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Neraca Manajemen, Akuntansi, dan Ekonomi
Published by CV SWA Anugrah
ISSN : -     EISSN : 30259495     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
Musytari: Neraca Manajemen, Akuntasi, Ekonomi, adalah jurnal nasional peer-review yang diterbitkan oleh CV Anugrah Anggota IKAPI. Musytari: Neraca Manajemen, Akuntasi, Ekonomi membahas ekonomi dan bisnis dalam ruang lingkup berbagai disiplin ilmu ekonomi, manajemen, dan akuntansi. Tim editorial menyambut baik seluruh masyarakat, terutama akademisi dan peneliti, untuk menyumbangkan dedikasi intelektualnya dalam bentuk artikel asli yang diterbitkan dalam jurnal ini yang belum pernah dipublikasikan di media manapun. Artikel dapat berupa hasil penelitian maupun kajian ilmiah lainnya.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi" : 15 Documents clear
KETERLIBATAN PELAKU UMKM BINAAN DINAS KOPERASI USAHA KECIL MENENGAH, PERINDUSTRIAN DAN PERDAGANGAN KOTA MEDAN DALAM PENGADAAN BARANG DAN JASA MELALUI E-KATALOG LOKAL Hajrah Rahmah; Suhairi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.695

Abstract

Artikel ini ditulis sebagai laporan praktek kerja lapangan mahasiswa, namun juga memiliki tujuan lain, yaitu untuk menganalisis penggunaan e-katalog dalam pengadaan barang dan jasa pemerintah dan untuk mengetahui dampak penggunaan e-katalog terhadap Usaha Mikro Kecil dan Menengah (UMKM) yang berada di bawah binaan Dinas Koperasi, Usaha Kecil dan Menengah, Perindustrian dan Perdagangan Kota Medan. Manajemen pemerintahan menjadi semakin penting karena ekonomi Indonesia terus berkembang dengan cepat dan otonomi daerah terus berkembang. Teknik penelitian yang digunakan adalah yuridis normatif. Pemerintah mungkin perlu menciptakan sarana dan prasarana untuk memberikan pelayanan publik. Dengan mempersingkat prosedur dan waktu yang dibutuhkan dalam pengadaan barang dan jasa pemerintah, penggunaan katalog elektronik dalam pengadaan barang dan jasa pemerintah akan meningkatkan keterbukaan, transparansi, dan efisiensi. Sektor UMKM terkena dampak dari penggunaan e-katalog dalam pembelian produk dan jasa pemerintah karena masih ada sejumlah pemilik usaha kecil yang terlibat dalam rantai pasokan. Peran penyedia layanan kecil yang telah menjadi bagian dari rantai distribusi dihilangkan oleh e-katalog, yang memutus mata rantai tersebut. Pemerintah telah mendorong UMKM untuk menggunakan sistem e-katalog, salah satunya dengan memasukkan mereka ke dalam e-katalog produk lokal. Fakta bahwa UMKM tidak menggunakan sistem e-katalog dalam praktiknya merupakan tanda bahwa teknologi ini masih kurang dimanfaatkan, seperti yang ditunjukkan oleh fakta bahwa mereka kekurangan sumber daya dan pengetahuan yang diperlukan untuk memanfaatkannya.
PENGARUH MUJAHADAH AN-NAFS DAN AL-BI’AH AL-IJTIMA’IYAH TERHADAP PERILAKU PENGELOLAAN KEUANGAN PRIBADI MAHASISWA (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Frisca D. Br. Silalahi; Nurida Isnaeni; Paulina Lubis
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.696

Abstract

This research is entitled The Influence of Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah on Students' Personal Financial Management Behavior. This research aims to determine the influence of Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah on students' personal financial management behavior. The research method used is descriptive quantitative, with primary data sources. The population used was 3,248 students from the Faculty of Economics and Business, Jambi University, and the sample for this research was 100 students taken using proportionate stratifield random sampling. The data analysis technique used is the partial T test, coefficient of determination, and continued with multiple linear regression analysis. The results of this research show that the variables Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah partially and simultaneously influence the personal financial management behavior of students at the Faculty of Economics and Business, Jambi University.
PENGARUH CUSTOMER SATISFACTION DAN CORPORATE REPUTATION TERHADAP LOYALITAS PASIEN PADA RUMAH SAKIT BHAYANGKARA KEDIRI Singgih Adhi Akma; Sri Wahyuni Mega H; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.698

