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Erlyna Wida Riptanti
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erlynawida@staff.uns.ac.id
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agrisema@mail.uns.ac.id
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Faculty of Agriculture, Universitas Sebelas Maret Address: Jl. Ir. Sutami 36A, Surakarta, Jawa Tengah 57126, Indonesia
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INDONESIA
Agricultural Socio-Economic Empowerment and Agribusiness Journal
Published by Universitas Sebelas Maret
ISSN : -     EISSN : 29618320     DOI : https://dx.doi.org/10.20961/agrisema.v2i2.79220
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Agricultural Socio-economic Empowerment and Agribusiness Journal (AGRISEMA) merupakan jurnal media publikasi hasil penelitian, review hasil-hasil penelitian terdahulu dan atau pemikiran bidang sosial ekonomi pertanian, manajemen agribisnis, pengembangan agribisnis, kebijakan pertanian, pemberdayaan masyarakat agribisnis dan keberlanjutan agribisnis. Focus and Scope 1. Agricultural Socio-Economic 2. Agribusiness Management 3. Agribusiness Development 4. Agricultural Policy 5. Empowerment of Agribusiness 6. Sustainability of Agribusiness
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 1 (2022): June" : 5 Documents clear
Hubungan Pola Komunikasi Penyuluh Pertanian Lapangan (PPL) dengan Penerapan Teknik Budidaya Sayuran Sawi di Kecamatan Paal Merah Kota Jambi Anty Widyaningrum; Jamaludin Jamaludin; Siti Kurniasih
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61437

Abstract

Agricultural extension activities are one of the efforts to change farmers' behaviour and develop farmers, including knowledge, skills and attitudes. This is done to realize agricultural development where one of the goals is to increase productivity. The objectives of this study are 1) knowing the communication patterns carried out by field agricultural extension workers, 2) knowing the level of application of mustard cultivation technology, and 3) knowing the relationship between communication patterns and the application of mustard cultivation techniques. This research was carried out in Paal Merah Sub-district and the Lingkar Selatan Village of Jambi City. The selection of the site was made deliberately. The sample in this study was 53 mustard farmers in both villages. This study used descriptive analysis and correlation analysis with the Spearman Rank method. The results showed that the communication patterns carried out were one-way communication patterns, two-way communication patterns, and multi-directional communication patterns. As a result, 92.45% of mustard farmers are at the level of application of high category mustard cultivation techniques, and 7.55% are in a low category. Based on the results of spearman rank analysis, it is known that the pattern of one-way communication is not related to the level of application of mustard cultivation techniques; the relationship category is weak and has a negative direction. On the other hand, the two-way and multi-directional communication patterns are related to the degree of application of mustard cultivation techniques, including the category of strong relationships and having a positive direction.
Tingkat Kepuasan Konsumen terhadap Tanaman Hias di Bursa dan Pelelangan Menggung Forest Art 2 Kecamatan Tawangmangu Erlina Novita Sari; Muhammad Elsa Santosa; Muhammad Fariskan Anggara; Agung Prasetyo
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61336

Abstract

Consumers have an important role in the business world, one of which is the ornamental plant business. Consumer satisfaction was strongly influenced by the level of income, where consumers have a decision in choosing a product they will buy. Knowledge of consumer perceptions is important to increase farmers' income. This research method uses a descriptive approach, where data collection was carried out using interviews and direct surveys. Data were analysed using the Consumer Satisfaction Index (CSI). The level of consumer satisfaction with ornamental plants on the stock exchange and the auction of ornamental plants at Menggung Forest Art 2 was classified into the very satisfied category. Consumer satisfaction with ornamental plants is influenced by attributes such as variety, level of product uniqueness, product prices, future price predictions, and the appearance of plants in pots. Improvements regarding the selection of pots that are more adapted to the size of the plant and the selection of pot colours need to be made by traders or ornamental plant auctioneers.
Pengaruh Ekuitas Merek dan Atribut Produk terhadap Keputusan Pembelian Konsumen Gula Pasir di Pasar Swalayan Kota Surakarta Tirto Mulyo; Endang Siti Rahayu; Erlyna Wida Riptanti
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61912

