to the five destination countries.

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