Abstract

This research aims to determine the influence of customer satisfaction and corporate reputation on patient loyalty at Bhayangkara Kediri Hospital. The variables in this research are Customer Satisfaction (X1), Corporate Reputation (X2), and Patient Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this study used purposive sampling taking into consideration that there were 70 patients at Bhayangkara Kediri Hospital based on the results of the research conducted. The results of this study used the SPSS 25.0 program using a significant level of 5% or 0.05 with the results (1) The results of the calculation of the t test on the first hypothesis obtained a calculated t value of 6.091 with a significance value of 0.013 <0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is an influence between customer satisfaction variables on patient loyalty partially. (2) The results of the calculation of the t test on the second hypothesis obtained a t value of 5.801 with a significance value of 0.047 <0.05. These results indicate that Ha is rejected and Ho is rejected, meaning that there is no effect between corporate reputation variables on patient loyalty partially. (3) The results of calculating the calculated F value in this study amounted to 30.009 and the significance value of F was 0.000 which was <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that simultaneously customer satisfaction and corporate reputation have a significant effect on patient loyalty at Bhayangkara Hospital Kediri, these results prove that empirically the third hypothesis can be proven.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PRODUK ICHIOCHA DI PT INDOMARCO ADI PRIMA KEDIRI Bhondan Eko Satriyo; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.699

Abstract

This research aims to determine the influence of product quality and brand image on customer loyalty to Ichiocha products at PT Indomarco Adi Prima Kediri. The variables in this research are Product Quality (X1), Brand Image (X2), and Customer Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this research used purposive sampling considering that PT Indomarco Adi Prima Kediri's consumers were 85 people based on the results of the research conducted. The results of this research used the SPSS 25.0 program using a significance level of 5% or 0.05 with results (1) The results of the t test calculation on the first hypothesis obtained a calculated t value of 1.184 with a significance value of 0.013 < 0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is a partial influence between product quality variables on consumer loyalty at PT Adi Prima Tulungagung. (2) The results of the t test calculation on the second hypothesis obtained a calculated t value of 3.514 with a significance value of 0.021 < 0.05. These results show that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the brand image variable on consumer loyalty at PT Adi Prima Tulungagung. (3) The calculated F value in this study was 9.325 and the F significance value was 0.000, which is <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that product quality and brand image simultaneously have a significant effect on consumer loyalty at PT Adi Prima Tulungagung. These results prove that empirically the third hypothesis can be proven.
PENGARUH COSTUMER RELATIONSHIP DAN COSTUMER BONDING TERHADAP LOYALITAS KONSUMEN PADA GRAPARI TELKOMSEL CABANG KEDIRI Dian Anggraini Puspitasari; Sri Wahyuni Mega H; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.700

Abstract

This research aims to determine the influence of customer relationships and customer bonding on consumer loyalty at Grapari Telkom Kediri branch. The variables in this research are Customer Relationship (X1), Customer Bonding (X2), and Consumer Loyalty (Y). This research uses quantitative methods using data collection techniques in the form of interviews, observations, literature studies and questionnaires. Meanwhile, the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this study used purposive sampling taking into consideration that there were 222 Grapari Telkom Kediri Branch patients based on the results of the research conducted. The results of this research used the SPSS 25.0 program using a significance level of 5% or 0.05 with results (1) The results of the t test calculation on the first hypothesis obtained a calculated t value of 6.527 with a significance value of 0.007 < 0.05. These results indicate that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the Customer Relationship variable on Consumer Loyalty at Grapari Telkom Kediri Branch. (2) The results of the t test calculation on the second hypothesis obtained a calculated t value of 1.002 with a significance value of 0.023 < 0.05. These results show that Ha is accepted and Ho is rejected, meaning that there is a partial influence between the Customer Bonding variable on Consumer Loyalty at Grapari Telkom Kediri Branch. (3) The calculated F value in this study was 73.199 and the F significance value was 0.000, which was <0.05. It can be concluded that Ha is accepted and Ho is rejected, which means that simultaneously Customer Relationship and Customer Bonding have a significant effect on Consumer Loyalty at Grapari Telkom Kediri Branch. These results prove that empirically the third hypothesis can be proven.
PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN CITRA BANK TERHADAP KEPUASAN NASABAH (Studi Pada Bank Muamalat Cabang Kediri) Mellania Nur S; Edwin Agus B; Rafikhein Novia Ayuanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.702

