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I-Con Media
Published by Sekolah Tinggi Ilmu Ekonomi Tenggarong
ISSN : -     EISSN : 2655724x     DOI : 10.61509/lux
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
I-Con Media Jurnal Ekonomi Manajemen dan Bisnis adalah forum diseminasi ilmu bisnis multi-disiplin yang bertujuan untuk menjembatani ilmu dan praktik manajemen dan kewirausahaan di Indonesia. I-Con Media menerbitkan hasil-hasil penelitian yang berdampak tinggi terhadap teori dan praktik manajemen dan kewirausahaan, Baik yang berbentuk makalah konseptual, studi kasus, maupun laporan penelitian empiris. Topik yang dikembangkan dalam publikasi I-Con Media adalah sebagai berikut: Manajemen Stratejik Keuangan Pemasaran Operasional Sumber Daya Manusia Kewirausahaan Usaha Mikro Kecil & Menengah Usaha Start-up Perusahaan milik keluarga Pembiayaan usaha
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "مجلد 4 عدد 2 (2021): I-Con Media" : 5 Documents clear
PENGARUH HARGA CITRA MEREK DAN FITUR TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO OLEH PEGAWAI DAN SISWA DI SMA NEGERI 2 MUARA BADAK FATIMAH, NURUL; JOHANSYAH, JOHANSYAH
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

Digitalization and rapid development in technology have been changing customers’needs and wants, including the needs for telecommunication tools. It creates new challenges and fierce competition for smartphone makers. The purpose of this study is to determine the effect of price, brand image and features simultaneously and partially on purchase decisions for Vivo smartphones. The respondents for this study were 106 employees and students of SMA Negeri 2 Muara Badak.. The analytical tool used is multiple regressions and testing the research hypothesis using the F test and t test.Simultaneously, it shows that price, brand image and features have a significant influence on purchasing decisions on purchase decision. Partially it shows that price, brand image and features positively and significantly affect purchase decisions with a value of Fcount 8,496> F table 2.70. The most influential variabel in this study is Price with t count 6.115> t table 1.659. It implies that price still becomes the strongest predictor for students and teachers when deciding to purchase a smartphone.
PENGARUH BRAND IMAGE DAN BRAND ATTITUDE TERHADAP BRAND EQUITY KOSMETIK MEREK ORIFLAME PADA PEGAWAI SMA NEGERI 2 MUARA BADAK BAHRI, KASMA; Wijayanti, Silvana Kardinar
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

The purpose of this study was to determine the influence of brand image and brand attitude simultanously and partially on brand equity of Oriflame Cosmetics. The samples in this study were 32 people consisting of employees at SMA Negeri 2, Muara Badak. The analytical tool used to analyze the data was multiple regression and hypotheses of this study tested using the F test and t test. The results of this study revealed that simultanously these two variables, namely band image and brand attitude have a significant effect on brand equity. Partially, brand image and brand attitude also have a significant effect on brand equity. Between these two variables the most influencing is brand attitude.
PENGARUH ATRIBUT WISATA TERHADAP KEPUASAN WISATAWAN PANTAI JINGGA DI MUARA BADAK HERLISA, HERLISA; FAHLETI, WIDYA HANA
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

This study aims to determine the effect of the attractions, facilities and accessibility variables simultaneously and partially on the satisfaction of Jingga Beach tourists in Muara Badak. Sampling was done by means of puprosive sampling, namely by distributing questionnaires to tourists who had been to Jingga Beach in Muara Badak for two weeks as many as 60 respondents. Then analyzed using multiple linear regression analysis method. The results obtained show that attractions have an effect on tourist satisfaction, while facilities and accessibility have no effect. Attractions, facilities and accessibility simultaneously influence Jingga Beach tourists in Muara Badak. 
PENGARUH KEBIJAKAN HARGA DAN PENGEMBANGAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN TELEVISI MEREK SHARP PADA TOKO WANDHA ELEKTRONIK DI MUARA BADAK MULIATI, MULIATI; PUTRI, EVA NORHYA AKHMAR RAMADHAN
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

The purpose of this study was to determine the effect of price policy and design development simultaneously and partially on the decision to purchase Sharp televisions at Wandha electronics store in Muara Badak, and to find out the most influential variable on the purchase decision of Sharp television at the Wandha electronics store in Muara Badak. The samples in this study were 30 respondents. The data analysis technique of this research was multiple regression, with hypothesis testing using the F test and t test. The results showed that simultaneously and partiallyl both of these variables, namely the price policy and design development significantly and positively influence the decision to purchase Sharp televisions at the Wandha Elektronik Store in Muara Badak. The most influential variable is the price policy.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO PADA MAHASISWA SEMESTER SATU DI SEKOLAH TINGGI ILMU EKONOMI TENGGARONG WARIANTO, ARIEF; ZAINUDDIN, MUHAMMAD
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

A lot of cellular phone products are present and sold in Indonesia. One of the most popular android smartphones today is the Oppo Smartphone. Since its inception in the world of mobile phones, Oppo has been known as a manufacturer that often sells its cellphone products at quite expensive prices but provides comparable quality and is no less quality than well-known manufacturer products so that it can compete in terms of bargaining power and purchasing decisions by new consumers. The purpose of this study was to determine the effect of product quality and promotion variables simultaneously and partially on purchasing decisions for Oppo smartphones by first semester students at STIE Tenggarong. The most dominant influence of variables on purchasing decisions in this study. The sample in this study were 30 people. The analytical tool used is multiple regression and testing the research hypothesis using the F test and t test. Simultaneously it shows that product quality and promotion have a significant influence on purchasing decisions on Oppo Smartphone purchases by the first semester students at STIE Tenggarong. Partially it shows that product quality and promotion have a positive and significant effect on purchasing decisions with a value of f 6960> f table 2.70. The most dominant variable in this study is product quality with t count 5,335> t table 1,628 while the promotion variable has t count 3,401> t table 1,628. 

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