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Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 6 Documents
 1 
Search results for , issue "Vol. 6, No. 1" : 6 Documents clear
DOMESTIC BUSINESS EVENT TOURISM MARKETING STRATEGY Desharyanto, Aditya Putra; Wulandari, Retno
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper discusses the application of the 6P marketing mix (Product, Price, Place/Distribution, Promotion, Politics, and Public Opinion) by Jakarta Tourism and Creative Economy Office through The Office of Tourism and Creative Economy in order to organize domestic MICE activities ( Meeting, Incentive, Convention, and Exhibition) in 2019 until 2020. This research uses the type of qualitative research and descriptive research with data collection techniques of observation, interviews, and literature studies. The results of the study are suggested and recommended to The Jakarta Tourism and Creative Economy Office to open new jobs, actively holding MICE events, especially business to customers (B2C), and establish cooperation with stakeholders by providing legal certainty.
MARKETING STRATEGY OF BETAWI SETU CULTURAL VILLAGE THROUGH SOCIAL MEDIA Feriano, Dennis; Mustofa, Budiman Mahmud; Wuryatmini, Prihatni
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the future.
FACTORS AFFECTING SUCCESS BIDDING EVENT AT PT. ASTRINDO CONVEX Kansa Amran, Shifa Adinda; Auliya, Anisatul; Sari, Dhiny Anjung
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Bidding is an offer letter for MICE (meeting, incentive, convention, and exhibition) organizers made by MICE companies such as Event Organizers to compare prospective clients to select the Event Organizer to be selected as the host of the event. The purpose of this study is to find out what factors influence the success of a bidding event and how to succeed and win a bidding event. This research is descriptive research with a qualitative approach. The data used in this study were obtained utilizing observation, interviews, and literature study. This research was conducted during the Field Work Practice Program at PT. Astrindo Convex. The results of this study indicate that the factors that influence the success of bidding events are by paying attention to the bidding stages, namely, bidding requirements, bidding preparation, bidding implementation strategies, and the key to success implemented by PT. Astrindo Convex in bidding, namely by making video documentation to complete the portfolio, prioritizing 3 event sectors, maintaining relationships with clients, and each event team preparing things that need to be prepared during bidding such as communication techniques, product knowledge, negotiation techniques, and appearance.
OPERATIONAL MANAGEMENT OF THE UMROH PLUSTOUR PROGRAM IN PT. ALAMIN AHSAN TRAVEL Alwie, Farah Nabilla; Hermawan, Dony
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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This article discusses the operational management of Umrah plus tour packages at PT. Experience Ahsan Travel. The discussion described is the programs owned by Alisan Tours & Travel, preparations by Alisan Tours & Travel in undergoing the operational process of organizing Umrah plus tours, obstacles experienced by Alisan Tours & Travel in organizing Umrah plus tours, and analysis of the implementation of operational management in Umrah plus tour activities at PT Alamin Ahsan Travel. The data collection carried out by the author is based on direct observations in the field and literature studies, in a process carried out from the beginning of the internship to the end. This research is useful as a source of information on the management of plus tour packages.
ANALYSIS OF TOURISM PRODUCT MARKETING STRATEGY IN PT. ALMIN AHSAN TRAVEL Qonitah, Aisha; Nugraha, D.K.S
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is also important in marketing strategy. By using various methods, strategies marketing will be able to complement each other and travel can continue compete with other Umrah and Hajj travel agencies. This study used descriptive qualitative method. The results of the research that marketing at PT Alamin is already using digital. This research can adapt to applied studies in the field of tourism marketing.
MARKETING AND PROMOTION STRATEGIES IN INCREASING THENUMBER OF FOREIGN TOURISTS TO A THOUSAND ISLANDS Masaji, Enggar Panggalih; Priyanto, Priyanto
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the Thousand Islands. Based on the research results, the tourism office has promoted 4 pillars. There are 4 pillars of tourism promotion carried out by the Tourism Office, namely, famtrips, overseas events, sales missions, and festival participation. In addition to the promotion concept carried out by the Tourism Office, there was also the development of a marketing concept, namely the 4Ps (product, price, place, and promotion).

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