Abstract

White sugar is one of the beverage ingredients with the highest amount of consumption in Indonesia. This is based on drinking habits and processed foods that use granulated sugar. The large selection of brands and product attributes offered by the company gives people the option to buy white sugar products they want. Consumers have to make decisions in every purchase of white sugar products. This study aims to find out the characteristics of white sugar consumers in Surakarta City supermarkets, analyze the influence of brand awareness/associations, perception of quality, and brand loyalty to brand equity in white sugar consumers in Surakarta City supermarkets, and analyze the influence of brand equity and product attributes on purchasing decisions in white sugar consumers in Surakarta City supermarkets. This research used descriptive method of analytics with a non-probability sampling method using 150 respondents. The method of data collection using interview method with questionnaire. Data analysis using structural equation modeling (SEM) methods with SmartPLS 3.3.3 software. The results showed that white sugar consumers in Surakarta City supermarkets were dominated by 17-30 years old, female gender, undergraduate education level, income of Rp1,500,001.00-Rp3,000,000.00 per month, family members 4 people, the amount of consumption 1.1-5 kg per month, with the gulaku white sugar brand. A significant variable affecting brand equity in white sugar consumers in Surakarta supermarkets is the perception of quality and brand loyalty. The brand awareness variable does not have a significant influence.
Faktor-Faktor yang Memengaruhi Keuntungan Usaha Tani Tembakau di Kecamatan Manisrenggo Kabupaten Klaten Zurinda Adkha Rachmanindita; Sugiharti Mulya Handayani; Wiwit Rahayu
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61618

Abstract

The agricultural sector, especially plantations, has entered the business world that considers profit in its activities. One of them is tobacco farming in Manisrenggo Sub-district, Klaten Regency. This study aims to determine the costs, revenues, income, and profits of tobacco farming, and what factors affect the profits of tobacco farming in Manisrenggo Sub-district, Klaten Regency. The method used in this research is descriptive analytical purposive location determination, and sampling using random sampling method. The data were analyzed by farming and multiple linear regression. The results showed that the average revenue from tobacco farming was IDR22,377,755.40 per planting period per ha, the total cost was IDR12,486,217.36 per planting period per ha, the income was IDR12,023,202.48 per planting period per ha, and the profit was IDR9,974,588.43 per planting period per ha. Factors that have a significant effect on the profits of tobacco farming are land area and production costs with positive coefficient values. The level of education has a negative and significant effect on the profits of tobacco farming.
Analisis Pengendalian Kualitas Produk dengan Metode Statistical Processing Control pada Usaha Bakpia Wirda Rizki Fitra Santosa; Heru Irianto; Isti Khomah
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 1 (2022): June
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i1.61471

Abstract

This study aims to identify the types of product defects, production process control limits, leading problems, factors causing the main issues in the production process, and corrective actions on the main problems in Bakpia Wirda's production. The primary research method is quantitative and qualitative descriptive. The research location is Bakpia Wirda, a bakpia business located in Tasikmadu Sub-district, Karanganyar Regency. The data used in this research are primary and secondary. Data analysis used the statistical processing control method with analytical tools in the form of (1) examination sheet or checksheet, (2) P-chart control diagram, (3) Pareto diagram, and (4) cause and effect diagram. The data taken is bakpia production data for September-October 2021. The results showed that the types of defective bakpia found during the production process were charred bakpia, torn skin bakpia, deformed bakpia, and too hard bakpia. There is one point outside the control limit, namely the point on the 3rd day, outside the upper control limit (UCL). The types of product defects of burnt bakpia and torn skin bakpia are the most dominant problems because they contribute 79.84% of the total product defects. Proposed improvements to the burnt bakpia defect are installing a timer during the roasting process, routine maintenance on the internal components of the stove, and adding a layer of the metal plate under the pan. Meanwhile, the proposed improvement for the torn skin bakpia defect is to increase the number of production workers, expand the production site, and add ventilation holes.

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