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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 13 Documents
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Search results for , issue "Vol. 1 No. 1 (2022)" : 13 Documents clear
IMPLEMENTASI LEAN STARTUP PADA STRATEGI PENGEMBANGAN PRODUK STARTUP DIGITAL BERBASIS WEBSITE BIDANG EDUCATION TECHNOLOGY Setiawan, Rifqi; Yuana, Pusvita
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.1.06

Abstract

Advancements in digital technology have made digital startups in fintech, e-commerce, ride hailing, and edtech successful in solving many problems. The value of Indonesia’s digital economy is predicted to reach USD 133 billion in 2025, a highly contributive value for the state’s economy. Lesat is a digital startup in capital market investment education for Indonesians. As a newly established company, it tries to develop their products and services in order to survive in the business competition. The objective of this research is to validate ideas, create prototypes, and implement development strategy to attain product market fit. Here a qualitative descriptive method was used to process data obtained from interviews, surveys, and documentation. Using Javelin Board and SWOT Matrix, this research is able to validate ideas, creating website prototypes and informative contents in Instagram, valuating the prototypes, creating strategic options with the focus on products, services, and marketing in form of UI/UX quality enhancement, developing features and services in the website, and planning effective and efficient digital marketing.
PENGARUH TOTAL QUALITY MANAGEMENT (TQM) TERHADAP KINERJA MANAJERIAL Mashoeda, Ivena; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.1.013

Abstract

Companies in facing global competition are expected to have competitive advantages that can be used by consumers to choose a company. The objective of this research is to identify the partial and simultaneous effect of Customer Focus, Continuous Improvement, Employee Empowerment and Management Commitment on the managerial performance of PT. Adhi Karya (Persero) Tbk. in the construction project of the Regional Office Building of BRI in Malang. This research is categorized into explanatory research, which aims to identify the effect of the independent variable, i.e., Customer Focus, Continuous Improvement, Employee Empowerment and Management Commitment on the dependent variable, i.e. managerial performance (Y) using quantitative approach. Here a sample of 59 respondents was used. The results of the multiple linear regression have led to a finding that Total Quality Management has a negative and insignificant effect on managerial performance. Therefore, this research suggests PT. Adhi Karya (Persero) Tbk. to improve the implementation of Total Quality Management (TQM) so that the company can get a better managerial performance in their projects.
ANALISIS KEBERHASILAN PELATIHAN MENGGUNAKAN METODE EMPLOYEE NET PROMOTER SCORE DAN MODEL KIRKPATRICK Aisjah, Siti; Almira, Yorina Huwaida
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.1.07

Abstract

This research aims to analyze trainings’ success using Employee Net Promoter Score Method and Kirkpatrick Model. As this study attempts to conclude research phenomena that are disclosed using research reports, it is considered as descriptive research. Using saturated sampling, all eight employees of PT. XYZ who have joined sales negotiation trainings were selected as the sample. Based on the descriptive statistical analysis, the Employee Net Promoter Score is in the high category. According to Kirkpatrick Model analysis, the relevance of the training programs with the real job is in the outstanding category, the understandability of the training material is in the outstanding category, the applicability of the training materials to the real job is in the outstanding category, facilitators’ attractiveness in running the program is in the outstanding category, and the understandability of facilitators in delivering the material is in the outstanding category. Based on the scores above, it can be concluded that the trainings conducted by PT. XYZ is successful.

Page 2 of 2 | Total Record : 13

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