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Ayleen Alicia
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Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 5 Documents
 1 
Search results for , issue "Vol. 10, No. 2" : 5 Documents clear
BaliSpirit Festival as a Regenerative Event Transformation Model: The Tri Hita Karana Framework in Support of Sustainable Spiritual Tourism dewi, Maha
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

The global tourism sector is undergoing a transition toward Regenerative Tourism (RT). RT emphasizes active ecosystem restoration and community empowerment, surpassing the objectives of passive sustainability. In Bali, this transition appears in the Trilogy of Serenity, Spirituality, and Sustainability. This study examines the BaliSpirit Festival (BSF) as a case study that operationalizes the local Tri Hita Karana (THK) philosophy. This philosophy integrates spiritual (Parhyangan), social (Pawongan), and environmental (Palemahan) harmony as its foundation. The study uses a descriptive-analytical qualitative methodology to evaluate BSF's practices in advancing Sustainable Spiritual Tourism (SST). Results show BSF has established a culturally grounded regenerative event model. Palemahan is implemented through rigorous closed-loop waste management and long-term restoration initiatives such as Bali ReGreen. These initiatives contribute to soil health improvement. Pawongan is reinforced through social equity and institutional legitimacy. A measurable social legacy is achieved via the Karma Outreach program, which supports multicultural health and education. THK provides a framework for authentic cultural sustainability Key Performance Indicators. This framework helps transform conventional Sustainable Event Management (SEM) into a regenerative model in which spiritual ethics (Parhyangan) underpin environmental stewardship. The BSF model serves as a pilot for Southeast Asian destinations to incorporate local values and achieve holistic sustainability. This model enhances the reputation of high-value, low-impact destinations.
Digital Marketing Opportunities for the Advancement of the Tourism Industry Case Study: Indihome PT. Telekomunikasi Indonesia Sangaji, Abiyyu
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

Digital marketing is becoming increasingly important in the tourism industry as a way to reach a wider target market and increase sales. This study uses a qualitative descriptive method aimed at exploring digital marketing opportunities in the tourism industry through a case study of IndiHome PT. Telekomunikasi Indonesia. The results of the study indicate that digital marketing can provide significant opportunities for the tourism industry, particularly in terms of the use of social media, websites, and engaging visual content. Furthermore, the results also show that the use of data and analytics can help companies optimize their digital marketing campaigns. However, challenges such as intense competition and changing consumer trends also need to be considered in implementing digital marketing strategies. Thus, this study provides important insights for the tourism industry, especially for companies seeking to expand their market reach through digital marketing.
The Strategy of Ikatan Motor Indonesia (IMI) in Building Organizational Branding through the Indonesia International Motor Show (IIMS) 2025 Wibowo, Mazaya Fathia Adreya; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according to Dinnie, (2022), namely identity, image, positioning, personality, and brand communication through programmes such as IMI Goes to Campus, partner collaborations, talk shows, and podcasts. This strategy is effective in shaping IMI's image as an organisation that is inclusive, educative, and relevant to the younger generation. Future research is recommended to evaluate the long-term impact of this branding strategy on automotive community loyalty.
The Role of Interpersonal Communication with Clients in Supporting Work Effectiveness at PT. Antavaya Tour & Travel Aurellia, Dennisa Arofani
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

Humans are social creatures who cannot live without other people around us. Humans also need to communicate with each other in order to become a basic need to share information with each other. Communication is also used as a measure of the effectiveness of a job. Communication is also divided into several meanings, one of which is interpersonal communication. Interpersonal communication is also used in the document division at PT. Antavaya Tour & Travel to support work effectiveness. Generally, the document division of PT. Antavaya Tour & Travel acts as a provider and service provider for making travel documents. Therefore, this final assignment discusses the role of client interpersonal communication in the document division to support the effectiveness of the document division. The purpose of this research is to find out how the role of communication is carried out by employees and clients, to find out how the effectiveness of the document division works. This study uses a type of qualitative research with data collection techniques, namely observation, interviews, and literature studies. The sources of this research are managers and supervisors from PT. Antavaya Tour & Travel. The results of this study indicate that the document division plays an important role for the continuity of making travel documents. It is hoped that the results of this research can provide useful information for readers, especially for those who want to know the process of making travel documents.
Implementation of Standard Operating Procedures 'Cold Kitchen' in Food Storage Process at Hotel Indonesia Kempinski Jakarta Kamilianada, Alya
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

The background of this study was conducted to find out how a kitchen must have SOP (Standard Operating Procedure), because the kitchen is very influential in supporting food management operations at Cold Kitchen Hotel Indonesia Kempinski Jakarta and to find out the system of storage procedures for perishable food ingredients has an important role as the main raw material in making types of menus in cold kitchens as a provider of various types of fruits and vegetables. The problem formulation consists of: (1) How to strive for the implementation of SOP (Standard Operating Procedures) in the process of storing foodstuffs in order to ensure smooth production in the cold kitchen? (2) What should be done when storing goods in a kitchen? (3) What is the effect of implementing SOP (Standard Operating Procedure) when storing food ingredients in cold kitchens? The objectives of this study are (1) Knowing the application of SOP (Standard Operating Procedures) in the process of storing food ingredients in order to streamline production in cold kitchens (2) Knowing how the storage process so that there is no contamination of food ingredients (3) Knowing the final results obtained by applying SOP when storing food ingredients in cold kitchens. Data collection methods used include (1) research methods, (2) observations and interviews, (3) literature studies. The SOP (Standard Operating Procedure) system in the cold kitchen of Hotel Indonesia Kempinski Jakarta is still not implemented optimally so that it still needs a responsibility for themselves and their work so that their performance is maximized.

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