Abstract

This research aims to determine the influence of promotion, service quality and bank image on customer satisfaction. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to customers of Bank Muamalat Kediri Branch and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test , and Test of the Coefficient of Determination R2. In the validity test, it is known that all statement items on the variables (X1, X2, X3 and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60, so the variable was declared reliable. Furthermore, in the t test it is known that all variables (promotion, service quality and bank image) have positive values ​​and the significance is <0.05 so that it is stated that they partially have a significant effect on customer satisfaction. Then in the F test it is known that the Sig value. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable is 0.7,597 > 2.49, it can be concluded that the variables promotion, service quality and bank image simultaneously affect customer satisfaction at Bank Mamalat Kediri Branch .
PENGARUH HARGA DAN IKLAN TERADAP MINAT PEMBELIAN PADA PRODUK KRATINGDENG (Studi Pada PT. Arta Boga Cemerlang) Juang Ade Sulung; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.711

Abstract

This research aims to determine the influence of price and advertising on purchasing interest at PT. Arta Boga Cemerlang. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT retailers. Arta Boga Cemerlang and calculated using the SPSS Version 25 application. The population in this study was all kratingdeng product retailers totaling 80 people and the sample was part of the retailers totaling 67 people. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the price (X1) and advertising (X2) variables have a significance value of 0.000 < 0.05 so that these two variables partially have a significant effect on purchase intention. Then the F test shows that the significance value is 0.000 <0.05, which shows that price and advertising have a simultaneous effect on purchasing interest at PT. Artha Boga Cemerlang.
PENGARUH VARIASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA VIA BUSANA KEDIRI Asri Oktaviani I; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.713

Abstract

This research aims to determine the influence of product variations and brand image on purchasing decisions. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Via Busana Kediri customers and calculated using the SPSS Version 25 application. The population in this study was all clothing consumers at Via Busana whose number was unlimited and the sample was obtained as many as 384 from calculations using the lemeshow formula. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60, so the variable was declared reliable. Furthermore, in the t test it is known that all variables (product variations and brand image) have positive values ​​and the significance is <0.05 so that it is stated that they partially have a significant effect on purchasing decisions. Then in the F test it is known that the Sig value. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the product variation and brand image variables simultaneously influence purchasing decisions at Via Busana Kediri.
PENGARUH CITRA MEREK DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN PADA BUTIK NINTYNINE FASHION HIJAB KEDIRI Lila Megavia P; Sri Wahyuni Mega2; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.715

Abstract

This research aims to determine the influence of brand image and pricing on customer satisfaction at the Ninetynine Fashion Hijab Kediri Boutique. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to customers of the Ninetynine Fashion Hijab Kediri Boutique and calculated using the SPSS Version 25 application. The population in this study was all unlimited customers of the Ninetynine Boutique with a sample size of 384 which was calculated using the lemshow formula. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the brand image (X1) and pricing (X2) variables have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on customer satisfaction. Then the F test shows that the significance value is 0.000 < 0.05, which shows that brand image and pricing simultaneously influence customer satisfaction at the Ninetynine Fashion Hijab Boutique Kediri.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, KUALITAS PRODUK DAN KERAGAMAN MENU TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KOPI MINIMAXX KOTA KEDIRI Fadilla Safitri; Sri Wahyuni Mega; Lina Saptaria
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.716

Abstract

This research aims to determine the influence of social media marketing (Instagram), product quality, and menu diversity on purchasing decisions at the Minimaxx Coffee Shop, Kediri City. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to consumers of the Kediri City Minimaxx Coffee Shop and calculated using the SPSS Version 25 application. Data analysis techniques used included Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t Test, Test F, and the Coefficient of Determination Test R2. In the Validity Test, it is known that all question items (X1, X2, X3, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables social media marketing (Instagram) (X1), product quality (X2), menu diversity (X3) have a significance value of 0.000 < 0.05 so that these three variables partially have a significant effect on purchasing decisions. Then the F test shows that the results of the significance value are 0.000 < 0.05, which shows that social media marketing (Instagram), product quality and menu diversity simultaneously influence purchasing decisions at the Minimaxx Coffee Shop, Kediri City.

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