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Ery Sulistyorini
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ery.sulistyorini@unmer.ac.id
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bismar@unmer.ac.id
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INDONESIA
Business Management Research
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 28278267     DOI : 10.26905/bismar.v2i2.10414
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol 2, No 1 (2023): January 2023" : 3 Documents clear
Sharia-Based Corporate Social Responsibility Disclosures for Responsible Innovation: What are the Benefits to Overcome the Grand Challenge? Sasongko, Ananta Wahyu; Nugraha, Farhani Kautsar
Business Management Research Vol 2, No 1 (2023): January 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9716

Abstract

The grand challenges of poverty, inequality, hunger, war, climate change, and deforestation impede the advancement of sustainable development. These difficulties can only be addressed by fundamental changes in behavior, production modes and processes, and business practices in general. In this paper, we will create the notion of corporate social responsibility disclosures (CSRD) based on shari’ah and analyze the potentials and limitations for the advancement of sustainable development and overcome the grand challenge. This study approach incorporates theoretical and empirical insights into the ways in which alternative forms of CSRD might assist in addressing grand challenges. Thus, the study provides examples of CSRD and corporate governance that might assist in producing ideas that do good and avoid harm in order to solve this worldwide issue. However, this study is limited by the researcher’s subjectivity, which has a significant impact on the outcome of proposing a new form of CSRD to address humanity’s grand challenges.
Pengaruh Budaya Kerja, Komitmen dan Komunikasi terhadap Kinerja Pegawai Sudibyo, Priyo; Dasilva, Katharina Benedikta Sinta
Business Management Research Vol 2, No 1 (2023): January 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9535

Abstract

This research was conducted to analyze the influence of work culture, commitment, and communication on employee performance at the Malang City Government Environmental Service. The researcher used a questionnaire with a total of 30 respondents who worked in the Malang City Government's Environmental Service. The analysis tool uses multiple regression analysis. Based on the results of the analysis, the performance of employees of the Malang City Government Environment Service is influenced by work culture, commitment, and communication. Aspects of work culture have the greatest influence on employee performance in the area of the Malang City Government Living Area Service.Keywords: Commitment, Communication, Employee Performance, Work Culture
Peran Promosi Penjualan “Korean Wave” sebagai Mediator Brand Ambassador dengan Minat Beli Konsumen Produk “Somethinc” Angelia, Monica; Khouroh, Umu
Business Management Research Vol 2, No 1 (2023): January 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9529

Abstract

This study investigates the effect of brand ambassadors and sales promotion on purchase intention and the mediating role of sales promotion in the relationship between brand ambassadors and purchase intention. The research was conducted through a closed survey and Partial Least Square modeling on a sample of consumers who had used cosmetic “somethinc”. The results of the study show that brand ambassadors do not influence consumers’ purchase intention, on the contrary, sales promotion influences purchase intention positively. Another finding is that sales promotion mediates the relationship between brand ambassadors and purchase intention. Therefore, this paper highlights the importance of paying attention to sales promotions that are used to increase purchasing intention which ends in purchasing decisions. Although the findings of this study are limited to brand ambassadors and sales promotion, this opens the way for further research on this topic, especially regarding the various perceptions of sales promotion carried out and appropriate sales promotion techniques, both among academics and marketing practitioners.

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